Media Cause

JANUARY 8, 2024

Keyword research is an important tool for both search engine optimization and paid media marketing services. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly. It can also help your nonprofit develop more targeted and successful campaigns.

Research 59

Research Difference Search Hunger 59

.orgSource

JULY 25, 2023

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. The process of seeding communications to put them in the right hands is tedious and slightly opaque. Industry reports.

Team 221

Team Marketing Build Analysis 221

Candid

SEPTEMBER 13, 2021

labor unions based on Candid’s data and discuss trends and opportunities for future research. Trends in unions’ engagement with philanthropy. We also manually eliminated incorrectly coded agricultural and horticultural organizations via key term searches and by manually going through organizations with large assets and revenue sizes.

Trend 92

Trend Files Local Review 92

NetWits

MARCH 23, 2012

We recently released the most comprehensive analysis of online giving trends in the nonprofit sector. Here’s a few of the highlights … Key 2011 Online Giving Trends Include. Don’t rely solely on end of year campaigns and the giving season. Online giving up 13% year-over-year *. 2) Put Your Best Foot Forward.

Trend 268

Trend Online Giving Blackbaud 268

Nonprofit Tech for Good

JUNE 23, 2020

Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. Email: In e-newsletters, regularly include a pitch to become a monthly donor.

Practice 339

Practice Online Fundraising Nonprofit 339

Media Cause

JUNE 2, 2024

Stay up to date with trends in design and social media trends , and learn how to integrate those elements into your content while staying true to your brand guidelines. Leverage this when choosing photos for your content, planning photo shoots, and designing new ad campaigns! Humans are drawn to human faces.

Audience 59

Audience Content Create Tips 59

Qgiv

JUNE 29, 2021

To make posting easier, we’ve rounded up some of our favorite time-saving tools to help you create the best nonprofit social media campaign ever. You can even search for graphics that are sized specifically for each social platform! Emojipedia’s search tool is a big time saver! The good news? We’re here to help! No problem!

Social Media 89

Social Media Tools Media Create 89

M+R

DECEMBER 1, 2023

Now let’s take a quick look at the trends and top-line findings from 33 of the nonprofits we work with and see where they’re pointing us as we head into the final thirty days of 2023. There’s a growing trend in town: Black Friday lasts all week, Cyber Monday lasts all month, capitalism is forever. Giving was up… mostly. Cyber Tuesday?

Giving 96

Giving New York City Channel Trend 96

NonProfit Hub

DECEMBER 5, 2016

billion search queries every day. So why should nonprofits be paying attention to Google search trends? By analyzing Google search queries you can identify trending search topics, as well as the time of year particular topics are trending. Google search results for “giving Tuesday”: 2.

Search 28

Search Trend Google New York City 28

Nonprofit Tech for Good

JANUARY 24, 2021

Consider searching social media for posts about your organization and interacting with the people who’ve posted them. You can use video to tell a story about what donors made possible, take them on a virtual tour of your facility, or spotlight major contributors of your campaign. 8) Launch a small dollar donation campaign.

Donor 328

Donor Ideas Social Nonprofit 328

EveryAction

JULY 21, 2016

What are some trends you’ve observed in the ways nonprofits are (and aren’t) using technology to engage supporters? ". We know what goes into creating a great online engagement program and wanted to bring that honest, fresh perspective into the very start of the search process. Get your free copy on the Firefly Partners website.

Advice 100

Advice Trend Tools Online 100

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

Marketing 52

Marketing Analysis Nonprofit Audience 52

Whole Whale

NOVEMBER 7, 2021

Based on our analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $3.048 Billion will be raised on Giving Tuesday 202 1. You’ll learn best practices and get immediately-usable tactics for your campaign.

Stats 122

Stats Giving Blackbaud Gift 122

M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. Hello, SEARCH! We’re hungry for data now. .

Fundraising 107

Fundraising Gift Sample Benchmark 107

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Were there any patterns or trends in their behaviors (e.g., Select communication channels and advertising platforms for the campaign. Launch your campaign. Audit your content to evaluate how well your website meets user search intent. Craft a conversion journey.

Fund 52

Fund Donor Strategy Search 52

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns.

Channel 224

Channel Work Fundraising Movie 224

Media Cause

MAY 30, 2023

Want to learn the latest fashion trends? And her followers loved it, deeming the campaign “genius” and the “the best example of nonviolent protest.” TikTok Strategies for Advocacy Campaigns So what does it take to create a successful TikTok for your advocacy campaign? trending audio clips, popular videos to stitch, etc.)

Impact 72

Impact Strategy Advocacy Remix 72

Nonprofits Source

MAY 15, 2024

Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., is the purchase of your product trending up or down?). Follow search engine optimization (SEO) best practices. Fostering a culture of collaboration.

Map 52

Map Digital Business Marketing 52

Amy Sample Ward

APRIL 8, 2009

Here’s an excerpt: The ability to search online has changed our lives. Because of search, it no longer matters how many pages there are on the Web, because search can find what you are looking for. We are so used to searching online now that we can’t get away from it, rather, we don’t want to browse the web without it.

Search 100

Search Twitter Google Nonprofit 100

Nonprofit Tech for Good

JULY 4, 2021

That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones. Secure a major donor for a matching gift campaign. Start crowdfunding with birthday fundraisers. Giving comes more easily when the cause is close to home. So why not join them?

Ideas 354

Ideas Online Fundraising Social Media 354

Nonprofit Tech for Good

AUGUST 24, 2020

Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. Second, search engines are consistently searching the web to index fresh content.

Practice 352

Practice Nonprofit Newsletter News 352

Nonprofit Tech for Good

JUNE 18, 2024

With fewer people actively using the platform (150 million on Threads compared to 3 billion on Facebook, for example), your “Likes” and comments are much more likely to stand out and get noticed by early adopters on Threads who are searching for people and brands to follow. 3) Post content that inspires engagement. X can be mean.

Practice 130

Practice Social Media Profile Nonprofit 130

Whole Whale

JANUARY 27, 2023

Answer Questions This is a question-first platform that rewards the best responses with a top position on the thread and on Google Search results. This can be anything from an impact story about a client or volunteer all the way to discussing important industry trends, events or research findings that benefit those in need.

Awareness 52

Awareness Question Ideas Strategy 52

Nonprofit Tech for Good

AUGUST 9, 2021

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. Gmail, Yahoo, etc.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

DNL OmniMedia

APRIL 26, 2024

Like with any partnership, search for influencers most likely to support you based on their interests and past engagement with nonprofits. When launching a peer-to-peer campaign , consider how you can leverage your nonprofit’s social media presence. Supporter fundraisers. Dedicated supporters may want to fundraise on your behalf.

Digital 52

Digital Google Grant Social Media 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 343

Fundraising Mail Law Donation 343

Care2

JANUARY 14, 2013

One of my favorite parts about starting a new year is reviewing all of the top 10 (or in some cases the top 133) lists and trends. Don’t worry though, we have taken care of the heavy lifting at Frogloop and summarized our favorite “best of” lists that highlights strategists favorite trends and strategies from 2012.

Trend 71

Trend Bookmarking Case Study Org 71

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

Qgiv

APRIL 22, 2024

Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would. This approach leads to marketing campaigns that are aimed to educate, enlighten, and inspire your audience to participate in your mission instead of simply buying a product.

Marketing 52

Marketing Guide Nonprofit Channel 52

sgEngage

JUNE 30, 2023

Tactics such as email campaigns, mailers, and telemarketing are used to establish a personal connection with the donor. Search Engine Optimization (SEO) SEO involves optimizing your nonprofit’s website to enhance its visibility on popular search engines. The post What is Nonprofit Marketing? first appeared on The ENGAGE Blog.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7.

Trend 315

Trend Digital Marketing Fundraising 315

Media Cause

FEBRUARY 16, 2024

Cost efficiencies will be lost when stopping and then restarting paid media, as campaigns will require more investment to spend time to relearn and drive results. With Paid Search, by pausing your campaigns, you lose out on share of voice—so you’re allowing competitors to dominate the Search Engine Results Page.

Benefit 64

Benefit Marketing Change Time 64

Bloomerang

AUGUST 14, 2023

Becoming savvier about donor advised funds is a current trend in nonprofit fundraising. Donor surveys and communication Consider conducting donor surveys or outreach campaigns to your existing donor base. Publicly available information Donor Advised Fund holders can search for charities to support by tax ID number or by name.

Fund 68

Fund Donor Strategy Help 68

Nonprofit Tech for Good

APRIL 2, 2023

8) Creating New and Exciting Fundraisers Looking for inspiration for a new fundraising challenge or a fresh approach to your campaign emails? A great example of this is Keela’s integration with Donor Search which provides actionable information that will identify the best prospects for major giving, annual giving, and planned giving donors.

Tools 360

Tools Fundraising Analytics Analysis 360

Nonprofit Tech for Good

AUGUST 24, 2011

A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Simply enter your nonprofit’s name and Addictomatic then creates a page of all your search results for easy future reference. A collection of economic and media trends and stats.

Fun 276

Fun Resource Audio Stats 276

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. This global generosity movement is becoming more well-known worldwide, making it an excellent opportunity for your nonprofit to start its own campaign. Consider creating a strategic marketing campaign to spread awareness during an affinity month and raise funds.

Donation 52

Donation Donor Giving Demographics 52

Nonprofit Tech for Good

APRIL 18, 2011

A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Simply enter your nonprofit’s name and Addictomatic then creates a page of all your search results for easy future reference. A collection of economic and media trends and stats.

Fun 236

Fun Resource Stats Wikipedia 236