Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Though increasingly rare to find an auto-generated, unclaimed page, they do exist. Upload work projects, such as presentations, videos, or special fundraising campaigns.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Pamela Grow

MARCH 10, 2021

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. Download our Annual Fundraising & Marketing Calendar to stay on top of important dates. The story you use in your May e-news can be used in your April fundraising campaign.

Newsletter 88

Newsletter email Nonprofit Headline 88

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

APRIL 29, 2014

A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Marketing Manager at Blackbaud – follow Clare @clareinatx. . I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math. Do some science.

Marketing 37

Marketing Donor Michigan Test 37

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities. Where Do Donors Give?

Lesson 52

Lesson North America New York Kentucky 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

Who maintains your social media campaigns? million dollar budget, around $16,000 has been generated via YouTube’s Google Checkout and other donations via PayPal. Are you currently investing resources in mobile marketing i.e, Are they paid, full-time, part-time? Chris Poole is our full time Videographer and Media Producer.

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. How to Create Your First Campaign Creating your first Google Ad Grants campaign is an exciting step toward expanding your nonprofit organization’s reach. By Oskar Sznajder , Co-founder of Webup! –

Google 282

Google Grant Guide Policy 282

Care2

FEBRUARY 29, 2012

That's a lot of competition for all you nonprofit campaigners and bloggers. What are the best blogging practices your organization should implement that will also generate more blog traffic? And be specific – don’t talk in generalizations. Headlines – Use short, catchy headlines that summarize blog posts.

Tips 67

Tips Headline Web Wikipedia 67

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

I love the metaphor of a successful GivingDay campaign to a party: Timing is key. The guide offers up 11 strategies for your GivingDay Campaign. Get Business Business Support: This is something that a Giving Day host may do as part of the overall marketing and sponsorship of the event. Increase in engagement of key groups.

Guide 108

Guide Giving Free Remix 108

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” Even better, setting up a remarketing campaign on Facebook is extremely simple: First, you’ll need to set up a tracking code on your site. Live Chat Support.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 21, 2008

Katya Andresen, Nonprofit Marketing Blog, pointed me to this site focused on getting the political candidates to pay more attention to the needs of the nonprofit sector. bigger than any union or corporation or other entity grabbing headlines for its influence. s get the candidates - and the next president - to take our sector???and

New Hampshire 50

New Hampshire Campaign Headline Nonprofit 50

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. What are you really going to implement from the online marketing plan that is packed with a lot of great ideas, but in all honestly, you just don’t have the resources to do them all.

Online 71

Online Tips Calendar Test 71

Connection Cafe

FEBRUARY 21, 2018

In 2017, the headline from their Trust Barometer was “Trust has Imploded!” If your best marketing comes from the voice of your supporters, why not your best fundraising as well? There’s a big growth of DIY events and of general peer-to-peer program s, such as fundraising around birthdays. Ramp up your p eer-to-peer fundraising.

Voice 24

Voice Headline Articulate Government 24

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. American Red Cross.

Social Media 109

Social Media Resource Marketing Media 109

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Websites 38

Websites Headline Strategy Test 38

Classy

APRIL 5, 2021

Nonprofits host their annual time-based campaigns throughout the year, but they often miss out on three specific, year-round initiatives that can live on without an end date and continue to generate income. DIY fundraising takes the form of a traditional peer-to-peer campaign, but without the pre-set stop date.

Campaign 64

Campaign Fundraising Strategy Headline 64

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Here’s how to lay the groundwork for a successful event and then use the momentum to strengthen your annual giving program: Before the Campaign. Day of the Campaign. After the Campaign.

Giving 22

Giving Gift Demographics Donor 22

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. A few factors generate niggling concerns.

Time 33

Time Fundraising Benchmark Trend 33

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Site 28

Site Headline Strategy Test 28

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Other then this practical reason, we also syndicate headlines from our blogs, podcast, and videocast in order to pull them into the Workshops resources and eventually to our flagship website to purchase our media guide, sign up for additional training, and subscribe to our electronic newsletter. Why did you choose Ning?

Ning 76

Ning Interview Practice Community 76

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Track marketing performance.

Grant 52

Grant Google Guide Nonprofit 52

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Audience research is key to any effective marketing campaign. The main headline is “Help Save Lives in Times of Emergency!” Let’s complete an exercise to help you get your creativity flowing.

Tips 59

Tips Storytelling Images Camera 59

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. How many email platforms do you use?

email 89

email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

Other then this practical reason, we also syndicate headlines from our blogs, podcast, and videocast in order to pull them into the Workshops resources and eventually to our flagship website www.newstips.org to purchase our media guide, sign up for additional training, and subscribe to our electronic newsletter. Why did you select ning?

Ning 50

Ning Site Media Headline 50

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) were outperforming the others.

Google 31

Google Grant Adwords Social Media 31

sgEngage

MARCH 22, 2023

Self-motivated social awareness campaigns have been known to go viral (remember the Ice Bucket Challenge for ALS?), Because all P2P fundraisers provide a rich environment for lead generation, it is essential to invest in peer-to-peer fundraising software well before you launch a campaign.

Fundraising 82

Fundraising Gift Nonprofit Raise 82

Care2

FEBRUARY 4, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. Of the ten issue-based campaigns we started out with, we noticed that two of them ? So we directed more of our budget to those campaigns.

Grant 31

Grant Google Case Study Search 31

Nonprofit Tech for Good

MAY 18, 2020

The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. Promoting donation and sponsorship opportunities to generate funds. When applying, you will be given the choice of applying for a “Smart Campaigns” or a “Classic” Google Ads account. Account Structure: .

Google 331

Google Grant Guide Adopt 331

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters). I’m a marketer.

Content 40

Content Leadership Marketing Files 40

DipJar

MAY 3, 2022

Picture this: You’re planning the marketing campaign for an upcoming benefit concert to support your nonprofit. Then, you can devote your marketing resources to promoting the event on social media and via email. . Who are you trying to reach with your fundraising event marketing? Share impact.

Fundraising 52

Fundraising Audience Websites Design 52

Bloomerang

SEPTEMBER 12, 2021

Most recently he’s been head of marketing and organizations. We love to bring together communications, marketing, digital strategy, and fundraising all together in a strategic integrated way. Just feared that we would put an ask out there, we’d put campaigns out there and just get rejected. And what can I say?

Results 83

Results Video Donation Fundraising 83

Saleforce Nonprofit

MAY 2, 2023

How AI tools do the work for you You can’t read a headline these days without AI being mentioned. Generative AI , when paired with your nonprofit CRM data, can help teams work more efficiently and create better stakeholder experiences. It can draft compelling marketing materials that are personalized, relevant, and drive action.

Data 52

Data Nonprofit Digital Metrics 52

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). So what’s a nonprofit to do? Every dollar helps. Donors want to hear them.

Story 54

Story Nonprofit Social Media Content 54