Media Cause

FEBRUARY 16, 2024

To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. But, think about which channels are critical and how you can reallocate staff time that would have been used for acquisition to content creation instead.

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Benefit Marketing Change Time 64

.orgSource

MAY 15, 2023

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. They can alert membership to emerging issues.

Collaboration 221

Collaboration Marketing Team Integration 221

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving.

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email Marketing Strategy Tips 116

DNL OmniMedia

JANUARY 17, 2024

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Once you’ve identified your target audience, you can backtrack to create a compelling campaign that they’re most likely to interact with. Partnering with an influencer. Demographics.

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Game Marketing Change Tips 52

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Personalize these email campaigns to make donors feel appreciated and connected to your cause. Build authentic relationships. Establish clear collaboration guidelines.

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Marketing Tips Influence Nonprofit 52

Nonprofit Tech for Good

APRIL 18, 2022

In a recent study by Fidelity Charitable , 8 out of 10 donors reported that nonprofit transparency and trustworthiness influence their giving decisions. 2) Social Media Campaigns. Most nonprofits work hard to connect with donors through multiple channels, including social media. Make it a priority for 2022.

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Law Online Registration Fundraising 350

Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets.

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Fundraising Mail Law Donation 352

Neon CRM

JUNE 23, 2023

Check out these GivingTuesday statistics sourced from the GivingTuesday 2022 impact report and broader impact data to learn more about the influence GivingTuesday has on the philanthropic sector. Takeaway : If you haven’t participated in a GivingTuesday campaign yet, this is a great year to get started. billion in 2022.

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Bloomerang

DECEMBER 2, 2022

The message you call emotional might be your best bet for a more targeted mailing that speaks to those who share the values the successful campaign will allow to come to fruition. It also channels fear of missing out (FOMO). So, it’s a good use of several principles of persuasion and influence. — Charity Clairity.

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America Charity Mail Channel 90

The Modern Nonprofit

MARCH 2, 2021

With that in mind, it’s time to start thinking about your millennial engagement strategy. They are strongly influenced by friends. They want to engage on their own terms and are more likely to respond to social media influencers and short videos of real people. Increased connectivity means more information than ever before.

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Causes Support Volunteer Generation 124

Neon CRM

NOVEMBER 29, 2023

With those statistics in mind, let’s take a look at what this reveals about donors. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Who Is Giving? That spike in online payments at 3:00 a.m.

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Lesson North America New York Kentucky 52

Media Cause

JANUARY 10, 2023

With that in mind, let’s start by exploring how to assess that audience. . Considering marketing channels. Determine what marketing channels your supporters frequent and how friendly those channels are for marketing merchandise. Host a peer-to-peer campaign. Partner with influencers. Optimize your website .

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Product Marketing Nonprofit Audience 52

Connection Cafe

FEBRUARY 24, 2016

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. Join our webinar, Influencing the Conversation on March 2nd with Attentive.ly Impact conversations that are relevant to your campaign. Know When To Ramp Up Your Campaign.

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Influence Conversation Campaign Yemen 20

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. That cost must also be factored into your revenue needs.

Action 73

Action Report Practice Fundraising 73

AccelEvents

JULY 6, 2021

The only difference is that each marketing stage might have a different lead capture goal, and instead of aligning the campaign to your brand goals, it will focus on the event goals. . Others find social media marketing and influencer marketing to be effective. . Fortunately, marketing your event is a lot like marketing your brand.

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Guide Virtual Registration Integration 95

AccelEvents

JULY 26, 2021

Your event goals should be part of a broader marketing campaign. Therefore, identify how this event will integrate with more comprehensive sales campaigns, marketing campaigns, or an annual organizational strategy and ensure that everything lines up. It may also be helpful in a variety of formats, so be mindful of that.

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Content Phase Map Audience 98

Classy

MAY 3, 2021

Slack channel to connect with peers. Exclusive early access to events, campaigns, programs, and projects. Ensure you’re providing a regular touchpoint with each donor by sending progress reports, campaign highlights, or organizational updates on a weekly, monthly, or quarterly basis. Private Strava group with weekly workouts .

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Donor Sudan Cancer Gift 84

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. If you don’t have a formal strategy, evaluate the strengths and weaknesses of your individual fundraising efforts and campaigns. Online fundraising.

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Strategy Develop Fundraising Nonprofit 103

Connection Cafe

OCTOBER 17, 2016

Their campaign is hinged on a compelling story. They choose a multi-channel approach to their campaign. This post will take an in-depth look at these three factors for success and how you can apply them to your campaign this year. Your message, story, and ask must be coordinated across all of these channels.

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Campaign Channel Social Media Mail 20

Saleforce Nonprofit

MARCH 14, 2022

Whether it’s volunteering or giving, younger people want to do it with their peers — their “team” — so make it easy for them to engage with you and each other on the channels they prefer. For Millennials and Gen Z, their dollars are a way of expressing themselves and influencing the world. Make your message shareable.

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Demonstration Ukraine Nonprofit United States 98

Everyaction

JULY 18, 2018

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Fundraising plan summary.

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Guide Fundraising Nonprofit Template 108

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. Tailor your most compelling narratives for different channels to share them widely. How can you break through the noise? The page includes several storytelling graphics.

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Channel Sierra Leone Story Digital 247

ASU Lodestar Center

DECEMBER 5, 2017

Through stories, people can speak out their minds, share wisdom, and pass information to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Online Channels.

Storytelling 45

Storytelling Audience Channel Story 45

Achieve

MARCH 1, 2024

A few topics you might consider for your nonprofit podcast include: Nonprofit news Marketing tips Volunteer management Donor stewardship Corporate partnerships Donor-advised funds Grant preparation Capital campaigns Nonprofit sustainability On top of the podcast topic, you should also decide on its format. Promote your podcast.

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Podcast Create Guide Audio 52

Achieve

AUGUST 12, 2021

Peer-to-peer campaigns lend the perfect opportunity to. The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . connect with donors who care.

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Audience Tips Fundraising Social Media 82

Neon CRM

NOVEMBER 30, 2023

For example, let’s say you’re planning a storytelling campaign. This can make supporters believe you’re trying to influence their actions (or wallets) by breaking them down emotionally. Storytelling for nonprofits can span across many channels—here are a few ideas for sharing stories on multiple platforms. goals acronym).

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Storytelling Guide Nonprofit Story 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. One of the most powerful ways in which they’ve done this is by building an online platform that allows people to create fundraising campaigns linked to personal events, such as marathons, holidays or birthdays.

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Charity Lesson Marketing Digital 128

Nonprofit Tech for Good

DECEMBER 20, 2010

Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns.

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

Now, instead of relying on brands to market to us as consumers, we’re using the influence of friends and family to make decisions. All of us have access to our own communication channels (social media platforms, email, recommendation sites, etc.) These channels have shifted power from the nonprofit to the donor.

Share 126

Share Fundraising San Francisco Storytelling 126

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also important to be mindful of how different generations use online social networking and the trends. Understanding audience motivation and peer influences. Micro conversions or steps.

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Social Media Network Media Free 108

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Keep an eye on your campaign progress as soon as you open the app with the dashboard. Let’s dive right in! Individual tasks.

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Org Raise Tools Help 80

Connection Cafe

MARCH 26, 2021

Email campaigns are the platform and bedrock for any email marketing effort to engage businesses with their customers and build relationships. But for any email campaign to get successful and to perform a successful email strategy, it is the chisel that shapes your content effectively to communicate with this B2B audience.

Business 26

Business email Marketing Strategy 26

Connection Cafe

OCTOBER 16, 2013

Guest Post by Andria Mullaney, Channel Marketing Manager for Blackbaud’s School Solutions. It’s never too early to tweak or fine-tune your year-end campaign (and with the Internet, it’s not yet too late to start planning and executing it). Make every email count. Tap into your constituents’ networks. Make Every Email Count.

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Campaign Websites Social Media Search 36

Connection Cafe

MAY 30, 2019

Recently, I was able to spend two days with 24 nonprofit leaders either successfully running livestream fundraising campaigns or actively looking to start one of these programs. One example of a freestanding livestreaming campaign is GameBlast. Channel Diversification. Organizational Livestream Fundraising.

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Fundraising Stream Blackbaud Channel 34

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. That is why social media content analysis is important to any campaign. And then you need to know what people are saying in response to them.

Content 41

Content Social Media Analysis Issue 41

Connection Cafe

NOVEMBER 6, 2018

So, what makes a Giving Tuesday campaign successful? With that in mind, here are three ways to help your organization stand out this Giving Tuesday. To motivate this group, create an internal engagement strategy that addresses the key aspects of your Giving Tuesday campaign, and be sure to incentivize their participation.

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Awareness New York Campaign Social Media 31

AccelEvents

DECEMBER 10, 2020

However, with event technology, Qualtrics was able to launch their campaign WorkDifferent on August 12th, which featured a significant pivot from physical events to the online communities. . Key Takeaways: The event divided topics into four navigable channels: innovation, IT leadership, possibilities, and IT heroes. 2020 HMG Live!

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Industry Virtual Tech Cisco 98