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The complete year-end guide to maximizing matching gifts

EveryAction

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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How to Create a Fundraising Calendar

Qgiv

Fundraising calendars help set your nonprofit up for success for the entire year. A fundraising calendar enables you to keep your goals, campaigns, strategies, and due dates all in one place that your whole team has access to. Another objective you need to define for your fundraising calendar is your awareness goal.

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Use This 2024 Nonprofit Calendar to Plan Your Content Strategy

Neon CRM

To help you build your content plan, Neon One has created a 2024 Nonprofit Calendar that you can download as a PDF or add to your existing personal calendar. To download the calendar or learn more about nonprofit content planning, here’s a quick overview of this article: What’s in Neon One’s 2024 Nonprofit Calendar?

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Why You Should Send More End-Of-Year Fundraising Emails Than You Usually Do

Bloomerang

And because nonprofits like yours see a significant increase in the number of donations during the last month of the year, that means sending more emails than you normally do. . Why you should send more emails than you usually do. Don’t miss your best opportunity to solicit these individual gifts. . People miss a lot of emails.

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3 Awesome GivingTuesday Email Examples (+Templates)

Neon CRM

And since the day has always been a digital-first event, email is going to be your most effective form of outreach. So how can you maximize the effectiveness of your GivingTuesday emails and start your end-of-year fundraising with a bang? Here’s how you can get involved: Add GivingTuesday to your calendar! Will you help?