Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

You put up a website way back when, then started sending out an email newsletter. Add the icons to your email newsletter templates and social media links to your email signatures. Add “share” buttons to your website pages and email newsletters too. Step 2: Share Across Channels. Now you’ve added social media.

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Social Media Content email Websites 101

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Plus, it’s a great way to drive traffic to your site when you share it across other channels. Drive traffic through other channels.

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Audience Marketing Nonprofit Search 98

OneCause

MARCH 14, 2023

Once the foundational pieces of the event are secured, it’s time to build out a marketing calendar. What marketing channels should we use? Also existing nonprofit mail channels, newsletters or PS in mailed donor communications or letters. Wistia : Boost video engagement while tracking video performance.

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Marketing Guide Fundraising Nonprofit 52

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute.

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Social Media Media Guide Social 52

Qgiv

AUGUST 23, 2022

The best way to market any fundraiser is by using a multi-channel approach. While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Text messaging marketing.

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Social Media Mail Channel Marketing 52

Connection Cafe

JUNE 13, 2017

At the same time, our follower growth on Twitter was becoming stagnant, and we decided to see what kind of results we could get for the Foundation by paying more attention to Instagram as a distribution channel for content and campaigns. Promote Newsletter Sign-Ups. Create and Share Educational Content.

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Ideas Comparison America Newsletter 47

Givinga

NOVEMBER 14, 2018

#GivingTuesday, which trends on Facebook, Twitter and Instagram each year, is a key reason for the event’s rapid growth. Take advantage of Giving Tuesday’s digital relevancy by reminding people about the campaign through internal and external digital channels.

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Campaign Giving Philanthropy Charity 49

Amy Sample Ward

JUNE 24, 2010

This interview is part of her virtual book tour; check out the full calendar of events. On a practical level, having an attitude of gratitude means putting higher priority on getting your fundraising thank you letters out to your donors than on producing a newsletter that goes to your entire list.

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Interview Marketing Guide Attitude 140

NonProfit Hub

NOVEMBER 8, 2019

Add email sign-ups for newsletters or volunteering so you can capture data from your web visitors and keep them engaged with your organization. Since many of your supporters will likely engage with your nonprofit on social media, make sure your CMS supports social media integrations like live social feeds for Instagram, Twitter or Facebook.

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Websites Nonprofit Mobile Web 56

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Your fundraising plan should include an event calendar so that you have ample time to prepare for each event. Online fundraising.

Strategy 101

Strategy Develop Fundraising Nonprofit 101

Kindful

MARCH 16, 2021

What it does: Gmail, Google Docs, Google Calendar, Google Drive, Google Meet— Google Workspace is a collection of Google productivity tools that help your team collaborate efficiently. Schedule a virtual meeting using Google Calendar and Google Meet. Free and affordable productivity software. Google Workspace. per transaction.

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Software Free Paypal Google 52

Bloomerang

DECEMBER 19, 2023

Top feature: Slack’s foundational feature is channels. You can create channels for different projects, campaigns, teams, or topics. This includes Gmail, Calendar, Drive, Docs, Slides, Meet, and more. Social media is as popular as ever, with 99% of nonprofits on Facebook and 95% on Instagram and X (Twitter).

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Software Free Tools Adobe 83

NTEN

SEPTEMBER 24, 2009

In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. " They probably said the same thing about Facebook, Twitter, and other social media tools.

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Online Fundraising Offline Blackbaud 90

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59

Connection Cafe

JULY 26, 2016

We have officially crossed the mid-way point of the calendar year! Then, compile those pictures into a Facebook album with captions that help tell the story. If you’re looking for a little inspiration, check out UNICEF USA’s albums on Facebook. But how can you ensure that donors are primed to give during the holiday season?

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Story Gift Impact Share 20

Connection Cafe

OCTOBER 10, 2017

As you look toward 2018, think about creating an email calendar centered around the segments versus the types of emails you have. not “When should we send a newsletter?”. Leverage social advertising and ambassadors: Posting on Facebook, Twitter, and Instagram doesn’t take you as far as it used to.

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University Campaign Ideas Fundraising 33

Connection Cafe

JULY 5, 2017

Publish and republish content in multiple formats and channels. Consider starting with your long-form blog post on your website, then slice it up into shorter forms on Twitter, Facebook and Instagram. Facebook groups and websites such as Quora, Buzzsumo and Reddit can provide some good content ideas around any topic.

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Websites Strategy Content Nonprofit 37

Neon CRM

NOVEMBER 2, 2023

Simply adding a line like, “Subscribe to our newsletter for stories, event invitations, and exciting updates” can make a huge difference! Consider asking only for their name and their email address—people aren’t likely to fill out a long form to subscribe to an email newsletter. Ideally, these forms will be very brief.

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Digital Ideas Business Donor 52

Nonprofit Tech for Good

JUNE 5, 2014

To do so effectively, nonprofits must embrace an integrated multi-channel communications and fundraising strategy. Create and upload a compelling e-newsletter subscribe graphic to social networks with a link to your e-newsletter subscribe page to better grab the attention of your followers and thus increase your opt-in rate.

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Mobile Chapter Fundraising YouTube 209

Achieve

FEBRUARY 9, 2024

However, if you only engage with your supporters via one digital communication channel, your content or post formatting may become predictable and monotonous, leading to a decline in engagement. This way, you can bring audiences from one channel over to the next, increasing your number of touchpoints. Use a multichannel strategy.

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Digital Communication Tips Poll 52

Nonprofit Tech for Good

JUNE 24, 2022

Announce the sweepstakes on social media (Twitter, Facebook, Instagram, TikTok, LinkedIn — whichever social media platforms your nonprofit is already using). Facebook ads targeting car fans are also a great way to promote the sweepstakes in a targeted way. Before you launch the sweepstakes, map out your exact moves.

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Practice Online Fundraising Track 248

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail.

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Digital Communication Tips Virtual 105

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar.

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Storytelling Digital Marketing Guide 98

Nonprofit Tech for Good

JANUARY 30, 2012

e-Newsletter. A section of the e-newsletter entitled “Resource Spotlight” features a new tool in each edition. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A good quote is certain to garner your nonprofit Retweets and thumbs up on Facebook any day of the week.

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Fun Resource Mobile Social Media 270

Forum One

DECEMBER 6, 2022

A dependable production calendar also reduces stress, and makes tracking, comparing, and reporting on impact over time possible. If the year rolls over to January 2023 and you plot out the exact same content calendar and tactics as last year, you might find yourself boring your audience and your team. This doesn’t have to mean money.

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Content Strategy Calendar Evaluation 46

Nonprofit Tech for Good

FEBRUARY 23, 2017

After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. Marketing is the strategic use of content and communication channels for direct gain. In the business sector, it’s about selling products and services.

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Communication Online Storytelling Voice 237

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail.

Digital 52

Digital Communication Tips Virtual 52

Get Fully Funded

SEPTEMBER 21, 2021

I remember trying to sell calendars as a public school fundraiser when I was about 8. At one church, almost everyone in the room signed up to hear more about our work and how they could get involved (ahem, they signed up for my newsletter list!). Screenshot the Facebook review of your shelter from a person who had nowhere else to go.

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Fundraising Fund Teen Newsletter 120

Get Fully Funded

SEPTEMBER 20, 2022

By thinking through your fundraising strategy before October 1, you can collect your stories and integrate your efforts, keeping your messaging and images consistent through mail, email, social media, events, and any other channels you may use. So, what does an integrated year-end fundraising campaign look like? A Bench is Not a Bed .

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Strategy Business Fundraising Campaign 119

The Nerdy NonProfit

JANUARY 3, 2018

Allows you to create channels so you can manage communications for each priority in a separate strand. It can be used to manage everything from your editorial calendar (as we did) to your upcoming gala or giving season promotion efforts. Quickly log in through Twitter and/or Facebook account. Notable features. Notable features.

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Software Tools Marketing Paypal 130

OneCause

JANUARY 31, 2024

Keep the following questions in mind as you consult your calendar: Are we planning far enough in advance? The most effective promotional plans involve multiple channels of communication, both online and off. Email newsletters. Social media (Facebook, Twitter, Instagram, etc). Is this an annual event? Your event website.

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Fundraising Registration Hosting Images 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2011

I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. Having an ecosystem is also important or a regular schedule or wrapping your content strategy around an editorial calendar.

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Content Create Case Study Social 109

NonProfit Hub

DECEMBER 17, 2014

If you struggle to keep your social media channels active, scheduling out your posts in advance can help you stay on track. Here is a rock-solid social media posting calendar and scheduler that your nonprofit can use in 2015: January: Welcome to the new year! It also lets you take advantage of high-engagement days. How to Post.

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Social Media Media Guide Social 71

NonProfit Hub

MARCH 6, 2017

If you struggle to keep your social media channels active, scheduling out your posts in advance can help you stay on track. Here is a rock-solid social media posting calendar and scheduler that your nonprofit can use this year: Ultimate monthly social media scheduling guide: January: Welcome to the new year! How to Post.

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Social Media Media Guide Social 50

Achieve

JULY 23, 2017

Consider separating out specific donors (like major donors or corporate contacts) who you think would benefit from individual methods of contact like a phone call or in-person meeting – and get those meetings on the calendar. What audiences use which channels to stay connected with your work? Get tech in place.

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Campaign Channel Mail Contact 52

Bloomerang

JULY 6, 2022

You might offer these options, depending on which marketing channels you use: From Facebook. Asking donors how they heard about your organization allows you to identify your most popular online marketing channels and focus your outreach efforts on these platforms going forward. From Twitter. From Instagram. From a Google search.

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Donation Practice Gift Nonprofit 86

Bloomerang

JUNE 25, 2021

And appeals can be very specific things like your fall appeal, your calendar year-end appeal. So I’ll do something like calendar year-end appeal 2020, calendar year-end appeal 2021, and make sure the naming conventions are consistent. Now, 50% of people pay more attention to direct mail than to any other marketing channel.

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