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Merkle Launches Inflation Resilience Dashboard to Support Business and Marketing Strategy Decisions

NonProfit PRO

With inflation at its highest level in decades, the interactive dashboard provides business leaders and marketers with critical consumer insights to help influence key marketing and business decisions. Merkle announced the launch of its Inflation Resilience Dashboard.

Business 244
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Creating an Omnichannel Marketing Experience with Teach For America and Salesforce Interaction Studio

Cloud 4 Good

Following two successful phases of a Salesforce Marketing Cloud implementation, TFA again engaged Cloud for Good to implement Interaction Studio into the organization’s marketing stack. Reimagining Business Processes. The amazing part of Interaction Studio is the Journey Builder connection,” said Willis.

America 91
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions. What could be more personal than a good old-fashioned conversation?

Las Vegas 251
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Lessons Learned Living the Virtual Experiment

.orgSource

When Kevin Ordonez, my business partner, and I wrote our Association 4.0 books , a home office was still a glimmer in every busy parent’s eyes. In 2005, when Highroad was one of the few virtual businesses, the concept raised some eyebrows. Businesses and even a few associations are moving away from bricks and mortar.

Virtual 251
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. It’s easy for employees to be “too busy” to take on a complex new partnership.

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7 Junior Achievement Business Hall of Fame Event Page Tips

Qgiv

What is the Junior Achievement Business Hall of Fame? To celebrate leaders for their positive impact on financial literacy in the community, Junior Achievement’s local Areas often host an event called the Junior Achievement Business Hall of Fame.

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New on SSIR: Should Nonprofits Act Like Businesses or People?

Amy Sample Ward

To successfully use multichannel strategies, we need to stop thinking about how we can operate more like businesses, and instead focus on acting more like our constituents. That’s how your supporters are interacting (or not interacting) with your organization, other nonprofits, their friends, and their family every day.

Business 241