Whole Whale

SEPTEMBER 8, 2023

Make the product the hero – Focus ads on the virtues and benefits of the actual product. Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Don’t rely too much on cleverness.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

AUGUST 28, 2023

The promotional materials you give to your volunteer fundraisers and use on your own communication channels should highlight the holiday whenever possible. Along with using your holiday-aligned campaign message as a basis for how you frame your fundraiser, consider: Adding themed images to your emails and website.

Campaign 78

Campaign Tips Fundraising Contest 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Celebrate the Accomplishments of Individuals in Your Alumni Network. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

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Practice Tips Social Meme 107

Whole Whale

APRIL 14, 2022

Canva is a great tool for designing images. Inspire your supporters to channel their inner Joey Chestnut and stuff their face for good. It’s the perfect way to celebrate Pride Month in the US for LGBTQIA-focused organizations — the Charleston-based We Are Family hosted one last year to fund its new drop-in center. Eat for Good.

Ideas 98

Ideas Fundraising Movie National 98

Twenti - Digital Marketing For Nonprofits

MAY 11, 2020

If you know the term ‘influencer’, it might conjure up images of selfie obsessed girls promoting weight-loss shakes and bikinis. On their social media channels, influencers will share their experience of your nonprofit, promote your work and cause and encourage their fan base to donate. Influencers: global word of mouth marketing.

Influence 52

Influence Marketing Fundraising Social Media 52

Bloomerang

JUNE 1, 2022

For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. You can use A/B testing to assess any element of your year-end appeal, from your email subject lines to your body text, images, and calls to action.

Guide 110

Guide Giving Nonprofit Metrics 110

CauseVox

DECEMBER 21, 2021

These emails should coincide with your wider, multi-channel year-end campaign promotion timeline. It’s good to celebrate together. When you set up an email campaign like this you get a few benefits. We’ll get into more detail about the types of emails you can send, but all of them should include some story-driven content.

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email Examples Raise Fundraising 76

Top Nonprofits

DECEMBER 6, 2021

Even when we fully transition out of the current socially distanced landscape, understanding how to engage with remote donors will benefit your team considerably, especially if a large portion of your donors are scattered across the country (or across the globe!). Set suggested giving amounts. These give users a frame of reference.

Donor 52

Donor Management Virtual Newsletter 52

Qgiv

APRIL 8, 2024

Hosting your own giving day apart from Giving Tuesday can have a lot of benefits for your organization. These benefits are great, but hosting your own giving day means you won’t be able to take advantage of Giving Tuesday’s already established marketing and donor awareness. Why should you host a nonprofit giving day?

Giving 52

Giving Tips Nonprofit Hosting 52

Neon CRM

SEPTEMBER 20, 2023

Gratitude for Current Donors Along with making your latest ask, make it a point to celebrate your donors’ generosity and tell them how they made an impact with their past support. Start With An Impact Story Grab peoples’ attention by opening your appeal with a heartwarming story about someone who’s benefitted from your donors’ generosity.

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Tips Hunger Campaign Mail 98

The Modern Nonprofit

FEBRUARY 27, 2024

With Flipcause’s integrated social media tools, you can easily share volunteer opportunities and role descriptions across your organization’s social channels. Consider posting volunteer “casting calls” on Facebook, LinkedIn, and Instagram using compelling images, videos, and text to generate excitement.

Retention 59

Retention Volunteer Action Practice 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience. ” I also talked about this from the perspective of nonprofits putting social media into practice.

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Brain Mind Offline South Africa 104

CauseVox

OCTOBER 11, 2021

The best partnerships benefit everyone involved. Offer to promote them and their work or product by featuring them on your website or sharing on your social channels. Make it easy on your partners and collect all relevant materials for promotion, such as blog post and press release templates, logos, images, and approved quotes.

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

OCTOBER 16, 2013

Guest Post by Andria Mullaney, Channel Marketing Manager for Blackbaud’s School Solutions. A holiday campaign is the ideal way to introduce your school to new potential donors, keep in touch and show appreciation for your current supporters, and renew concern and celebration of your cause. Make every email count.

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Campaign Websites Social Media Search 36

Museum 2.0

APRIL 1, 2010

The CC license is for the book text, not the images. Many of the images were provided under more restrictive licenses (and are marked as such in both the printed book and the online version). This means, however, that I couldn't release the book on Google Books with a CC license unless I stripped out most of the images.

Participatory 33

Participatory Museum Process Adobe 33

Qgiv

JUNE 27, 2023

Post on Your Social Media Channels The best nonprofit marketing ideas focus on connecting you with donors and social media is the place to do it! Celebrate Giving Days by sharing photos of your staff and current projects your nonprofit is working on. Technology offers you in-depth analytics that track what your donors engage with.

Results 52

Results Marketing Ideas Social Media 52

Qgiv

JULY 21, 2021

During the fundraising stage, volunteer fundraisers share their individual campaign pages on a variety of channels. Acknowledging and celebrating the most successful fundraisers. Use your end-of-campaign event to celebrate and recognize them, too! Features and Benefits of Peer-to-Peer Fundraising Platforms.

Guide 98

Guide Fundraising Campaign Software 98

The Modern Nonprofit

DECEMBER 21, 2021

It’s convenient for you because you get the benefit of ongoing service without having to remember to pay every time you’d like to receive services. Through what channel? Handwritten thank-you cards or even images within emails can go a long way, too! Think about your Netflix, Spotify, or Amazon Prime subscription.

Giving 96

Giving Create Model Retention 96

CauseVox

SEPTEMBER 13, 2021

What Are The Benefits Of Peer to Peer Fundraising? Peer to peer fundraising is a powerful technique that features three main benefits: Builds Upon Existing Relationships. Celebrate Every Win. Celebrate every single win to keep enthusiasm high. You can celebrate wins in the overall campaign, too.

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Fundraising Illinois Nonprofit Campaign 98

Media Cause

JULY 1, 2021

June is the month we celebrate Pride, but it does seem like the only month out of the year that brands are actually OK with engaging with the LGBTQIA+ community to promote their products or services. Think about the images you see on a daily basis, and how they influence your perception of social or beauty standards. And dang, y’all.

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Laptop Images Search Library 85

CauseVox

JULY 18, 2022

Peer-to-Peer Fundraising Statistics: The Benefits. Peer-to-peer fundraising is a powerful technique that features three main benefits: Builds Upon Existing Relationships. Celebrate Every Win. Celebrate every single win to keep enthusiasm high. You can celebrate wins in the overall campaign, too.

Fundraising 77

Fundraising Illinois Campaign Raise 77

Qgiv

FEBRUARY 15, 2022

There’s a reason why email is one of the go-to channels of communications for nonprofits everywhere. Not only is it easy and efficient, but email also has the highest return on investment compared to any other marketing channel with a 40 dollar return for every one dollar spent. Use impactful images or graphics.

Template 59

Template email Fundraising Tips 59

CauseVox

JULY 31, 2022

Peer-to-Peer Fundraising Statistics: The Benefits. Peer-to-peer fundraising is a powerful technique that features three main benefits: Builds Upon Existing Relationships. Celebrate Every Win. Celebrate every single win to keep enthusiasm high. You can celebrate wins in the overall campaign, too.

Fundraising 69

Fundraising Illinois Campaign Raise 69

Care2

MAY 7, 2007

We promoted to the HSUS friends list (in a number of ways - bulletins, blog, top friends, whats hot section) and had a group of people here sending out friend requests to related profiles, celebrities, and other organizations. Some people even repost them or use them as their profile image. We posted our badges on others pages too.

Myspace 28

Myspace Social Media Advocacy Badge 28

Neon CRM

NOVEMBER 17, 2023

If you can pinpoint the type of auction that will bring your supporters out in droves, your fundraising will naturally benefit! Anyone planning charity auctions can benefit from using a dedicated auction platform. All of these benefits, whether directly or indirectly, lead to more profitable auctions.

Charity 52

Charity Raise Money Tips 52

Qgiv

JULY 29, 2021

Ensuring you not only can accept mobile gifts but also leverage this channel smartly to increase fundraising is essential. You can’t reap the benefits of mobile fundraising without following some best practices and using comprehensive mobile fundraising tools. These days, it’s all about convenience. Ready to learn more?

Mobile 52

Mobile Campaign Practice Ideas 52

Care2

NOVEMBER 15, 2007

Has the organization friended celebrities to drive more traffic to their own profile? The ASPCA and Easter Seals profiles monitor the money themselves and created an image of a thermometer showing how much money had been donated. Probably not, as it still can have a noncalculable benefit in terms of online brand recognition.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Has the organization friended celebrities to drive more traffic to their own profile? The ASPCA and Easter Seals profiles monitor the money themselves and created an image of a thermometer showing how much money had been donated. Probably not, as it still can have a noncalculable benefit in terms of online brand recognition.

Social Media 28

Social Media Place Myspace Advocacy 28

Get Fully Funded

JULY 23, 2023

Investing in compelling videos on your YouTube channel gives you content for your YouTube audience, and you can market that content across other channels. Start simple with a behind-the-scenes look at one of your organization’s programs, emphasizing the people or animals who benefit. The app has about one billion monthly users.

Social Media 98

Social Media Media Strategy Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

For many years, wish.org primarily served as a direct response promotional channel, with every change designed to shorten the path to a transactional relationship. Recently, we adopted a new vision for wish.org and our online channels, including social networks. Active Social Engagement/Sharing Channels. Content Curation.

Conversation 106

Conversation Chapter Channel Module 106

EveryAction

AUGUST 17, 2016

Your donor software should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc. Choose different images or graphics, try out different subject lines and button colors, even sprinkle in emojis here and there - the possibilities are endless.

Software 100

Software Donor Management Template 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

Here's just three people/content connections on this topic that I found from Technorati search: A search on "tags" lead me directly to a YouTube channel from the Youth Health Alliance and a series of youth-created videos on nutrition, including the one above that explains why it is better to drink green tea versus software drinks.

Remix 50

Remix Professional Technorati Wiki 50

The Modern Nonprofit

SEPTEMBER 26, 2023

Release profile photos & banner images, social feed photos, Facebook/Instagram story images/GIFS. Consider what you’ll want to add to your campaign background, what colors to use for buttons and progress meter, and what imagery to use – including your campaign banner image. Postal Service).

Guide 102

Guide Goal Social Media Action 102

The Modern Nonprofit

SEPTEMBER 21, 2021

Release profile photos & banner images, social feed photos, Facebook/Instagram story images/GIFS. Consider what you’ll want to add to your campaign background, what colors to use for buttons and progress meter, and what imagery to use – including your campaign banner image. Postal Service). 4-3 weeks ahead: .

Guide 98

Guide Goal Social Media Action 98

Tech Soup

DECEMBER 9, 2013

We have certainly seen some examples of maps or charts that the user can interact with, but with the over saturation of static infographic images, 2014 and the plethora of tools emerging that make these options really easy, we will see more organizations using data for storytelling that users can watch, click on, and really explore.

Celebrate 90

Celebrate News Technology Nonprofit 90

Nonprofit Tech for Good

JULY 28, 2013

A website that allows you to create an image with a mosaic of your Twitter Followers’ avatars. Share As Image :: shareasimage.com. Share As Image allows you to select any text on the Web and pin it as a quote on Pinterest. In addition to text quotes, Quoto also has a digital library of quotes embedded on images.

Free 280

Free Mobile Nonprofit Map 280

Nonprofit Tech for Good

DECEMBER 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. In just a few clicks your supporters can donate a tweet or status update to benefit your cause (see The Global Fund ).

Web 276

Web Tools Free Mobile 276