Benchmark ROI Social 
The Storytelling Non-profit
JANUARY 24, 2022
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. We’ll use sharing a story in social media posts as our example.
NCE Social Media
MAY 4, 2012
Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies.
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Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2010
Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Is it worth it?
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 26, 2017
One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.
M+R
MARCH 11, 2024
They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics.
Nonprofit Tech for Good
SEPTEMBER 11, 2012
I wrote about it in Social Media for Social Good: A How-To Guide for Nonprofits : Communities begin to grow exponentially when they reach 5,000 members. Large national and international nonprofits have little problem reaching this benchmark, but small and some medium-size nonprofits will. And it’s true.
Nonprofit Tech for Good
MAY 13, 2016
It’s true that social media is in transition. And the next Big Thing in social media Snapchat is baffling to many seasoned social media managers. And email ROI and online giving is up, up, up! By 2018, the global population of social media users is projected to grow to 2.44 social media accounts.
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