Benchmark Profile Track Trend 
M+R
APRIL 16, 2024
Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! What does that mean?
Nonprofit Tech for Good
APRIL 10, 2022
1) Set up your nonprofit’s Twitter Profile to maximize followers. Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Twitter can be mean.
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Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.
Candid
JANUARY 4, 2023
By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.
EveryAction
MAY 2, 2023
Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” An effective digital petition form should include a few key features and characteristics. Ready to take the next step with your advocacy program?
Candid
APRIL 25, 2023
EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. ii The Equity Strategies in the Candid profile were developed in collaboration with Equity in the Center. For racial equity, this is doubly true.
Candid
FEBRUARY 6, 2024
Candid recently launched its Demographics via Candid initiative to “empower nonprofits to share their demographic data one time (Data1x), on their Candid profile, where it can be accessed and re-used by all.” We decided to develop a shared definition is for benchmarking only.
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