Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . What is surprising, however, are the results seen around email: There was a 60% increase in the total volume of emails delivered. . But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. What is email deliverability?

Metrics 49

Metrics Spam Fundraising Rate 49

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 103

Benchmark Social Media Global Project 103

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. Don’t be a #hashtag #spammer.

Twitter 350

Twitter Practice Social Media Nonprofit 350

NTEN

FEBRUARY 22, 2010

Session: Online Fundraising Benchmarks and Metrics. What's the most important trend in nonprofit technology for 2010? Measuring your results instead of just counting clicks, opens, and tweets. And making strategic decisions is easier when you have trends to use for guidance. Speaker: Steve Maclaughlin, Blackbaud.

Benchmark 44

Benchmark Metrics Question Online 44

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

sgEngage

NOVEMBER 10, 2023

As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends.

Results 95

Results Data Charlotte Measure 95

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Look for trends among the following: Outreach strategies you used on those days. See What’s New In Fundraising. Track Top Donor Acquisition Days.

Experiment 93

Experiment Donation Ideas Create 93

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

Candid

FEBRUARY 9, 2023

i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline. While not a representative sample of institutional funders, it’s one of best avenues for detailed exploration and benchmarking of salaries.

Ratio 105

Ratio Survey Sample Report 105

sgEngage

SEPTEMBER 7, 2022

Measure the most important goals that lead to results. Successful organizations create a quantifiable performance evaluation using fundraising software to identify the top 3–4 metrics. Sharing peer trends and results quarterly with the whole team can also drive performance throughout the year.

Develop 76

Develop Management Gift Proposal 76

Connection Cafe

APRIL 15, 2019

In this post, you’ll learn from my mistakes and create better charts for your audience – to show fundraising results, organization’s impact or benchmarking. Let’s say you want to show year-over-year fundraising results for the Vandelay center. b) a circle is divided into “slices” to encode different metrics.

Chart 27

Chart Results Create Fundraising 27

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. This can range from them being consulted to owning the results.

Participatory 84

Participatory Evaluation Empowerment Grant 84

Classy

AUGUST 19, 2021

Keep Up With the Data and Trends Informing Fundraising Today. Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations. Measure your current fundraising metrics against our data and get guided results in our Fundraising Benchmark Assessment.

Product 52

Product Design San Diego Management 52

Connection Cafe

APRIL 26, 2018

Higher Education Leaders Discuss 2017 Higher Education Charitable Giving Results. In this engaging webinar , Sue and James provided their unique perspectives on the reasons driving these new trends around online giving, #GivingTuesday, and more. What’s Next?

Education 23

Education Trend Conversation Giving 23

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement. Make giving easy.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Connection Cafe

APRIL 24, 2014

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! So why not think of your event metrics as your own personal P2P FitBit? So what metrics should you check out to monitor the health of your peer-to-peer fundraising event? So here is another metric to put in your own fundraising rucksack.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Social Media Initiative Guide: This guide from Spreadfast, a social media management tool vendor, has some great tips and ways to think about Key Performance Indicators, tactics, and metrics. A big shout out to their new Director of Social Media, Jordan Viator.

Resource 96

Resource Jordan Benchmark Calendar 96

NetWits

NOVEMBER 11, 2010

My point is that it CAN happen (In fact, I saw some examples today of non-profits achieving results like this), but a lot of non-profits shoot them selves in the foot by forgetting to do the basics of email marketing correctly. The results consisted of over 3000 paid event registrants and $10,000.00

email 212

email Profit Registration Review 212

Connection Cafe

OCTOBER 24, 2017

Last week Blackbaud released the results of our 2016 Peer-to-Peer Fundraising study. The study takes a deep dive into the metrics, statistics, and trends of four different peer-to-peer fundraising event types: cycling, endurance, 5Ks and walks. In case you missed the announcement, take a minute to download the study here.

Fundraising 33

Fundraising Stats United States Change 33

Connection Cafe

MAY 13, 2019

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

Report 21

Report Strategy Giving Analysis 21

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

Results on awareness so far are favourable when you consider there was no cost involved and little resource investment too. We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Please tell us if you know of one! What does it look like?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) “People are still giving.

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Benchmarks - Taking raw data and reporting in a comparable way.

ROI 36

ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Look at your score and ask yourself the following reflection questions.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Having benchmarks from other similar organizations in your space is important and valuable.

Social Media 50

Social Media Reflection Media ROI 50

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. So, how did these various question formats impact responses/results? This gives us (and you) a more comparable metric.

Ratio 85

Ratio Report Technology Roles 85

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Good for you! Great work. The tips below are for you.

Social Media 98

Social Media Media Tips Social 98

NTEN

SEPTEMBER 24, 2009

These positive results are no longer being overlooked by nonprofit executives. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Blackbaud studied 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth.

Social Media 78

Social Media Raise Money Media 78

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50