EveryAction
JULY 12, 2023
Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on. It’s easy to understand why brands use direct mail: in the nonprofit world, mail can be an especially powerful tool for educating your supporters.
Nonprofit Tech for Good
AUGUST 6, 2023
Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.
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Bloomerang
MARCH 27, 2024
With all of this in mind, even if it has never been a targeted approach at your organization, delving deeper into the trove of research we have about Women’s Philanthropy could be an incredible tool for your fundraising success.
Association Analytics
SEPTEMBER 22, 2021
According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. opening mails, visiting the website, starting to earn credits). At this stage, they typically engage in basic membership activities (e.g.,
Whole Whale
AUGUST 25, 2021
Whether you’re a nonprofit leader or nonprofit curious, there are some key numbers to keep in mind related to nonprofits, giving, and the growing giving landscape. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats.
NetWits
JUNE 7, 2012
Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.
Nonprofit Tech for Good
DECEMBER 13, 2018
According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. These days, all websites should be designed with accessibility guidelines in mind—they apply to website visitors of all abilities no matter your mission. Growing your mailing list. 2) It doesn’t display well on phones or tablets.
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