Nonprofit Tech for Good

AUGUST 6, 2023

The last week of December, particularly between December 28th and 31st, is optimal for a final campaign push because people are often in a giving mood during the holiday season and are more likely to respond positively to donation appeals. Define your metrics of success. However, this is not a universal rule.

Practice 239

Practice Fundraising Guide Channel 239

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Making it a monthly occurrence gives your members a reason to hit your follow button. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics.

Strategy 98

Strategy Measure Social Media Metrics 98

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Open rates are flat. Frankly, they’ve been falling off a cliff.

Benchmark 55

Benchmark Metrics Report Online 55

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 98

Online Fundraising Benchmark Adwords 98

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Make strategic adjustments?

Mail 105

Mail Spam Rate email 105

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

AUGUST 3, 2021

We see that organizations of all sizes rallied their employees to give and serve others in their local communities and around the world. The smallest company size considered in this report, 0 – 1,000 employees, had the highest overall giving and volunteering engagement rates. Where does giving go?

Disaster 95

Disaster Social North America Companies 95

Whole Whale

NOVEMBER 10, 2021

App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). CTR (benchmark via MailChimp ). cost per install (benchmark via AppBrain ). People spend 2.5 It’s now time to go to market.

Mobile 96

Mobile Build Benchmark Rate 96

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

sgEngage

MAY 30, 2024

Recruiting and onboarding may have larger impacts on your ultimate retention rate than you initially realized, for instance. If you’re seeking to improve your nonprofit’s employee retention rate, start by reviewing your organization’s practices in each of the categories above and think through how they relate to retention outcomes.

Retention 89

Retention Management Tips Nonprofit 89

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. The 2010 advocacy response rate was 3.3%.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. It gives extra insight into what’s inside. So, what do you think?

email 52

email Rate ROI Social Media 52

sgEngage

NOVEMBER 10, 2023

In addition to financial flexibility for organizations, recurring donations make charitable giving more convenient for donors. 57% of donors are enrolled in a recurring giving program, up 46% from the previous year according to a 2023 360MatchPro study. And donors like it. Show donors why their contribution matters to your mission.

Donation 52

Donation Blackbaud Retention Gift 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. The very best advice I can give you on storytelling is to always start with the end in mind. Let me give you some examples of what I mean by this. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67

ROI Storytelling Measure Story 67

Bloomerang

MAY 31, 2022

A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Offers accountability. But what does a fundraising strategy look like in practice? Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs.

email 100

email Spam Money Fundraising 100

sgEngage

JANUARY 16, 2024

For professional fundraising teams, expanding your pool of prospects could include asking board members , volunteers, and major donors to provide a list of colleagues, corporate contacts, family, and friends, anyone they can recommend who has the capacity to give and an affinity for your cause. Add images to every touchpoint.

Effective 76

Effective Tips Fundraising Blackbaud 76

Connection Cafe

APRIL 3, 2012

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. At a macro-level, we continue to see online engagement growing at a healthy rate. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits.

Benchmark 48

Benchmark Convio Studies Summary 48

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Users that pay for Apple’s iCloud service will have additional privacy options including the ability to give websites a “fake” email address and have the emails forwarded to their real one.

email 104

email Marketing Test Mail 104

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.

email 230

email Raise Cancer Info 230

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% We recommend you start with these 7 Key Database Metrics. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. Mailing to the most affluent zip codes will result in a higher response rate.

Mail 52

Mail Donor Strategy Files 52

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. Another may want to track more information around response rate as they grow their program.

Goal 62

Goal Metrics Measure Donor 62

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

M+R

FEBRUARY 4, 2021

Before we get into specifics, some business about how we looked at this data: because Giving Tuesday jumps around, we can’t just look at December revenue year over year and keep things apples to apples. Giving Tuesday: December Edition. There are so many reasons to love Giving Tuesday. On to the goods! . The revenue, of course.

Fundraising 98

Fundraising Gift Rate email 98

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

Classy

JULY 28, 2021

Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. Taking time to segment your donors and customize their donation pages can positively influence their giving behavior. Grow Your Recurring Giving Program. However, your supporters are increasingly on the go.,

Experiment 93

Experiment Donation Ideas Create 93

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. Why is year-end giving such a big deal? Creating A Plan For Year-End Giving 2021.

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Like breaking news, cause awareness and giving day tweets have a short news cycle in the here and now that Twitter users respond to.

Twitter 349

Twitter Practice Social Media Nonprofit 349