Nonprofit Tech for Good

MAY 5, 2022

Proving to your nonprofit’s stakeholders that your organization is “worthy” of their financial support is an ongoing responsibility for nonprofit management. . Fundraising expense is one place where this manifests. Fundraising success is required to support what you do! . How to Best Illustrate ROI.

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ROI Demonstration Metrics Analysis 342

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

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Practice Fundraising Guide Channel 243

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. That’s where RoundUp App comes in.

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Effective Fundraising Nonprofit Channel 278

EveryAction

MAY 15, 2017

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs.

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Spam Rate Studies email 134

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas.

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Rate email Ideas Trend 235

Nonprofit Tech for Good

SEPTEMBER 17, 2023

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). If you did not, this does not apply to you.

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Google Evaluation Grant Campaign 277

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Classy

JUNE 23, 2021

When your work changes the world daily, your nonprofit board should see just how impactful it is. We’ve made it easier than ever to effectively showcase your performance with three easy steps and our latest fundraising insights. Step 1: Understand the Common Priorities of a Nonprofit Board.

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Slideshare Benchmark Share Fundraising 56

TechImpact

APRIL 25, 2014

Everyone knows you have to use email to advocate for your nonprofit’s mission. How is my nonprofit doing compared to the average? All of these questions are answered and more in the 2014 M+R Benchmarks Study. has been raised through email fundraising. Image courtesy of M+R Benchmarks. But how effective is it?

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Benchmark email Report Statistics 141

Nonprofit Tech for Good

APRIL 15, 2020

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. of a nonprofit’s total revenue – and those numbers will continue to grow.

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Practice Donation Paypal Badge 363

M+R

APRIL 27, 2022

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. We’ve put a year’s worth of data from 187 amazing nonprofit partners through the X-ray machine, and we’re ready to take you on a tour of digital ads, social media, email, web traffic, and more. .

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Benchmark Studies PDF Analysis 85

sgEngage

OCTOBER 29, 2021

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Topics Discussed in This Episode: Background on the Luminate Online Benchmark Report. Growth of email fundraising and engagement. The reliability of open rates. Increases in online one-time giving.

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Benchmark Blackbaud Podcast Report 81

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. 2) Conversion Rates. By increasing your conversion rate to 1.5%

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Metrics Digital Marketing Retention 318

DonorPerfect

MARCH 28, 2022

By Mallory Erickson Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Contributors who Read More ».

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Retention Guide Donor Organization 122

Bloomerang

AUGUST 18, 2023

There are two alarming trends in the current nonprofit world, and they are profoundly and demonstrably linked. Across the nonprofit sector, the average donor retention rate is about 40% to 45%. At the same time, nonprofits are struggling to retain fundraisers and crucial development staff. Let’s take a look!

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Fundraising Retention Gift Nonprofit 69

EveryAction

SEPTEMBER 2, 2022

It’s never too early to start planning for your nonprofit’s GivingTuesday and year-end fundraising efforts. In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Why should nonprofits use mobile messaging?

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Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

MARCH 20, 2018

The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. 1) On average, nonprofits raise 7.6% Source: Benchmarks.

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Stats Online San Francisco Fundraising 240

Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. But you have to spend some money on running your nonprofit. And fundraising. For your small organization to thrive, you have to spend money on fundraising.

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Fundraising Charity Mail Nonprofit 132

Nonprofit Tech for Good

APRIL 18, 2017

Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. First, online fundraising revenue is growing worldwide and it will continue to increase for years to come. The arc of success for digital fundraising has just begun. Source: 2016 Luminate Online Benchmark Report.

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Social Media Stats Mobile Technology 264

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Twitter Practice Social Media Nonprofit 355

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. With that, let’s get started.

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Strategy Develop Fundraising Nonprofit 103

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

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Online Fundraising Benchmark Adwords 92

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. This is part five in a six-part series.

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Analytics Strategy Fundraising Benchmark 122

DonorPerfect

APRIL 19, 2021

The 2020 DonorPerfect Fundraising Benchmarks Report revealed that the winning strategy for nonprofits striving to weather the COVID-19 pandemic was maintaining strong donor retention rates. The post 8 Donor Retention Takeaways from The Nonprofit Voice appeared first on Nonprofit Technology & Fundraising Blogs.

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Retention Voice Donor Benchmark 98

NetWits

OCTOBER 31, 2011

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. Wondering how to get more from your holiday email appeals ?

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Rate Fundraising Stats email 155

sgEngage

JANUARY 16, 2024

The stakes are always high when you’re launching a fundraising campaign. Professional fundraisers need to cover all the details to meet their targets. Nonprofit leaders managing both types of fundraisers need to equip and motivate everybody throughout the campaign. Hit them up.

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Effective Tips Fundraising Blackbaud 72

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

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Benchmark Report Online NTC 116

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. Australia and New Zealand.

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NGO Global Report Technology 277

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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Benchmark Digital Report Learning 81

Nonprofit Tech for Good

DECEMBER 19, 2017

As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter.

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Trend Communication United States Online 278

EveryAction

OCTOBER 26, 2022

End-of-year fundraising can feel like a noisy cash grab. TechJury has reported that SMS open rates average 98%. M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones.

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Donor Giving Gift Photo 216

Whole Whale

AUGUST 25, 2021

Small nonprofits saw a 17% decline in donations during April, May, and June 2020 compared to the prior year. The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. 2015 Stats. Mail stats.

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Stats Trend Mail Fundraising 96

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Action Report Practice Fundraising 73

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%.

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email Rate ROI Social Media 52

EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. It goes without saying that nonprofits rely heavily on email for online fundraising - in fact, according to M+R , they sent over 2.8 The reason?

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Spam email Studies Nonprofit 147

Neon CRM

NOVEMBER 17, 2023

For member-based nonprofits and associations, retaining members is the key to sustaining long-term success. Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base.

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Strategy Measure Social Media Metrics 98

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data.

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Hype Research Marketing Benchmark 52