Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents.

Benchmark 50

Benchmark Convio Trend Statistics 50

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Email still performs incredibly well across all categories -- from fundraising to advocacy.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Tech Soup

MARCH 25, 2009

Convio has released a new online fundraising benchmark report that is based on data from 600 of Convio's nonprofit clients from January 1, 2008 to December 31, 2008. Compared to 2007, results for online fundraising were up 14 percent, email file growth was up 28 percent, and Web site traffic was up 20 percent. in 2007 and 2008.

Convio 43

Convio Benchmark Report Online 43

Nonprofit Tech for Good

NOVEMBER 21, 2019

Then tie your user-generated stories together using hashtags and encourage them to tag your organization and share it with their social networks. Explain in detail what aspects of their stories you want them to share, why you want them to share, and the social media platforms you want them to use.

Storytelling 264

Storytelling Homeless Generation Social Media 264

Care2

NOVEMBER 11, 2009

The Value of an Email. What’s an email worth? selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. Calculating the average one year value of an email. Average lifetime value per email. Average lifetime value per email.

email 56

email Benchmark Measure Advocacy 56

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. And if you’re expanding your ads program and adding more platforms? those KPIs.

Fundraising 84

Fundraising America United States Track 84

Tech Soup

MAY 14, 2009

The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. Helps you measure how your targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits. Starts now!

Benchmark 43

Benchmark Results Studies DC 43

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Robert Weiner

MAY 5, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Email open rates remained steady at around 20% but click-through rates declined. Tags: TechSoup. I t's the season for a slew of reports analyzing last year's online giving results. Small organizations grew fastest.

Stats 131

Stats Online Giving Convio 131

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. This is bad news!

Review 120

Review Benchmark Advocacy Database 120

NTEN

APRIL 16, 2009

How did your last email fundraising appeal perform? Did your new email template work? Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Offensive Email Metrics. Open Rate : The percentage of recipients who opened your email.

Metrics 53

Metrics email Campaign Rate 53

NetWits

NOVEMBER 14, 2010

The top driver of online donations to email to current donors, followed by direct mail promotion of online giving.&#. 69% use email to drive donations. 53% indicated that email to current donors is the top driver of online donations. 69% use email to drive donations. Tags: Internet. So how is this relevant to you?

Asia 109

Asia Activities Activism Active 109

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Checking in at a place. My first reaction was – what does that stupid number mean? How is it calculated?

Metrics 112

Metrics Facebook People Measure 112

sgEngage

APRIL 12, 2011

2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN. Get the latest data on email open rates, social media usage, email churn, and more. Tags: Fundraising , Nonprofit Trends , nptech , Online Giving , Social Media , Web 2.0

Blackbaud 90

Blackbaud Benchmark Nonprofit Chart 90

Qgiv

JANUARY 17, 2024

After all, organizations can raise up to 31% of online revenue in December , as reported by M+R Benchmarks. We used merge tags to include the date of when their last gift was given to help personalize it further,” says Heather Thompson, Chief Development Officer at Norwescap.

Retention 52

Retention Difference Donor Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

I get a lot of email and I'm looking for ways to cut back. The data would certainly help fine tune nonprofit's strategy using Causes and figure out whether email announcement blasts turn people off or encourage a closer connection. Geez, it might even help us start to look figure out some benchmarks.

Causes 86

Causes Survey Share Data 86

Care2

OCTOBER 21, 2009

After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month. Nonprofits need to: 1.

Studies 71

Studies Communication Online Practice 71

NTEN

SEPTEMBER 19, 2011

By Aidan Hijleh, Nonprofit Partnership Liaison, Benchmark Email. Most directors are not accustomed to attaching a firm price tag to their organization's activities, preferring to adopt an attitude of "donate what you can." Determine your "pricing" strategy. Why former supporters are no longer donating.

Tips 81

Tips Fundraising Benchmark Survey 81

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

Amy Sample Ward

JUNE 8, 2009

We all get burnt out, whether we are dancing, canvassing, emailing or speaking for the changes we want to see happen. Stay focused : We all create goals and benchmarks and metrics. Tags: community mission social change strategy. Dancing my be contagious, but so is social change - go out there and dance with all your heart!

Change 169

Change Social Benchmark Metrics 169

Forum One

APRIL 20, 2010

To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Email Sign Ups: Specifically, in terms of email signups, the average conversion for users signing up when coming to a site dropped to only 2.1 percent ( sign up for our newsletter here! ).

Metrics 53

Metrics Measure Web Convio 53

Care2

MAY 26, 2010

At Care2 , we spend our days helping nonprofits of all stripes grow their email lists so that they can acquire new members, donors and advocacy supporters. Here are 4 reasons size matters in email marketing. Tags: Online Marketing. Hopefully, they inspire you to quadruple the size of your online list! Bigger lists = More dough!

Advocacy 46

Advocacy Benchmark NTEN Attention 46

NTEN

NOVEMBER 11, 2010

We'll make it easy for you to fill the gap between expensive benchmarking services and going it alone by surveying thousands of staff at nonprofits big and small. At the end of the survey, you may voluntarily choose to provide an email address to enter our drawing to win a $250 Amazon.com gift certificate. >

NTEN 67

NTEN Help Survey Benchmark 67

Connection Cafe

AUGUST 16, 2017

Consider asking follow up questions in future campaign emails or surveys.​. For your p2p campaigns to be successful, your campaign web pages and emails must be mobile responsive. If you haven’t revamped your page and email templates in several years, it’s probably time to update them with an eye for mobile responsiveness.

Practice 33

Practice Fundraising Sponsor Registration 33

Connection Cafe

SEPTEMBER 6, 2017

I’ve seen Giving Tuesday campaigns as simple as an email letting supporters know that ‘today is the day’ to strategic campaigns that mobilized an entire city or generated 1K donations in the first 49 minutes. Once you understand what actions you want to drive on the day, set milestones and benchmarks for success. Email sends.

Campaign 48

Campaign Create Giving Org 48

Care2

JANUARY 8, 2010

Did you know that activists on your nonprofit’s email list are seven times more likely to donate money to your organization than non-activists are? Tags: Nonprofit Events. Tuesday, January 26, 2010 at 2 pm EST. We have a limited amount of webinar lines, so please take a moment to sign up now.

Advocacy 50

Advocacy Fundraising Benchmark Blackbaud 50

Nonprofit Tech for Good

APRIL 5, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. You can also add contact information which will add a “Contact” button, a “Call” button, or an “Email” button to your profile depending upon which contact information you provide.

Practice 363

Practice Nonprofit Avatar Social Media 363

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Acquisition of email names - while that metric is important to "management" to justify social media effort - there is a need to track other metrics. Also thinking about the "life time" value of the email address or contact information. Having benchmarks from other similar organizations in your space is important and valuable.

Social Media 50

Social Media Reflection Media ROI 50

Tech Soup

MAY 4, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Email open rates remained steady at around 20% but click-through rates declined. Tags: Donors Fundraising News Online Fundraising Online Fundraising Running Your Organization. Small organizations grew fastest.

Stats 43

Stats Online Giving Convio 43

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Set up a social media dashboard with google apps for your listening, separate it from your work email and tools. Don't live on Twitter, your blog, Facebook, or your email.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

MAY 9, 2009

New Benchmarks Study Coming Out May 14th Mark your calendar. M+R Strategic Services and NTEN are releasing the updated eNonprofit Benchmarks Study for 2009. Tags: Nonprofit Benchmark Studies Nonprofit Events. NOI is also offering some scholarships. They will go fast, so definitely apply soon.

Benchmark 28

Benchmark DC Studies Advocacy 28

Care2

JANUARY 27, 2010

Steve Daigneault, former Internet Director for Amnesty International, and Blackbaud’s Mark Davis discussed how activists on nonprofit’s email list are seven times more likely to donate money to organizations than non-activists are. Tags: Online Advocacy Online Fundraising. Click here to download the entire presentation. ?

Advocacy 42

Advocacy Fundraising Benchmark Blackbaud 42

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

Establishing metrics for this campaign was difficult in that we didn’t have anything to use as a benchmark. I see where you are trying to educate, get donations, get people’s email addresses, but I don’t how you move people through? What does success look like? Do you have a model for a ladder engagement?

Hurricane 97

Hurricane Measure Social Media Pledge 97

Connection Cafe

MAY 10, 2017

The 2017 M&R Nonprofit Benchmark Study found that for every 1000 email subscribers, organizations can expect to have 39 Instagram followers, and that orgs experienced on average a 101% Instagram follower growth in 2016. Therefore, Instagram = the fastest growing nonprofit community engine on social media.

Org 43

Org Influence Nonprofit Facebook 43

Amy Sample Ward

APRIL 27, 2009

industry benchmarks. ARC - gather data every morning and share with organization via email; issues that seem sensitive or are newsworthy will contact subject matter experts to follow up. Livingston - if you don’t have their email, call them, keep asking questions but it is labor intensive. what things need to be measured.

Social Media 102

Social Media Map Strategy Media 102