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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Examples and practical tips to live by. Analyze the stats of previous emails.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

That said, here are 5 tips to help ensure your participants are as successful as possible. Such resources should include sample solicitation letters for mail and email, quick stats and impact statements for social media, sample scripts for phone calls, and thank you letters for follow-up communications. Saying Thanks.

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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

NetWits

Wondering how to get more from your holiday email appeals ? A few things to consider before we get into the key take away … People receive a lot of email. People often skim email. Jakob Nielsen’s research indicated only 19% of email is fully read. What do those stats tell us? What tips do you have?

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Nonprofit Social Media Benchmarks Study

Care2

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

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One Email Tactic Nonprofits Need to Steal from Brand Marketers

Tech Soup

Simply getting emails out the door can be a challenge for nonprofits. Crafting relevant, interesting email on a regular basis? Actually, it’s a common challenge for all email marketers. The Most Effective Way to Improve Email Relevancy. It's a series of emails automatically sent in response to a certain action.

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