Candid

APRIL 25, 2023

Their mission is simple: EGA promotes just, effective philanthropy for people and the planet. Setting a baseline for advancing racial equity It’s nearly impossible to create change, at the scale required, without research-based benchmarks on where the social sector currently stands. For racial equity, this is doubly true.

Effective 105

Effective Demographics Philanthropy United States 105

Nonprofit Tech for Good

JULY 21, 2019

1% via text message ( Global Trends in Giving Report ). The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). 31% of donors worldwide giving to NGOs, nonprofits, and charities located outside of their country of residence ( Global Trends in Giving Report ). Emerging Trends. 9% via PayPal.

Stats 279

Stats Social Media NGO Media 279

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. This can help them adapt their own campaigns to stay relevant and effective.

Library 104

Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. This year the benchmarks are available for six regions: Africa. A global average of the benchmark data – as well as Global NGO Technology Effectiveness Ratings – are also provided.

NGO 277

NGO Global Report Technology 277

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. How to launch and maintain an email marketing strategy that consistently engages donors and supporters.

New Zealand 214

New Zealand United Kingdom Communication Practice 214

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. This follows a recent trend that email click-through rates have declined across all industries. based national nonprofits in 2012. percent to 4.5

Rate 235

Rate email Ideas Trend 235

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics Digital 64

Candid

FEBRUARY 27, 2024

One way to serve your clients more effectively is to gather feedback from participants, then use what you learn to improve services and support organizational change initiatives. Compare your data and look for trends One of the challenges of opinion data is that it’s hard to know what’s a good average overall rating or result.

Rate 128

Rate Survey Nonprofit Sample 128

Nonprofit Tech for Good

APRIL 2, 2018

2017 Global Trends in Giving Report :: Download. 2018 Nonprofit Communications Trends Report :: Download. 2018 Nonprofit Communications Trends Report :: Download. 2018 Fundraising Effectiveness Project :: Download. 2017 Benchmarks Study :: Download. 2017 Luminate Online Benchmark Report :: Download.

Research 260

Research Report NGO Asia 260

Nonprofit Tech for Good

APRIL 15, 2020

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Monthly donors give $35.46 7) Add giving impact statements.

Practice 363

Practice Donation Paypal Badge 363

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Compare that to 2017, when It grew by 23%, and 15% growth in the year before.

Benchmark 81

Benchmark Digital Report Learning 81

M+R

FEBRUARY 11, 2024

Keep these trends and tactics in mind as you start to pencil in plans for the coming end of year (and no, it is never too early to start). We love to make the most of our canvas, and those tactics can be effective. For a more robust data set and many, many, many charts, stay tuned for the upcoming 2024 M+R Benchmarks Study!

email 112

email Campaign New York City Photography 112

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. In another four to five years, the annual giving amount is expected to keep this upward trend. Random but interesting facts Whole Whale Benchmarks.

Stats 96

Stats Trend Mail Fundraising 96

EveryAction

MAY 2, 2023

Either way, we think activating your supporters should be easy and effective. An effective digital petition form should include a few key features and characteristics. Organizing a lobby day is an effective opportunity to rally your supporters in front of elected officials or decisionmakers to directly make the case for your cause.

Advocacy 222

Advocacy Action Support Help 222

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Segment your donor base : Use the information from the report to segment your donor base effectively. Your own careful review of the report is encouraged. Happy action planning!

Action 73

Action Report Practice Fundraising 73

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

APRIL 5, 2019

2018 Global Trends in Giving Report :: Download. 2019 Nonprofit Communications Trends Report :: Download. 2018 Benchmarks Study :: Download. 2018 Fundraising Effectiveness Project :: Download. For Nonprofits Worldwide: 1. 2018 Global NGO Technology Report :: Download. Please take the survey! Published by Classy.

Report 238

Report Professional Marketing NGO 238

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! So, organizations did a more effective job of driving participation and fundraising rather than creating more events. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers?

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

EveryAction

JULY 12, 2023

Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5 In the nonprofit world, we know email continues to be a popular and effective channel for supporter stewardship and fundraising.

Channel 224

Channel Work Fundraising Movie 224

Nimble AMS

AUGUST 25, 2021

Here are a couple of examples: Association industry research – Community Brands conducts frequent industry research studies to stay ahead of trends that are impacting associations. Some recent reports from Community Brands studies include: Association Trends 2020 Study: How a Global Crisis Has Shifted Member Expectations. Visibility.

Associations 123

Associations Industry Studies Benchmark 123

Connection Cafe

JULY 21, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! 26% of nonprofit professionals believe they are effective at content marketing. How effective do you feel your organization’s use of content marketing is? Thank You!

Survey 46

Survey Content Benchmark Marketing 46

Nonprofit Tech for Good

APRIL 10, 2022

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. There are rage tweeters and arrogant trolls that occasionally trend to the top. Don’t be a photo tag spammer either! Twitter can be mean.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Whole Whale

SEPTEMBER 3, 2021

Benchmark Data Now. Audit your email account to get an understanding of your average open rates currently, and dive into the data to gather trends from your high and low performers. If you’re running multiple campaigns at once, this can be effective for assessing which clicks are driving the most traffic and revenue to your site.

email 104

email Marketing Test Mail 104

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

Benchmark 56

Benchmark Measure America Blackbaud 56

Connection Cafe

JULY 24, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! 26% of nonprofit professionals believe they are effective at content marketing. How effective do you feel your organization’s use of content marketing is? Thank You!

Survey 39

Survey Benchmark Content Marketing 39

Nonprofit Tech for Good

NOVEMBER 22, 2016

Today, however, social media is in transition as its newness wanes and innovative technologies are on the horizon that will have just as profound effect on the nonprofit sector. Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ). billion to 5.59

Technology 100

Technology Trend Social Media United States 100

NTEN

AUGUST 13, 2012

[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. You can download the complete report for free here.] of small organizations indicating that they are at that level.

Adopt 81

Adopt Benchmark Tech Technology 81

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

Metrics 97

Metrics Benchmark Facebook Experiment 97

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Tracking new giving trends. Lori Collins leads One & All’s Giving Sciences group, which applies data science to charitable giving.

Strategy 52

Strategy Marketing Giving Ukraine 52

Candid

JANUARY 4, 2023

Candid saw an opportunity to relieve this data-request burden while also providing a standardized benchmark measurement for the entire sector: enter Demographics via Candid. Together, we can move toward becoming a more effective, efficient, and equitable social sector. Introducing Demographics via Candid.

Demographics 112

Demographics Fund Practice Data 112

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. In addition to messaging and visual design, creative strategy is really important to effectively communicate with audiences. Strategy is vital. And, above all, lead with empathy.

Benefit 64

Benefit Marketing Change Time 64

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Look for trends among the following: Outreach strategies you used on those days. You’ll learn effective re-engagement paths for segmented stewardship tracks.

Experiment 93

Experiment Donation Ideas Create 93

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Email Marketing Email is an effective communication tool for nonprofits. It also has a high return on investment, making it cost-effective for nonprofits on a tight budget.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Connection Cafe

JULY 15, 2015

This year we’ll be producing the third edition of the annual report — Nonprofit Content Marketing: 2015 Benchmarks, Budgets, and Trends ! 23% have a documented content marketing strategy; those who do are more effective in all areas of content marketing. And we need your help— Will you take the short survey? Thank You!

Benchmark 20

Benchmark Survey Content Marketing 20