Benchmark Effective Mail Trend 
Nonprofit Tech for Good
MARCH 20, 2024
Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [
EveryAction
JULY 12, 2023
Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5 In the nonprofit world, we know email continues to be a popular and effective channel for supporter stewardship and fundraising.
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Whole Whale
AUGUST 25, 2021
In fact, giving predictions continue to follow an increasing trend across the next five years. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Mail stats. Mail stats.
Nonprofit Tech for Good
JULY 21, 2019
11% via direct mail/post. 1% via text message ( Global Trends in Giving Report ). The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). 31% of donors worldwide giving to NGOs, nonprofits, and charities located outside of their country of residence ( Global Trends in Giving Report ).
Nonprofit Tech for Good
APRIL 15, 2020
It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Monthly donors give $35.46 7) Add giving impact statements.
Whole Whale
SEPTEMBER 3, 2021
The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.
Bloomerang
AUGUST 21, 2023
General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Segment your donor base : Use the information from the report to segment your donor base effectively. Your own careful review of the report is encouraged.
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