Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Make it personal: Personalized messaging can lead to a 26% increase in open rates.

Strategy 98

Strategy Measure Social Media Metrics 98

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Learning 81

sgEngage

MAY 30, 2024

Retaining top performers is likely a measure of your effectiveness and success in your role. Recruiting and onboarding may have larger impacts on your ultimate retention rate than you initially realized, for instance. The key to effectively using feedback as a retention tool is to actively do something with the information you collect.

Retention 89

Retention Management Tips Nonprofit 89

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now.

email 104

email Marketing Test Mail 104

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Nonprofit sector reports can be an invaluable way to keep on top of important trends, and they can have a tremendous effect on your own nonprofit’s strategies and tactics.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Classy

JULY 28, 2021

Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. You’ll learn effective re-engagement paths for segmented stewardship tracks. Additionally, there’s an 11-14% lift in mobile conversion rates when digital wallets are enabled. Segment Your Donation Pages.

Experiment 93

Experiment Donation Ideas Create 93

DNL OmniMedia

FEBRUARY 11, 2021

They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Stand-Out Features of Blackbaud FPM.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. Additionally, retention rates for first-time donors declined from 25.3% We recommend you start with these 7 Key Database Metrics. These are the types of metrics you can share to help make the case for the much-needed investment in acquisition.

Mail 52

Mail Donor Strategy Files 52

NTEN

APRIL 16, 2009

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Open Rate : The percentage of recipients who opened your email.

Metrics 53

Metrics email Campaign Rate 53

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

Analytics 28

Analytics Goal Conversation Rate 28

Qgiv

DECEMBER 7, 2022

Identify Your Priorities Define and Document Your Pro c edures Prepare Your Database Review Existing Portfolios or Assign New Portfolios Train Your Team Establish a Feedback Loop Track and Review Your Metrics. Regular meetings provide the opportunity for feedback on needed data improvements, portfolio changes, and benchmarking toward goal.

Database 52

Database Track Donor Management 52

Connection Cafe

MAY 9, 2013

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Common peer-to-peer benchmarks include the following: Repeat attendance. How Do I Use Metrics with My Event?

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Cost (what!).

Metrics 50

Metrics Technorati Measure Reflection 50

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. It’s based on net cost per email address, average projected email response rate, and average projected gift. Again, back of the envelope, you want a positive net growth rate.

email 77

email Fundraising Rate ROI 77

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Nonprofit Tech for Good

MAY 25, 2024

For these teams, marketing automation can multiply their effect so they can create more connections and drive more donations. This is full-funnel marketing , and to do it effectively you need some technological assistance. For example, say you’re hoping to boost open rates of your newsletter, so you want to tweak the subject line.

Marketing 206

Marketing Fundraising Test Nonprofit 206

Tech Soup

MARCH 12, 2013

The Most Effective Way to Improve Email Relevancy. In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? 10x Higher Transaction Rates and Revenue.

email 55

email Marketing Registration Nonprofit 55

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. How would you rate the online fundraising tools in terms of ease-of-use?(“extremely extremely difficult”) to ten (“extremely easy”).

Online 38

Online Fundraising Metrics Benchmark 38

Connection Cafe

AUGUST 9, 2013

Delivering personalized content to your audiences can significantly increase click-through rates. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Nonprofits Source

MARCH 10, 2019

This tactic still works today, but it’s not nearly as effective as it once was. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. Guess what?

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

This tactic still works today, but it’s not nearly as effective as it once was. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. Guess what?

Linkedin 40

Linkedin Marketing Strategy Work 40

Connection Cafe

APRIL 29, 2011

Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. Additionally, you can change what data you’re graphing (or even look at 2 metrics on the same graph). Pageviews – I recommend avoiding this metric. What is a good benchmark? It depends.

Analytics 54

Analytics Google Metrics Rate 54

Neon CRM

MAY 17, 2023

When you send a fundraising email can be the difference between improved engagement metrics (open rate, click-through rate, donation amount, etc.) We paid close attention to key email engagement metrics, including email performance by time of day. CDT and the average open rate for this time was 29.18%.

email 69

email Time Fundraising Benchmark 69

Tech Soup

SEPTEMBER 19, 2017

Here's another metric, which I think may prove useful to the grantseekers for younger organizations. When the source of the largest individual award is viewed through the lens of organizational age, variations in funding rates become apparent. Private foundations were the most frequent funder reported by organizations of any age.

Grant 51

Grant Award Proposal Calendar 51

Nonprofits Source

OCTOBER 4, 2023

Enhanced Stakeholder Engagement: Effective CSR software can improve communication and engagement with stakeholders, including your employees, customers, investors, and community as a whole. Tracking and Reporting Effective tracking and reporting features are essential components of CSR software. Goal tracking.

Software 52

Software Business Guide Companies 52