Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Benchmark Studies Metrics Digital 64

Bloomerang

AUGUST 16, 2021

Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. You know what they say about measurement, right? Track your own data.

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Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

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Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. And sometimes it can feel that measuring social change is even harder.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). 3. Metrics with video are hard and is probably one thing holding back investment.

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Benchmark Video Practice Measure 120

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

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Measure Social Media Media Benchmark 101

M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% Read time: 3 minutes. What’s happening? on iPhone, 9.6%

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics).

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

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Eric Jacobsen Blog

FEBRUARY 5, 2024

The 12-Week MBA ’s unique premise is that business leaders in any industry, any function, and at any level need the same core knowledge, skills, and attitudes to effectively manage and lead. When we're in a book club, we get that social validation. Whew, I thought I was alone, but I'm not" is comforting.

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Skills Learning Knowledge Leadership 92

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program.

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Analytics Data Giving Metrics 52

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Dataro has written a clear and effective post on calculating ROI for fundraising campaigns. Or how about your capital campaign?

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ROI Campaign Gift Metrics 69

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

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Rate San Diego Open Benchmark 139

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

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Metrics Facebook Question Benchmark 64

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

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Metrics Benchmark Fundraising Stats 42

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Here, we explore for whom change is desired and who is defining and measuring that change. Who decides what is measured? Grantmakers want to know if their funding has created the change they have envisioned.

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Participatory Evaluation Empowerment Grant 82

DNL OmniMedia

FEBRUARY 11, 2021

They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Stand-Out Features of Blackbaud FPM.

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NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! That's easy enough to calculate if you track the numbers.

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Metrics Benchmark Rate Newsletter 55

sgEngage

SEPTEMBER 7, 2022

Be clear in how you measure job performance so everyone on your team understands their duties and the expectations around their role. Measure the most important goals that lead to results. Successful organizations create a quantifiable performance evaluation using fundraising software to identify the top 3–4 metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). Should also note, re.

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Metrics Bookmarking Analysis Feeds 71

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

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Metrics email Campaign Rate 53

Forum One

JUNE 9, 2023

A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories.

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Givinga

FEBRUARY 26, 2019

In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth. Use Benchmarks to Determine How Effective Your Corporate Responsibility Software Is.

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Profit Software Benchmark Student 45

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

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Analytics Goal Conversation Rate 28

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Corporate partnerships are an effective, but often underutilized source of support for nonprofits. Also, review your fundraising metrics and data from previous campaigns. Offers accountability. Matching gift database.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). It's like measuring 'friendship'.

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Connection Cafe

MAY 9, 2013

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Team participation.

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Analytics Benchmark Fundraising Metrics 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Carie Lewis mentioned the Humane Society’s KPIs – which is why they do and how they measure this sustained engagement. She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? I asked her how do you measure relationships?

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Measure Social Media Survey Relationship 100

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs.

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Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient.

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Social Media Media Tips Social 98

BoardAssist

MAY 16, 2017

It’s important to have benchmark energy metrics so your organization can set attainable efficiency goals. The college district is also in the process of developing a report card tool that can measure energy performance and policy compliance over time.

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Museum Metrics Nonprofit New York 45

Connection Cafe

MAY 23, 2017

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . M+R wants to help you!

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Facebook Benchmark Social Media Studies 32

Socialbrite

OCTOBER 31, 2021

So, how do you measure your video marketing efforts? By the end of this article, you’ll be able to gauge the effectiveness of your video strategy and plan for future campaigns. Measuring your video marketing. Your measurements should be based on three goals: engagement & conversion, awareness, and ROI.

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Measure Video Marketing Guide 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics.

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Awareness Tips Social Media RSS 100