Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Think about how you can A/B test your content and appeals. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Tipping points can include: Acquisition – when people move from interacting with your content to actually joining your association.

Aggregator 169

Aggregator Associations Activities Active 169

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. 4) Key features and content aren’t accessible. What happens after someone makes a gift?

Websites 240

Websites Nonprofit Guidelines Phone 240

sgEngage

FEBRUARY 4, 2022

For-profit companies have relied on these strategies for years to serve up relevant content and personalized experiences to deepen engagement with their brand, and donors now expect that in their interactions with nonprofits. . Examples of performance tools include performance analysis and benchmarking. .

Data 91

Data Houston Classes Analytics 91

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications. Engagement with content.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

JUNE 19, 2012

Relevant content. They focus on delivering relevant content based on subscriber interests, preferences and actions. And perhaps your next tweet or mailing. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

OCTOBER 5, 2011

As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. The news feed function posts content with a generic “RSS” avatar (rather than your personal avatar) and lacks personality. Publish Group Rules.

Linkedin 194

Linkedin Group Practice Management 194

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Raise 208

Raise Relationship Tips Fundraising 208

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Source – keep track of how people signed up or what topics brought them to your list so you can target content and make your kinds of communication relevant. Email Campaigns: Know Your Audience and Get Results.

email 169

email Marketing Nebraska Omaha 169

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Nonprofit Tech for Good

FEBRUARY 27, 2012

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Charity Navigator reports that 7 out 10 nonprofits in theUnited Statesdo meet that minimum benchmark. Launch a Sustainer Program.

Donation 224

Donation Practice Mail Newsletter 224

NTEN

AUGUST 5, 2014

Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Set your own benchmarks: Guidelines, benchmark reports, and best practices are helpful to know, but ultimately its important to know your audience. Channels such as social media can really help with this.

Communication 94

Communication email Marketing Reflection 94

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

Practice 339

Practice Online Fundraising Nonprofit 339

NetWits

NOVEMBER 11, 2010

in revenue from one mailing. I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction.

email 212

email Profit Registration Review 212

NetWits

NOVEMBER 14, 2010

The top driver of online donations to email to current donors, followed by direct mail promotion of online giving.&#. Ensure you mix up your content and that it’s engaging between asks. A ratio of 4:1 is a good benchmark: ensure that for every 4 emails you send out, you only have one that directly solicits funds.

Asia 109

Asia Activities Active Activism 109

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Care2

SEPTEMBER 30, 2014

There are two main ways nonprofits can build lists: Organic Cultivation: via your own website, events, social networking sites, direct mail, etc. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc.

Studies 78

Studies Online Fundraising Nonprofit 78

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. And perhaps your next tweet or mailing. Delivering personalized content to your audiences can significantly increase click-through rates. It’s also been reported as the top tactic to deliver relevant and engaging content.*.

email 48

email Campaign Test Benchmark 48

Forum One

OCTOBER 13, 2022

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Join us to hear about: The current state of SEO and organic social media and the reality that what you post is likely not being seen by as many of your followers as you may think. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Content (online and offline) and products aimed at your members. 67% learn about associations through emails and direct mail.

Benchmark 67

Benchmark Associations Stats Offline 67

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? and take action.

Rate 61

Rate Open Benchmark Mail 61

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs. per email.

email 77

email Fundraising Rate ROI 77

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2011

My main takeaway was that nonprofits need to think differently about content. There are different media forms that mandate different types of content — and nonprofits must consider this as part of the online content strategy. Treesaver divides content into pages, automatically adjusting to the size of any screen.

Report 112

Report Slovenia Blackberry PDF 112

CauseVox

OCTOBER 11, 2021

Craft a strong appeal by sourcing your content early. Engaging individual board members will help you to expand your potential reach by leveraging their personal and professional networks, and it could also provide you with some new content and stories. Fiver uses their #GivingTuesday campaign to launch their year-end fundraising.

Guide 73

Guide Giving Campaign Social Media 73

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media. Then begin testing different content to find out what connects with people more.

email 75

email Advocacy Social Network Social Media 75

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Direct mail.

Strategy 101

Strategy Develop Fundraising Nonprofit 101

Get Fully Funded

MAY 16, 2022

They’ll share your content. There’s your benchmark for figuring out how YOUR monthly giving program is doing. They find that a lot of their monthly donors give $24 to pay for 2 days of care (and that’s right in line with Erica’s benchmarks). They’ll come to your signature event and maybe even volunteer to clean up afterward.

Donor 128

Donor Nonprofit Gift Missouri 128

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media. Then begin testing different content to find out what connects with people more.

email 70

email Advocacy Social Network Social Media 70

Everyaction

JULY 18, 2018

For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. Most nonprofits take advantage of basic fundraising avenues like events, direct mail, corporate philanthropic giving, and grants. This is definitely an “ask” worth making! Sizing up your assets. The public.

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

MARCH 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Tech for Good Report ] Only 13% of nonprofits are using gated content to grow their email list.

Statistics 209

Statistics email Marketing Benchmark 209

NTEN

JANUARY 26, 2010

Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately. For the last several years, we have participated in the E-benchmarks Report with M + R Strategic Services. Apparently, 8 of 10 nonprofits think their messaging fails to hit home. This isn't news.

Audience 44

Audience Giving Attention NTEN 44

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Try using Gamefly to rent games for the tournament for participants — it works just like the old Netflix (where they send you the game via mail and you mail it back).

Ideas 98

Ideas Online Fundraising Charity 98

Connection Cafe

AUGUST 13, 2014

Traditionally, a call to action has been to donate in response to a direct mailing or a phone call. For example, you can ask for something as simple as a mailing address or for the visitor to download a study about your mission. .  Information Request: Ask for your visitors’ information so you can stay in touch.

Action 44

Action Laptop Mail Causes 44