Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 3) Embedded opt-ins and donation forms in blog and news content. to secure a lead [i.e., capture an email address] through digital advertising. 1) Top bar opt-ins and links. 1) Embedded newsletter opt-in on the Marshall Project blog.

Websites 345

Websites Action Test Newsletter 345

Nonprofit Tech for Good

MARCH 31, 2021

It’s worth noting that in the survey the questions about website communications are only presented to those that have working knowledge in nonprofit website management, thus ensuring that the data is sound to use as benchmarks in your nonprofit’s website communications strategy. 6% use Wix. 5% use Squarespace. 6% use Wix.

Websites 363

Websites Stats Data NGO 363

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Connection Cafe

JULY 21, 2014

Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! Blackbaud Partners with The Content Marketing Institute (CMI). Why do we Need Nonprofit Content Marketing Research? What gives?

Survey 46

Survey Content Benchmark Marketing 46

M+R

AUGUST 23, 2023

By jumping in on evergreen trends, your organization’s content could become part of the ride. Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022.

Team 79

Team Meme Sound Trend 79

Connection Cafe

JULY 24, 2014

Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! Blackbaud Partners with The Content Marketing Institute (CMI). Why do we Need Nonprofit Content Marketing Research? What gives?

Survey 39

Survey Benchmark Content Marketing 39

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Nonprofit Tech for Good

AUGUST 6, 2023

Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. However, simple considerations like providing captions and transcripts for videos, using high contrast colors, and ensuring the readability of text will make content more accessible for people of all abilities.

Practice 243

Practice Fundraising Guide Channel 243

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

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Benchmark Social Media Measure Results 96

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

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Benchmark Digital Trend Report 62

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project 281

Project Open Data NGO 281

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 93

Online Fundraising Benchmark Adwords 93

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. Through Journity we track engagement scores that show exactly how engaged users are with your content.

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Metrics Digital Marketing Retention 320

EveryAction

JULY 12, 2023

This means now you’re probably getting email targeting you with more content and reminders about the item you were looking for. Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information.

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Channel Work Fundraising Movie 224

Care2

JANUARY 21, 2013

These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube. Unfortunately, your organization does not have any real benchmarks to compare it to and that is why it’s important that nonprofits take this video benchmarks survey.

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Benchmark Survey Video Uganda 69

Nonprofit Tech for Good

JULY 5, 2020

High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights.

Video 315

Video Share Social Social Media 315

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Think about how you can A/B test your content and appeals. Track your own data.

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Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

Metrics 97

Metrics Benchmark Facebook Experiment 97

Connection Cafe

JULY 15, 2015

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. Organizations are producing and using more content content than ever to connect with and engage supporters! But what makes for a successful content marketing plan? Why do we Need Nonprofit Content Marketing Research?

Benchmark 20

Benchmark Survey Content Marketing 20

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content. What is Content Marketing? Everyone is searching.

Content 45

Content Storytelling Marketing Chart 45

M+R

JUNE 5, 2023

Search key terms and hashtags and see whose content grabs you. You never know who has anti-vaccine videos buried in their content libraries. Don’t be afraid to go back to the well with creators whose content has performed well. Looking for benchmarks? We’ve got some Benchmarks. QA: make sure they’re value-aligned.

Conservancy 78

Conservancy Influence Mail Headline 78

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Nonprofit Tech for Good

JANUARY 12, 2014

Without a doubt, 2013 was the year of visual content — particularly infographics. With tens of millions of brands now tweeting, posting, and sharing content online on a daily basis, to get your message to stand out from the clutter brands need to communicate more often their key messages in visual format. View Full Infographic.

Social Media 279

Social Media Media Social Fundraising 279

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. 4) Key features and content aren’t accessible. What happens after someone makes a gift?

Websites 253

Websites Nonprofit Guidelines Phone 253

CauseVox

APRIL 6, 2023

We will cover topics such as setting fundraising goals, recruiting and engaging fundraisers, leveraging the power of AI to create a fundraising plan, campaign content and donor communications, and how to set up a campaign. Don’t miss out on this valuable opportunity to learn and grow!

Fundraising 74

Fundraising Benchmark Metrics Nonprofit 74

Bloomerang

AUGUST 29, 2022

Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. Meanwhile, garnering video views, clicks to your website, engagement on a piece of content, or email addresses are far less costly endeavors.

Digital 119

Digital Program Tips Nonprofit 119

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7%

Rate 122

Rate email Open Change 122

The Storytelling Non-profit

JANUARY 24, 2022

Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. With measuring the success of story content against non-story content, we have to have performance benchmarks.

ROI 67

ROI Storytelling Measure Story 67

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Tipping points can include: Acquisition – when people move from interacting with your content to actually joining your association.

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Aggregator Associations Activities Active 169

Media Cause

MARCH 29, 2023

Identifying top organic keywords and content opportunities Does your organization know what is helping your website gain visitors and donations? An SEO audit can share benchmarks and insight into what top keywords and pages are helping drive traffic.

Analysis 52

Analysis Nonprofit Google Search 52

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. In the 1990’s, English made up 80% of web content. Today, 10 languages make up 82% of web content. The number of smartphone users worldwide has reached 2.4 billion by 2020.

Trend 278

Trend Communication United States Online 278

Nimble AMS

FEBRUARY 15, 2024

AI also makes it easy to offer personalized content and suggest upcoming events a member might wish to attend. Look for career resource technology that integrates with your AMS and offers valuable resources like job board software, career insights and data, career coaches and mentors, compensation and career benchmarking, and more.

Associations 148

Associations Missouri Measure Culture 148

sgEngage

JANUARY 16, 2024

P2P fundraisers can do the same; for example, Just Giving from Blackbaud offers a generative AI tool that quickly creates content for individuals’ fundraising pages. Content with a visual element receives up to 94% more views. Use the AI tools in your fundraising platform to tell a more compelling story in your donor communications.

Effective 72

Effective Tips Fundraising Blackbaud 72

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The format and tone of your content should be specific to the channel. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs.

Effective 281

Effective Fundraising Nonprofit Channel 281

AFP Blog

OCTOBER 6, 2014

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum : "Every content marketer needs a plan. This report says that marketers that have a documented strategy are more effective than other content marketers." ''via Blog this'''

Calendar 22

Calendar Template Content Marketing 22

Qgiv

OCTOBER 17, 2023

Generate Emails with AI: Qgiv’s Fundraising Content Assistant uses AI to help nonprofit teams craft peer-to-peer emails in seconds, freeing up time for fundraisers to focus on building meaningful relationships with their donors.

Fundraising 59

Fundraising Press Test Industry 59