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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

In this article we’ll discuss video engagement for social media, what it is and why it’s important. We’ll also look at the types of emotions that drive engagement and how you can leverage them to increase social sharing for your nonprofit’s videos. Which Emotions Increase Social Sharing? The Nonprofit Video Index.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors.

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Idealware’s Nonprofit Social Media Decision Guide, Updated for 2011

Beth's Blog: How Nonprofits Can Use Social Media

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Defining Social Media Goals and Audiences.

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Top Advertising Tips for Nonprofit Organizations

Media Cause

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. Here are our top advertising tips to help your nonprofit supercharge your paid media strategy: 1. These benchmarks can help you plan your budgets for each channel you’re going to run ads on.

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Crafting a Member Newsletter Worth Reading: Tips and Content Ideas

Neon CRM

Channel the audience reading your newsletter—what’s helpful to them? Did you put together an industry-related research report? Share your research methodology and the story behind how the report came to be. Say, for example, your organization launched a giveaway on social media that only members in a certain tier can enter.