sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? 1 in 40 online donors is a recurring monthly donor. Optimize Online Giving.

Online 93

Online Fundraising Benchmark Adwords 93

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. Many nonprofits overlook engagement as a valuable metric. 3) Engagement.

Metrics 321

Metrics Digital Marketing Retention 321

Nonprofit Tech for Good

JULY 5, 2020

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations.

Video 312

Video Share Social Social Media 312

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. For a large portion of the nonprofit sector December is a critical time of year. Download the report now! .

Online 221

Online Fundraising Benchmark Report 221

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Peer-to-Peer Fundraising.

Ideas 98

Ideas Online Fundraising Charity 98

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The allure to both nonprofits and potential donors is obvious. What is not so obvious is what this allure means to nonprofits in terms of bankable dollars.

Offline 219

Offline Donor Online Fundraising 219

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

Tips 52

Tips Organization Channel Benchmark 52

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But they tend to make that second donation online only about half the time.”.

Channel 118

Channel News Mail Blogger 118

NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Donor Movement Across Channels. Download Now! But that simply isn’t true.

Offline 209

Offline Donor Online Giving 209

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Below, a few of our agency’s top experts share their take. Strategy is vital.

Benefit 64

Benefit Marketing Change Time 64

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. .

Benchmark 70

Benchmark Studies Money Raise 70

NTEN

SEPTEMBER 30, 2013

According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise–but only represents a fraction of total giving. Nonprofits have an unprecedented opportunity to reach more donors and increase revenue through online marketing channels, including search, video, and social media.

Marketing 88

Marketing Online Giving YouTube 88

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. The total number of email recipients was up 72%.

Benchmark 55

Benchmark Metrics Report Online 55

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. billion online, handled over 23 million transactions, and sent more than 3.3

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

ASU Lodestar Center

FEBRUARY 10, 2021

posted by Alexandra Oropeza Spring 2020 Alumna, ASU Master of Nonprofit Leadership & Management. According to 2019 research by Meredith Kavanagh , nonprofit leaders believe that some of the top investment priorities for their organizations that year were more advanced technology (e.g. CRM system, online fundraising platform, etc.)

Impact 52

Impact Technology Arizona Channel 52

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. For member-based nonprofits and associations, retaining members is the key to sustaining long-term success.

Strategy 98

Strategy Measure Social Media Metrics 98

Connection Cafe

OCTOBER 16, 2014

Have you downloaded the 2014 Luminate Online Benchmark Report yet? It’s full of online engagement nuggets worth chewing on as you evaluate this year’s performance and plan for the future. Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year.

Benchmark 39

Benchmark Report Online Hype 39

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data.

Hype 52

Hype Research Marketing Benchmark 52

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more.

Software 86

Software Free Tools Adobe 86

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Out of 151 nonprofits, only 24 of them scored 76% or above. Create Killer Landing Pages.

Studies 78

Studies Online Fundraising Nonprofit 78

M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. This includes all online revenue — ads, email, sms, etc. This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels. We’re hungry for data now. .

Fundraising 109

Fundraising Gift Sample Benchmark 109

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Monthly giving is an essential revenue source for nonprofit organizations.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Benchmark 103

Benchmark Social Media Global Project 103

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%. It depends.

email 52

email Rate ROI Social Media 52

Care2

MAY 11, 2023

The results from over 1000 nonprofit organizations across the globe are almost here! The Digital Outlook Report is authored by hjc , based on data and findings from Fundraise Up , Care2, Tatango and over 1,000 charitable and nonprofit organizations. Are you ready to see how your organization compares?

Digital 36

Digital Report Benchmark Retention 36

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Time has shown this not to be the case, even as the overall slice of online giving has inched up.

Benchmark 20

Benchmark Online Report Gift 20

Socialbrite

OCTOBER 6, 2022

Online fundraising has changed markedly in recent years. R ecent years have ushered in a new era of fundraising — and nonprofit fundraising in particular has changed significantly. Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Bloomerang

MAY 31, 2022

You likely understand the general benefits of planning, but why is creating a fundraising plan so important for your nonprofit? A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Online fundraising. and Canada prefer donating online using a credit or debit card.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Total revenue by channel. Conversion rates (e.g.,

Metrics 74

Metrics Digital Strategy Rate 74

Care2

MARCH 14, 2011

One of the key questions I get from nonprofits is, “How much money should we be raising online?&# It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released the Convio Online Marketing Benchmark Index Study.

Raise 75

Raise Money Online Convio 75

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study.

Convio 51

Convio Benchmark Studies Haiti 51

sgEngage

NOVEMBER 24, 2021

It has taken off in recent years thanks in part to the ease of online giving and accessibility of social networks. In fact, in 2021, we saw 13% growth in online crowdfunding globally through JustGiving from Blackbaud. So, what does this boost in online crowdfunding mean for the future? Have multi-channel consistency.

Blackbaud 99

Blackbaud Articulate Gift Global 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns.

Campaign 97

Campaign Online Chapter Model 97

Care2

OCTOBER 18, 2011

The right structure and leadership for your digital/online team will impact your performance online more than any other initiative you will undertake. So how do you know if you have a dysfunctional digital/online team? This world first benchmark report analyzes data from 67 nonprofit leaders who manage digital programs.

Channel 63

Channel Team Digital Structure 63