Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

In an age where million-signature petitions are commonplace, the tried and true strategy of having volunteers send online messages to their members of Congress has greatly diminished in value. How to Use Online Channels to Build Offline Support.

The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. Just 27% of online donations now result from email (according to the latest M+R Benchmark report ). In 2015, nonprofits spent $0.04

Channel Surfing: A News Roundup

NetWits

The data clearly shows that integrated direct marketing is essential for maximizing the long-term value of online-acquired donors. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors.

Which channel is netflix on?

Connection Cafe

The nonprofit industry has some lessons to learn from their mistakes, which is why I take a moment to highlight this today. As a consumer, I was relying on Netflix to fulfill what I saw as their mission - to provide me with programming, regardless of the channel I consumed it on.

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Donor Movement Across Channels.

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5

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The Luminate Online Benchmark Report| How Is the Nonprofit Sector Performing Online?

Connection Cafe

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle. How about your nonprofit, school, or chairity?

[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?

NetWits

YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel? With so many new fundraising channels, how do you figure out how to successfully leverage each to raise money for your organization?

Online Marketing: 10 Things Nonprofits Should Consider

NonProfit Hub

It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. Which channels do your donors prefer? A young professional RSVPs online through your event calendar after a friend shares on Facebook that she is attending.

Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

Why these two channels? Facebook is important because that’s where people are starting many of their online searches now,” notes Wilkerson. Love it or hate it, social media is a critical element of any successful non-profit’s overall marketing strategy.

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

That is 7x’s that of the average nonprofit email! Over the past year, Fission Strategy has been working with the Global Teacher Prize , dubbed as the “Nobel Prize of teaching,” to build their online infrastructure and reach out to teachers and communities around the world.

What Nonprofit CEOs and Trustees Do the Best Job Leading on Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

For the past few years, Social CEOs has recognized nonprofit leaders who are doing a good job on social media. This year’s award nominations for CEOs and Trustees who inspire, encourage and provoke debate is now open and you can nominate a nonprofit leader here.

The Most Important Communication Channels For Your Nonprofit

John Haydon

It seems that most nonprofits have their priorities in order for 2012. According to the 2012 Nonprofit Communications Trends Report , they are putting their website as a top priority, followed by email marketing, then Facebook. Email is where you get most of your online donations.

The End of the Beginning of Online Giving

Connection Cafe

2019 marks 20 years since online giving first began in any significant way. In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. This online versus offline wall is mostly in our own heads.

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Five Online Strategy Tips to Manage Data Across Mulitple Channels

Frogloop

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

Five Online Strategy Tips to Manage Data Across Multiple Channels

Frogloop

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

[New Report] Online Giving Increased by 7.9% in 2016

Connection Cafe

Overall charitable giving increased 1% in 2016 and online giving was up 7.9% The 2016 Charitable Giving Report includes overall giving data from 6,845 nonprofit organizations representing $23 billion in total fundraising from 2016. billion in online fundraising from 2016.

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#GivingTuesday Online Donations Grow 52%

Connection Cafe

The attention around #GivingTuesday 2015 reached record levels and online giving grew 52% compared to 2014. million in online donations on #GivingTuesday 2015 and this surpassed all prior years since the movement began in 2012.

Presentation: Getting Started with Multi-Channel Fundraising

Frogloop

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Online Advocacy Online Fundraising Web 2.0

What’s Really Driving the Increase in Online Giving?

Connection Cafe

If you’re like most nonprofits and charitable organizations you’re seeing growth in online giving. How fast is your online giving growing? giving both show that online giving continues to grow approximately 7% year over year, while overall giving remains relatively flat, growing only 1-3% per year. So what’s driving this increase in online giving ? Online donation pages are much better today than they were even a few years ago. Older donors are online.

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Top 5 Lessons Learned in 2009: Multi-Channel Engagement

Connection Cafe

I’m connected in different ways to numerous nonprofit organizations. And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Two emails from the same nonprofit in one day?

How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. How much effort are your social media channels really worth? Flickr Photo by Yung Tsai.

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. In fact, the dominate giving channel for new donors 64 years old and younger is online.

Online Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about online fundraising strategies. The truth is that marketing, whether online or traditional, is all about putting yourself out there. Promote content across multiple channels.

HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. for Nonprofit Tech 2.0

8 Online Social Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

And this applies to nonprofits in a big way. That’s why when nonprofits encourage the act of social fundraising, they not only empower supporters to share their love of the cause, but they also leverage their vast personal networks to grow in so many ways.

Understanding the Value of Multi-Channel Fundraising

Connection Cafe

Originally posted on the Nonprofit Strategies blog by Andrew Olsen of Gillette Children's Specialty Healthcare. Multi-channel fundraising. Many nonprofits are doing this, and doing it well. Integrating your direct mail and online fundraising programs can yield significant increases in overall revenue. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts.

Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals .

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Nonprofit Marketing Strategy (5 Steps To Reaching Donors Online)

Nonprofits Source

In the first chapter of this guide we showed how having a nonprofit marketing strategy can help grow traffic and brand awareness online. How To Create A Nonprofit Marketing Strategy. You’ve just completed chapter 2 of how to create a digital marketing plan for nonprofits!

Leveraging Online Tools to Help Tell Your Nonprofit’s Story

Byte Technology

Here are some online tools that can help you define, craft and manage your storytelling initiatives. The editing tools are highly intuitive and easy to learn, and the app lets you make hi-res prints or share the infographic online with just a few clicks.

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Online Marketing Strategy Starts With a Map

NetWits

The Digital Roadmap is your organization’s chance to get cartographic, by plotting on paper all the points of your online neighborhood. Of course we’re planning for how these channels intersect. My org rocks at multi-channel campaigning!

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's trusted by some of the largest nonprofits.

Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

And yet, diving in without a strategy for your digital marketing—or a limited strategy that doesn’t fit holistically with your current marketing channels may not reap the rewards you hoped for. When deployed in concert, traditional and digital channels can be extremely effective.

Why Pop-Ups Should Be Part of Your Online Fundraising

Connection Cafe

Does that mean your nonprofit website should avoid them? A few nonprofits I work with tried pop-ups for the first time this December. It gave their online giving an extra boost, supplementing their email and direct mail campaigns. Maximizing Each Channel.

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Five Tips To Be More Influential Across Channels

Frogloop

I discussed this more in depth in my blog post last month that sparked a lot of debate in the nonprofit community “ Is Social Media Making Organizations Lazy? ” And here was my advice to them and every organization that is looking to be more influential across multiple channels.

Multi-Channel Fundraising Raises More Money

Frogloop

Care2 held a terrific webinar on Multi-Channel Fundraising. During the webinar Jocelyn Harmon, Director of Nonprofit Services for Care2 posed the question "is fundraising via multiple channels magic or myth?" Panelists Allison Van Diest of Blackbaud and Karla Capers of Union of Concerned Scientists agreed that integrating multi-channel fundraising raises more money than single donation channels. Online giving in 2010 was more then $20 billion.

The Art of Building Lasting Donor Relationships with One-To-One Marketing

Connection Cafe

This is useful data, but consider all the other information that you are probably already tracking : demographics, volunteering history, event participation, online activism, and more!

Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Make use of every channel you’ve got available.

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Today’s Marketing Buzzwords: Sizzle or Substance?

Connection Cafe

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization?

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. And I see more nonprofits doing this the past few years. Direct Mail Recipients Who Go Online.

Back Channels, Workflow, Data, Twitter, and me

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&# One of the potential uses of Twitter is as a “back channel&# for events and the like.