Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3% year over year.

Mail 52

Mail Donor Strategy Files 52

Bloomerang

AUGUST 16, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. One of the biggest problems nonprofits face is improving their low donor retention rate. When you’re losing 8 out of 10 new donors, donor acquisition becomes an expensive proposition.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

CauseVox

APRIL 6, 2023

With limited resources and staff, it can be challenging for small nonprofits to execute successful fundraising campaigns. We will cover topics such as setting fundraising goals, recruiting and engaging fundraisers, leveraging the power of AI to create a fundraising plan, campaign content and donor communications, and how to set up a campaign.

Fundraising 75

Fundraising Benchmark Metrics Nonprofit 75

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Learning 81

sgEngage

JANUARY 16, 2024

The stakes are always high when you’re launching a fundraising campaign. Nonprofit leaders managing both types of fundraisers need to equip and motivate everybody throughout the campaign. Put together a list of friends, family, co-workers, workout buddies—anyone who might be a potential donor. Hit them up.

Effective 75

Effective Tips Fundraising Blackbaud 75

Classy

JUNE 30, 2021

While Classy’s annual report always seeks to explore the latest in donor behavior and offer insights that help organizations grow and scale , this edition focused on the strategies that not only proved effective but served as a means of strategic safeguarding into the future. . Benchmark Your Fundraising Performance. .

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Understand donors’ giving behaviors. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Donor Database Management Essentials. Increase Donor Retention: Creating an intentional, documented plan outlines next steps to be taken with a donor.

Database 52

Database Track Donor Management 52

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% 1 in 40 online donors is a recurring monthly donor.

Online 96

Online Fundraising Benchmark Adwords 96

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Campaign Tactics.

Facebook 221

Facebook Raise Fundraising Audience 221

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

M+R

JUNE 5, 2023

Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). It grew from there: more campaigns hired him, and his lists grew. The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget. Looking for benchmarks?

Conservancy 80

Conservancy Influence Mail Headline 80

Kindful

OCTOBER 28, 2021

Your goals could be to increase the number of donors acquired, see an improvement in your return on investment, see increased net revenue, or grow your acquisition audience. The key is to look at your data and see which metrics you want to improve. What does success look like for your acquisition campaign? .

Goal 62

Goal Metrics Measure Donor 62

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

CauseVox

APRIL 13, 2022

CauseVox offers users the opportunity to run optimized peer to peer fundraising campaigns with our easy-to-use software. The Structure of a Peer to Peer Fundraising Campaign. The Structure of a Peer to Peer Fundraising Campaign. 419 new donors engaged with the campaign, accounting for 75% of their new donors!

Fundraising 74

Fundraising Benchmark Campaign Raise 74

3rd Sector Labs

JUNE 17, 2014

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

Retention 148

Retention Donor Data Advice 148

Classy

JULY 28, 2021

Support your donors by engaging them through both their desktops and mobile devices. Ensure your website and campaigns are mobile-friendly to capture donations from band new donors. You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors.

Experiment 93

Experiment Donation Ideas Create 93

Nonprofit Tech for Good

APRIL 10, 2022

MoveTheWorldUK captures all three complete with emojis and a campaign hashtag: Next, to add credibility to your Twitter Profile, upgrade your account to a Professional Profile and categorize your profile as a “Non-Governmental & Nonprofit Organization.” Don’t be a photo tag spammer either!

Twitter 349

Twitter Practice Social Media Nonprofit 349

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! For instructions on how to do just that, click here.).

Metrics 55

Metrics Benchmark Rate Newsletter 55

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

NTEN

JANUARY 23, 2012

We learned so much while running that campaign, but we also made lots of mis-steps along the way. One of the things we wished for as we navigated the campaign: benchmarks. We value both transparency and sharing here at NTEN, so we decided we would share all our campaign results with you. Number of unique donors: 196.

NTEN 55

NTEN Campaign Fundraising Benchmark 55

Classy

AUGUST 19, 2021

Still, it is key to attracting and retaining the donors that will help our customers better meet the needs of the communities that they are serving. We will continue to invest in innovation in recurring giving so donors can engender long-term loyalty and ongoing support for causes they care about. Eric Pannese. Recurring Giving.

Product 52

Product Design San Diego Management 52

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. While we don’t recommend deleting emails, we do recommend running 2-3 re-engagement campaigns during the course of a year.

email 52

email Rate ROI Social Media 52

3rd Sector Labs

APRIL 23, 2014

2 – When was the last time your organization cleaned your donor data? And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. DEBBIE: From our experience, industry benchmarking can be tricky.

Data 133

Data Management Rate Benchmark 133

sgEngage

SEPTEMBER 7, 2022

They spend time cultivating and engaging donors. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. On the first visit, the donor should understand that the meeting is for fundraising purposes.

Develop 77

Develop Management Gift Proposal 77

Connection Cafe

SEPTEMBER 6, 2017

Follow these steps to create your campaign: 1. Whether you’re large or small—whether this is your first Giving Tuesday campaign or 6 th —the point is that you must decide on your strategy. Begin by answering these questions: Do you want this to be the kick-off to (or a piece of) your EOY campaign? Campaign updates.

Campaign 48

Campaign Create Giving Org 48

Connection Cafe

OCTOBER 23, 2015

I love exploring the detail of fundraising campaign results. But I also love seeing how my campaigns compare against those of other organizations. All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there.

Benchmark 20

Benchmark Report Online Hints 20

M+R

FEBRUARY 4, 2021

Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. Consider this your yearly reminder that the “average gift” tells you very little about the overall performance of a campaign. . Inboxes keep blowing up! Inboxes keep blowing up!

Fundraising 98

Fundraising Gift Rate email 98

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. So, how can your email campaigns stand out? While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Here are 3 ways: 1.

email 48

email Campaign Test Benchmark 48

Tech Soup

MAY 14, 2009

The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. Helps you measure how your targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits.

Benchmark 43

Benchmark Results Studies DC 43

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept.

Guide 73

Guide Giving Campaign Social Media 73

Care2

SEPTEMBER 30, 2014

Forcing users to go through multiple steps is one of the fastest ways to lose donors. One tactic that has been successful for the nonprofit CARE is to provide their donors with two simple pie charts that illustrate how funds raised are allocated below the credit card donation form. Here are some of the key findings.

Studies 78

Studies Online Fundraising Nonprofit 78

Nonprofit Tech for Good

MAY 25, 2024

Automation tools like HubSpot , Salesforce’s Marketing Cloud and Mailchimp Automation can help you engage with a wide range of contacts, from top-of-the-funnel unaware prospects to current and past donors. The CRM is the single source of truth for the organization, tracking all engagement for each donor.

Marketing 193

Marketing Fundraising Test Nonprofit 193

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. In short, more good emails = more revenue. Use it - or lose it.

email 77

email Fundraising Rate ROI 77

Connection Cafe

SEPTEMBER 23, 2020

Where do we need to innovate to meet our fundraising and campaign goals as resilient nonprofits? Using decades of combined experience in nonprofit advancement, research, analytics, and benchmarking, the team will address insights from past events, as well as how the COVID-19 pandemic is unique. Kelley Jarrett – Blackbaud.

Professional 49

Professional Communication Blackbaud Fundraising 49