Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. Simply put, MarTech is marketing!

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AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. Brands are finding innovative ways to reach their target audiences. What is Event Marketing? Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. .

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Marketing Strategy Guide Sponsor 119

Media Cause

OCTOBER 11, 2023

Nonprofit organizations use social media to raise awareness and gain donors. However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing.

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Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Create Strategy Associations Registration 169

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. It’s important to showcase how what you do relates to what’s top of mind for folks. In part one of this series, I outlined my top six fundraising strategies for 2021: .

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sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. Plus, audience members can flexibly choose when to listen to your podcast, whether that’s during their daily commute or just before bed. Who is our target audience and why would they listen?

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. In this guide, we’ll provide four tips for marketing your animal-related nonprofit. Show impact and results. Build authentic relationships.

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Marketing Tips Influence Nonprofit 52

AccelEvents

OCTOBER 28, 2020

A hybrid event combines a live event with a virtual one by including digital elements and a remote audience. Including a remote audience allows event planners and organizers to minimize in-person attendees in line with local guidelines without sacrificing ticket sales and revenues. . Top Marketing Tips for Your Next Hybrid Event.

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AccelEvents

JANUARY 30, 2022

Events of all shapes and sizes can be used for lead generation, revenue growth, and brand awareness. To run a successful event, you need to market it and draw in potential attendees. How you develop your event marketing plan will depend on your event goal and the type of event you plan to run. . What is an Event Marketing Plan?

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Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way.

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Action Practice Tips Seattle 259

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Therefore, if your small business hasn’t already created a digital marketing strategy , you could be missing out on meaningful engagement.

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Cloud 4 Good

FEBRUARY 15, 2022

We’re continuing our series of exploring just how valuable Marketing Cloud’s automation tools can be. Last time we shared how Marketing Cloud can impact the higher education industry and this time around we’re vetting it for our friends in the nonprofit space! . Awareness: How does someone find out about your organization?

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DipJar

SEPTEMBER 12, 2022

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Targeting the wrong audience.

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Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Media Cause

JANUARY 10, 2023

Asking for donations where supporters receive no tangible products or services in return has likely already made the challenges of marketing apparent. Marketing has only gotten more complex over the years as nonprofits need to consider digital promotional methods such as SEO , social media presence, and targeted online advertisements. .

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Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

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Social Media Guide Media Social 97

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

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Audience Tips Fundraising Social Media 82

AccelEvents

OCTOBER 28, 2020

A hybrid event combines a live event with a virtual one by including digital elements and a remote audience. Including a remote audience allows event planners and organizers to minimize in-person attendees in line with local guidelines without sacrificing ticket sales and revenues. . Top Marketing Tips for Your Next Hybrid Event.

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Classy

JULY 14, 2021

13 Virtual Fundraising Event Takeaways from Four Marketing Professionals. Be Mindful of Your Participants’ Time. Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences.

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Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. There are countless ways you can segment your audience , including last activity date, last donation date, last email clicked date, issues of interest, organization affiliation, and more. .

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Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing.

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sgEngage

SEPTEMBER 11, 2023

Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. Tips for Marketing Your Charity Golf Tournament 1. Your event website becomes the home base for marketing your golf fundraiser. Use an event website.

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Charity Create Sponsor Sample 79

.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? Trust isn’t a challenge that is currently top of mind for association leaders. If you track current events, Sharon advised, you are aware of the erosion of public confidence across a spectrum of institutions. Perhaps it’s content that’s missing the mark. Could the issue be trust?

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NonProfit Hub

AUGUST 19, 2020

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. That, alongside the fact that the increasingly important millennial market is heavily engaged with video marketing, is reason enough for your nonprofit to consider creating more videos. Be Genuine.

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Video Marketing Storyboard Tips 63

NetWits

MARCH 3, 2011

When The Pancreatic Cancer Action Network was brainstorming ideas for their awareness event at an L.A. Kings game, QR codes were top of mind. When the Pancreatic Cancer Action Network designed the flyer for their awareness night, they included two new calls to action: 1) a mobile opt-in via text message and 2) a QR code.

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Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. She has over 20 years of marketing, advertising, and branding experience. What is Digital Marketing?

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Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. To optimize your advertising budget, create a marketing strategy to establish the best time for your organization to use ads. How can your nonprofit create effective Facebook Ads?

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Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” So if your budget is in the hundreds each month, not in the thousands, raising awareness and generating leads may be the best use of your ad dollars. .

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Digital Program Tips Nonprofit 119

Allegiance Group

APRIL 15, 2024

Because this process can be so extensive, it’s best to partner with a team of experienced marketing experts when launching a new direct mail program. Direct mail fundraising, sometimes called direct mail solicitation or direct marketing, is the process of mailing requests for support to existing and prospective donors.

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EveryAction

JANUARY 25, 2023

Jayme Dingle is the author of The Itty Bitty Book of Nonprofit Fundraising: Tips for Board Members from a Development Director who hates asking people for money and the owner and founder of What’s Good, a marketing, fundraising, training, and strategy firm dedicated to helping nonprofits grow and accomplish their goals.

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Media Cause

FEBRUARY 7, 2023

Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot. This digital strategy, which is driven by results, is often referred to as performance marketing. Keep in mind that the best ROI for one organization may differ from another.

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Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Here are the top three:  Increase awareness of your cause. Become a thought leader.

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The Modern Nonprofit

MAY 1, 2024

Cultural events during AAPI Heritage Month serve dual purposes – celebrating the rich diversity of Asian and Pacific Islander cultures while also raising awareness and support for important community causes. The theme should resonate with both the AAPI community and also general audiences. Avoid too much cultural jargon.

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Celebrate Education Fundraising Culture 59

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. The opportunity to grow brand awareness, generate and capture leads, and to convert sales is almost always worth the initial investment. . Access to a MORE targeted audience. Increased analytics.

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ASU Lodestar Center

DECEMBER 5, 2017

Through stories, people can speak out their minds, share wisdom, and pass information to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Know Your Goals.

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