Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. It takes careful strategy and deep knowledge of your donor to get the results you’re looking for. Nothing about your fundraising email should be left to chance.

Results 122

Results email Fundraising Story 122

Care2

MARCH 3, 2023

Nonprofit video stories captivate the hearts and minds of your donors, helping to drive meaningful results that support your cause. However, recent studies have shown that, due to increasingly shorter attention spans, audiences are more likely to engage with shorter, episodic videos, as opposed to one long piece of content.

Video 53

Video Captivate Program Attention 53

Media Cause

JANUARY 18, 2022

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

Audience 52

Audience Facebook Change Test 52

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community. Make eye contact with your audience. Educate and inform your audience.

Social Media 259

Social Media Organization Media Fundraising 259

Kindful

NOVEMBER 22, 2021

At the conclusion of every acquisition campaign , you should do a thorough review of the campaign’s results. The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Are you explaining how your audience can help make that change possible by making a donation? Is it urgent? .

Results 62

Results Action Metrics Rate 62

Double the Donation

AUGUST 21, 2021

So, let’s take a look at three areas where you can improve your peer-to-peer fundraising results: 1. Build targeted recruitment emails – Segment your audiences and tailor messages for each segment for greater impact. For example, create email audiences based on past participation and past team membership.

Results 87

Results Fundraising Software Raise 87

Greater Giving

JUNE 24, 2021

The change required major cuts to their programs, a new focus when working with sponsors, and a drive to make it more inclusive for a broader audience. Organizers came up with new, innovative ideas to engage their audience and motivate giving, even when their guests were tuning in from remote locations. Gratitude Goes a Long Way.

Results 75

Results Tips Fundraising Virtual 75

Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

Audience 66

Audience Research Change Sample 66

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.

YouTube 122

YouTube Tips Script Audio 122

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. This is seen when social posts populate in search results through captions, alt-text, keyword research/implementation, and hashtags.

Search 59

Search Alternative Social Social Media 59

Nonprofit Tech for Good

MARCH 17, 2020

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . And then it will start showing that audience your ads.

Test 325

Test Facebook Charity Profit 325

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. As a result, you’ll need to get comfortable with using hashtags to promote your content. This will give you the best chance of getting your posts in front of your target audience. Many people value things that they can see.

Social Media 332

Social Media Associations Media Social 332

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 301

Storytelling Digital Channel Profile 301

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Video is a medium uniquely suited to do just that.”.

Profit 86

Profit Video Facebook Marketing 86

EveryAction

JUNE 8, 2023

But what sometimes isn’t captured in a breaking moment is that most of these are the result of weeks, months, or years of steady work to create that singular moment. The goal is to move your position forward while engaging your supporter audience. Share the videos with advocates to bring them close to the lawmaking process.

Advocacy 143

Advocacy Local Audience Poll 143

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2017

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. Online versions of assessments for participants that would can calculate individual scores and show aggregate results.

Interaction 81

Interaction Audience Poll Tools 81

Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? In general, posting engaging content on social media will help you broaden your audience, but employing Facebook Ads expands your reach even further by delivering your posts to your supporters’ feeds and showing them to your chosen targeted demographics.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Candid

DECEMBER 14, 2023

Let’s talk about the return on investment with the traditional approach and an alternative way of building out your library of materials that could result in greater benefit. The result was messaging and imagery entirely branded in our voice, which would be disjointed coming from outside our organization.

Demographics 105

Demographics Alternative Library Social Media 105

Nonprofit Tech for Good

OCTOBER 31, 2018

Once you have been accepted, and once YouTube Giving tools are rolled out to all 501c3 nonprofits (expected in the coming weeks), you can set up a Fundraiser to encourage donations when people watch your YouTube videos. YouTube is building on Google findings that online video is the most influential source in driving donations.

Social Media 243

Social Media Money Raise Media 243

Nonprofits Source

AUGUST 12, 2019

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. What Is An Explainer Video?

Video 45

Video Create Donor Los Angeles 45

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America.

Social Media 300

Social Media Hunger Donor Media 300

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers.

Organization 52

Organization Online Influence Metrics 52

Whole Whale

FEBRUARY 9, 2024

Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here! Basically, it’s about ranking higher in the search engine results for keywords related to your site. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

Strategy 98

Strategy Tips Google Search 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. 92% value the investment they have made in video. 92% value the investment they have made in video.

Video 139

Video Communication Strategy Stats 139

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 119

Nonprofit Audience Library Research 119

Candid

JANUARY 24, 2024

2023 analytics and year-over-year (YOY) change PLATFORM FOLLOWERS (December 2023) YOY % CHANGE 2023 AVERAGE MONTHLY ENGAGEMENT* YOY % CHANGE TOTAL VIDEO VIEWS YOY % CHANGE LinkedIn 42,509 +29% 441 +30% N/A N/A Instagram 7,615 +48% 946 +51% 95,979 +289% Facebook 67,701 +0.6% There’s a stable audience, but historically they didn’t engage much.

Social Media 52

Social Media Data Strategy Media 52

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. In this guide, we’ll explore the top secrets your nonprofit can use to access its social media potential and drive more results. Track reliable results. Let’s dive in!

Social Media 52

Social Media Media Build Social 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. These allow you to determine whether the actions you’re taking are actually contributing toward the results you want to see. Segment your audience. Achievable.

Digital 59

Digital Marketing Create Social Media 59

Get Fully Funded

AUGUST 14, 2023

Here are some of the different pieces you’ll need to write: Teasers: A few weeks before your campaign launches, start letting your audience know what’s coming. Here, it’s important to talk about the Who, Why, and What to give your audience context for what’s about to happen. Post the results of what was raised on social media.

Campaign 98

Campaign Online Fundraising Social Media 98

Bloomerang

APRIL 26, 2023

Nonprofits cannot be random with social media content as that will only lead to a very random result. You can thank your supporters weekly with images and videos. Polls, for instance, are an excellent way to know the preference of your audience while engaging them. Your social channels should reflect your mission and values.

Social Media 89

Social Media Content Ideas Media 89

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? This is your road map.

Social Media 98

Social Media Data Strategy Media 98

M+R

JUNE 22, 2023

I won’t even tell you about the hours I have spent watching YouTube videos and coveting a 3-D printer like Gollum with a ring. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience. This enables Google to prioritize these audiences without limiting your ad reach!

Los Angeles 101

Los Angeles Audience Google Channel 101

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. As a designer, I can attest that organizations need real experts to communicate with their audiences. Strategy is vital. And, above all, lead with empathy.

Benefit 64

Benefit Marketing Change Time 64

Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. Note – Photos or a video of your characters are HIGHLY recommended. Don’t forget to ASK!

Storytelling 139

Storytelling Fund Raise Music 139

Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Act one – Set Up.

Storytelling 110

Storytelling Guide Structure Audience 110