Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Here we also share the key components of each phase and best practices for streamlining your efforts. This is where a communications campaign can come in handy. Define the problem.

Communication 98

Communication Campaign Channel Measure 98

CauseVox

JULY 14, 2022

Generally a capital campaign happens in two parts: a silent phase and a public phase. The Silent Phase of Your Capital Campaign. The first portion of your capital campaign is what’s called the Silent Phase or the Quiet Phase. The Public Phase of Your Capital Campaign. Let’s take a look at each one.

Campaign 77

Campaign Phase Gift Pledge 77

Cloud 4 Good

MARCH 29, 2022

Following two successful phases of a Salesforce Marketing Cloud implementation, TFA again engaged Cloud for Good to implement Interaction Studio into the organization’s marketing stack. You May Also Enjoy: Success Story: Creating Equity In Education With Teach For America + Salesforce Marketing Cloud. Increasing Marketing Efficiency.

America 91

America Teach Interaction Marketing 91

Classy

JULY 9, 2021

They typically have four phases of implementation: Planning: includes setting a budget, gathering volunteers, setting your goals, and researching prospective donors. Quiet phase: includes securing major donors to raise 50 to 70% of your fundraising goal. Read Next: The 4 Phases of a Modern Capital Campaign. Tell a Great Story

Trend 59

Trend Campaign Tips Phase 59

The Storytelling Non-profit

SEPTEMBER 14, 2021

But year-end fundraising campaigns that exceed their goals happen because there is a compelling story behind them. ” For some portion of your donor audience, those reasons will be enough to prompt a gift. My basic definition of story is that it’s a series of facts told with emotions and details.

Fundraising 80

Fundraising Storytelling Profit Phase 80

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. They speak to supporters with authenticity and display your story in a way that easily grabs the viewer’s heart. Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We

Video 98

Video Giving Fundraising Script 98

sgEngage

AUGUST 23, 2023

Tell your organization’s story. Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. This lets you know which pages visitors are interested in and which page elements are engaging the most audience members. Prioritize accessibility.

Websites 76

Websites Organization Tips Map 76

Forum One

APRIL 8, 2021

Start by understanding your audiences and tailoring content and outreach to their needs. Getting started with personalization can be broken down into three phases: Crawl, Walk, Run. Walk: Collect data and determine what it is telling you about your audiences. Strengthen your brand story. Personalize your content.

Impact 77

Impact Channel Audience Content 77

CauseVox

AUGUST 11, 2022

You can always adjust it after your silent phase , and there’s no shame in that. Typically about one year of that time is spent focused exclusively on major donors (this is called the silent phase). Focus on their impact and show that impact through stories. Don’t be afraid to set an ambitious goal! Making the Ask.

Campaign 68

Campaign Build Pledge Phase 68

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

Technique 325

Technique Design Websites Brain 325

Forum One

APRIL 6, 2021

Even when an organization works hard to create a consistent brand, a brand by itself doesn’t guarantee that you will be able to reach your audience and share why your work should matter to them. Your brand narrative is a set of tools that staff and key stakeholders can use to tell your brand story beyond visuals.

Reflection 47

Reflection Audience Story Phase 47

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they? Where are they?

Audience 177

Audience Advocacy Channel Mind 177

Connection Cafe

FEBRUARY 24, 2014

Entire civilizations have been built off of, held together by and divided by stories. ” Stories have the power to bring together and to push apart –to distinguish and to extinguish. Stories are also integral parts to any nonprofit organizations and particularly when it comes to fundraising. The pictures told a story.

Story 51

Story Captivate Sudan Phase 51

The Modern Nonprofit

JULY 25, 2023

But as the holiday decorations come down and the New Year begins, nonprofits often face a quieter phase, stretching from January to August. Whether it’s through newsletters, webinars, or social media posts, this approach keeps your audience informed and engaged with your cause.

Strategy 52

Strategy Fundraising Calendar Nonprofit 52

EveryAction

MAY 4, 2016

For many nonprofits, social media is an excellent way to give audiences a taste of their campaigns and, hopefully, leave them hungry for more. You might be wondering: why isn't the main course all of the inspiring photos, incredible stories, and data-driven impact numbers that I'm putting front-and-center in my campaign? Email series.

Campaign 106

Campaign Digital Nonprofit Social Media 106

Cloud 4 Good

AUGUST 4, 2022

The fluidity and nimbleness of UMass Amherst’s communication strategy effectively reflect the evolving preferences of its audience and the ability to swiftly respond to those changes. . Success Story: Spectrum Child & Family Services: Building Brighter Futures with Salesforce. Cross-Campus Connection. Written by Blake Becker.

Massachusetts 90

Massachusetts University Communication Marketing 90

Qgiv

SEPTEMBER 9, 2021

Since 2005, NPCF has funded four Phase 1 Clinical Trials. The events delight audiences and give children battling cancer the experience of a lifetime on the runway while raising critical funds and awareness for pediatric cancer research. Their model worked. Get Involved.

Cancer 52

Cancer National Foundation Childhood 52

sgEngage

MARCH 22, 2022

Segment your audience . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet. They believe direct mail is better at telling a touching story and conveying facts than digital methods. Tip #2: Segment your audience . Personalize all appeals .

Retention 94

Retention Communication Donor Strategy 94

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Forum One

AUGUST 24, 2022

We tell stories to make sense of the world around us. Stories are based on commonly held beliefs about people, institutions, and society. It is important to review content on blogs, videos, and other collateral materials to see what narratives are being used and if any need to be phased out. The Importance of Narratives.

Change 46

Change Strategy Attitude Policy 46

Whole Whale

JULY 18, 2022

Don’t include unnecessary information or try to tell your entire story in one email. You can also include a personal story or message in your email to make it more relatable (just make sure it’s relevant to your cause!). You can use A/B testing to test which types of images your audience engages with more.

email 64

email Time Fundraising Images 64

Greater Giving

FEBRUARY 22, 2022

The nonprofit fundraising calendar tends to go through phases of ups and downs. Enhanced user experience ensures that your website is open and inviting for all members of your audience. To facilitate this journey, ensure your site is optimized for telling your organization’s story. A conversion-optimized donation page.

Websites 97

Websites Donation Images Mobile 97

Qgiv

AUGUST 29, 2023

Add in more personal touches and stories specific to your organization after the AI creates your base template. Fundraising social media posts Social media platforms have different audiences and different limitations on what you can post. Explain how [Donation Impacts Cause].” Explain the benefits of [Specific Project].”

Sample 52

Sample Template Social Media Nonprofit 52

Greater Giving

JANUARY 28, 2022

In the pandemic era, paper bidding is phasing out. Some nonprofits have seen huge success incorporating audience reactions or contest submissions on the stream. Don’t ask donors to read your entire story—just what matters now, and why this donation is critical to the mission. Mobile bidding and online auctions.

Technology 98

Technology Fundraising Stream Registration 98

Whole Whale

NOVEMBER 10, 2021

As a reader of this, you’re probably in a decision phase around how to build out your nonprofit’s mobile strategy towards impact. You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app.

Mobile 96

Mobile Build Benchmark Rate 96

sgEngage

APRIL 6, 2022

Understand your audience. To communicate well, it’s important to understand the typical person in your target audience (their interests, demographic information, etc.). It’s also important to understand the groups of individuals in your audience so that you can develop targeted messages that will inspire and motivate them.

email 72

email Communication Create Fundraising 72

Media Cause

JUNE 10, 2021

Their creators are constantly looking for ways to improve their online applications to better serve their target audience. The powerhouse social media platform is expanding even more, and in this new phase, they are gearing up to rival Clubhouse. In the social media world, platforms are always changing. Account Strategist .

Audio 75

Audio Social Media Platform Media 75

Achieve

MARCH 31, 2021

Give yourself plenty of time to plan and host them during your campaign’s public phase. Wealth markers will point you in the right direction when looking for prospects who can make a large donation to your capital campaign, but they don’t tell the whole story. for spreading the word about your campaign during its public phase.

Campaign 98

Campaign Phase Studies Consultant 98

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area.

Guide 108

Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

What should be measured are shifts in awareness, comprehension, attitude and behavior related to donations, purchase, branding, reputation, public policy, employee engagement, and other shifts in audience beliefs or behaviors related to SMART objectives. .

Measure 115

Measure Social Media Media Metrics 115

NonProfit Hub

FEBRUARY 6, 2018

For years, our audience fell in the 45-54 age group. Now, as we learned, our audience is younger than it’s ever been, and we’ve been adapting. Another trend that I think will outlive the “trend” phase is personal storytelling as a marketing tactic. The data showed that 49 percent of our readers are ages 18-34.

Industry 53

Industry Time Phase Trend 53

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. News outlets ran stories on the doc and its exposé. The latter being the real factor in SeaWorld later redesigning then phasing out their orca shows. To understand the latest findings on a facet of nature, humanity or culture. To keep up. But millions of people didn’t.

Audience 156

Audience Impact Captivate Industry 156

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. News outlets ran stories on the doc and its exposé. The latter being the real factor in SeaWorld later redesigning then phasing out their orca shows. To understand the latest findings on a facet of nature, humanity or culture. To keep up. But millions of people didn’t.

Audience 156

Audience Impact Captivate Industry 156

Forum One

AUGUST 10, 2021

Digital transformation or modernization for government agencies is about using new technologies to effectively change an agency’s ability to engage audiences and achieve its mission. I’ve heard lots of stories about digital transformation or modernization efforts failing. What are some common reasons they fail?

Government 88

Government Digital System Fund 88

Classy

APRIL 19, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Tell the story of your campaign and how each gift can get you closer to your goal. Use language that makes each donor feel special .

Template 66

Template email Campaign Fundraising 66

VQ Strategies

JULY 22, 2021

We know of one museum that is part of a larger institution and must abide by the larger organization’s plans, phasing opening by program and building in order to ensure the safety of the public and the staff. How have volunteers enabled you to reach new audiences? Address new needs?

Denver 98

Denver Volunteer Delaware Virtual 98

Everyaction

FEBRUARY 12, 2018

We love a good origin story. We're a very small organization with five full-time staff trying to harness this incredible energy and follow up and engage with our audience. We've been able to use it to easily connect with our entire audience. It allows us to stay on top of each phase of the proposal we’re working on.

Accessibility 69

Accessibility Project Advocacy Grant 69