M+R
MARCH 19, 2021
It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Find the Hidden Markets that will expand your donor universe. Sometimes, nonprofits build out a set of personas and plan journeys for them. Want to know more?
NTEN
JUNE 13, 2012
Thanks to a scholarship from NTEN, I was given the opportunity to fly to Sydney to attend the ConnectingUp! It's important to understand your audience's personas and not try to appeal to too many demographics at once. Thank you once again to NTEN for providing me with this incredible professional development opportunity.
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NTEN
NOVEMBER 10, 2011
One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? Identifying New Audiences. How to do that?
NTEN
AUGUST 5, 2014
Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. To learn this, test as much as you can in order to get to know your audience well and understand what resonates with them.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 29, 2016
The session not only included training tips, but modeled them during the session so that the audience interacted and practiced skills directly. We began the session by polling the audience on training experiences. This post was originally published on the NTEN Blog. The session slide deck is also available on Slideshare.net.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 11, 2014
I came across a brain scan by Dr. Chuck Hillman from University of Illinois Neurocognitive Kinesiology Laboratory. I’m doing a panel at the NTEN Nonprofit Technology Conference in March called “ Learn You Will ” with colleagues John Kenyon, Andrea Barry, and Cindy Leonard.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 22, 2010
Who is the target audience? What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? Is mobile the best way to reach your target audience? What is your objective? How will you measure success?
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