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New Techniques for Donor Profiling and Audience Modeling

NonProfit PRO

Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors. We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with.

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How to convert a Meta/Facebook profile into a Page

Whole Whale

At this point in the digital age, we all know how to make a Facebook profile (heck, you’ve probably been on Facebook for so long, you don’t even remember making your profile anymore). If you’re a nonprofit with some awesome social impact goals, then you probably do have the need for a Facebook Page. your nonprofit).

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

Before reading further, be clear, none of this will really work if your executive employees refuse to be public and let others support in the sheer volume of work necessary for creating active profiles. Whole Whale Content Calendar to organize out a year in themes Read this before starting a nonprofit podcast. Social Media Tools.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Start With the Right Profile Type. Instagram offers two account types — business and personal profiles.

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7 Tips For Building Nonprofit Supporter Profiles

TechImpact

Donors, volunteers, partners, and sponsors are considered the “life blood” of nonprofit organizations and foundations. Therefore each individual relationship, interaction, and correspondence with these supporters is vital to a nonprofit’s overall sustainability. Collect profile information with technology resources.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.