M+R

MARCH 19, 2021

Have you ever seen this kind of “donor profile”? This kind of profile is the result of a line of thinking based on figuring out (or just plain assuming) what a “typical” donor on your file looks like. Sometimes, nonprofits build out a set of personas and plan journeys for them. Read time: 1 minute. Or relied on one yourself?

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Media Cause

AUGUST 31, 2021

Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. If you are looking to increase your reach and engagement with a new or existing audience, consider the following: . It’s Not One-Size-Fits-All.

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DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Other opportunities will come as your nonprofit becomes well-established online.

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Nonprofit Tech for Good

SEPTEMBER 20, 2010

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. for Nonprofit Tech 2.0

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Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. What are nonprofit explainer videos? Get to know your audience. Picture yourself in a donor’s shoes.

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Media Cause

OCTOBER 17, 2022

billion visits per month ( blog.hootsuite ), and AdEspresso reports that 200 million people visit an Instagram business profile everyday, with 66% of those visits coming from users that do not yet follow them. While keeping this top of mind, you should ensure you give your audience what they want and need. SEO best practices .

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Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Donor Profiles and Records .

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Media Cause

FEBRUARY 27, 2024

For nonprofits in the U.S. Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Remember, as you navigate the news cycle and other big issues, they shouldn’t take away from the importance of your work as a nonprofit.

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Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Practical Implementation Does Social SEO matter for your Nonprofit? Does Social SEO matter for your Nonprofit?

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Byte Technology

JANUARY 5, 2016

Having a profound and clear presence in the virtual world is one of the best ways to ensure your message and mission are being communicated to the widest audience possible and that the message is translating into time, talent and dollars for your group. Why these two channels?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

So, in other words, research respondents opt-in to integrating their answers with their social media profiles. The methodology and report provide some great insights about how to think about social media behaviors of our audience. Do you have an understanding of the nuances of your audience social media usage?

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Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. What is a good social media strategy for nonprofits?

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Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Nonprofits usually report retention as a percentage. Let’s get started!

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Media Cause

NOVEMBER 7, 2022

Amplifying Your Nonprofit’s Brand Across Channel. You’re getting ready to publicly announce a new program your nonprofit is offering. But, will your various audiences have the same experience and customer journey across platforms and channels? .

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Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). If you aren’t attending NTC, don’t worry!

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Nonprofits Source

JUNE 29, 2023

Silent auctions are popular nonprofit fundraising events for several reasons. Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. To get a full understanding of your audience, try segmenting them based on shared characteristics. Social media.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

For the past few years, Social CEOs has recognized nonprofit leaders who are doing a good job on social media. This year’s award nominations for CEOs and Trustees who inspire, encourage and provoke debate is now open and you can nominate a nonprofit leader here. No longer can they hide behind the organization’s faceless logo.

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Whole Whale

MARCH 30, 2023

This is a great question to play with for creating a unique prompt for creating draft personas for your nonprofit. We know you are probably impatient so let’s just right to the fun stuff, enter the name and general mission of your nonprofit, followed by the general audience that you’d like a profile for in this AI tool. ×

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Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. How to Create a Nonprofit Social Media Strategy. What do you see on their profiles that you like?

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Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

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Qgiv

MARCH 25, 2024

Crank up your nonprofit fundraising with a benefit concert! More recently, the One Love Manchester concert in June 2017 brought many high-profile acts—including Ariana Grande, Niall Horan, Coldplay, and Miley Cyrus—to raise money for the victims and families impacted by the Manchester Arena Bombing that occurred two weeks earlier.

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Bloomerang

MAY 31, 2022

You likely understand the general benefits of planning, but why is creating a fundraising plan so important for your nonprofit? Although every nonprofit is unique, there are several factors that every fundraising strategy should include to be successful. With that, let’s get started. Why you should create a fundraising strategy.

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DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. By recognizing and learning from the marketing mistakes that hold nonprofits back , you’ll have everything you need to drive success. . It’s about strategically planning how you’re going to get your nonprofit in front of the people who will best connect with your mission. . Neglecting site design.

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Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Here are the top digital platforms & channels for new donor acquisition.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers. There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. nonprofits. 3) Create strategic Facebook Ads.

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DNL OmniMedia

JULY 14, 2021

Your nonprofit needs to collect donations, message donors, host events, manage volunteers, and much, more more. Juggling all of these tasks is where nonprofit database software comes in. Before investing in a nonprofit database, take a moment to understand why and how it can benefit your nonprofit.

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Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

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ASU Lodestar Center

JUNE 1, 2022

posted by Nathan Bezzant Fall 2021 Alumnus, ASU Master of Nonprofit Leadership and Management. The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. Illustration by Yuxin Qin.

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Nonprofit Tech for Good

JUNE 14, 2010

While some nonprofits have been early adopters of Twitter Apps, the vast majority are not. Once your nonprofit has mastered the intricacies of Tweeting, ReTweeting, Mentioning, and Lists, it’s time to move your Twitter campaigns up a notch. channel/BigCatRescue. They may not even know the tools exist. Bit.ly : Bit.ly

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EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Creating change is not a “one-size-fits-all” effort—there’s room for many voices. Pride is forever.

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Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

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Channel Data Strategy Tips 63

Greater Giving

FEBRUARY 25, 2021

It’s impossible to overstate the importance of creating a meaningful message when a nonprofit wants to engage with their donors. With the captivating visuals and persuasive copy that come from the work of a nonprofit, these messages are naturally compelling and have the potential to motivate donors to act. The Brand Story.

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Whole Whale

JULY 17, 2020

Venmo is one of many mobile payment services that allow users to link their bank accounts of debit cards and send money to friends, family, and now, nonprofits. Is Venmo the next PayPal for nonprofits? Let’s cut straight to the chase: At the moment, Venmo doesn’t have a formal nonprofit program. How to get donors to use Venmo.

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Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

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