Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2015

Is your web site mobile friendly? My colleague Amy Gahran, a mobile expert, has an analysis here. For years, I have been monitoring my mobile traffic numbers, asking myself that dreaded question – is it time to include mobile in my next site upgrade. Click to Test Your Web Site Now. My blog passed the test!

Mobile 50

Mobile Test Advice Nonprofit 50

M+R

JANUARY 11, 2022

Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts? Kinda like…2021. Hello, SEARCH! Who gave more and who gave less?

Fundraising 108

Fundraising Gift Sample Benchmark 108

Whole Whale

FEBRUARY 2, 2023

Target Audience : Who are you trying to reach? Will it be mobile and tablet friendly? Hint: It should be mobile- and tablet-friendly.) Purpose Overview: Purpose and objectives with summary statement of what you’re looking to do. Organization background and mission: You have a mission and vision statement , right?

Guide 59

Guide Proposal PDF Hints 59

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. The Internet, especially the mobile web, encourages rapid, distracted sampling of small bits of information from many sources.

Audience 58

Audience Video Camera Library 58

Get Fully Funded

DECEMBER 12, 2022

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. If you write to your audience, using phrases like as you all know and I hope everyone understands , it makes the reader feel like one among many. Want more samples? That’s average. ). So frustrating!

email 126

email Fundraising Sound Sample 126

Tech Soup

FEBRUARY 21, 2013

As smartphones and tablets grow in popularity, mobile optimization is something libraries and nonprofits should pay close attention to in the coming year. Responsive web design (also known as mobile optimization) refers to designing a site to provide an optimal viewing experience across a wide range of devices. Why Mobile?

Library 71

Library Mobile Design Web 71

NetWits

SEPTEMBER 5, 2012

Audience Analysis. There are a few steps to successful audience-centric design: Identify Your Audience: Understand all of the groups your serve and find out what makes them tick. Create Personas and outline tasks: Create a sample person that represents each audience group you serve. You know your audience.

Design 247

Design Web Guide Slides 247

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Mobile is the Needle, Social is the Thread: How Information Today is Woven Into Our Lives. “ Mobile is the Needle, Social the Thread ” is the name of a presentation from Pew Internet data that illustrates the rapid growth of mobile connectivity and social networking in the U.S., Her blog is Contentious.com.

Mobile 99

Mobile Conference Resource Social 99

The NonProfit Times

MAY 23, 2024

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. This can vary, but the point is it should be easy to find especially for those who interact with email on their phones and mobile devices. “If

Test 52

Test email Spam United States 52

The Modern Nonprofit

MAY 1, 2024

But how do you ensure your events not only honor this rich heritage but also captivate and mobilize your community towards meaningful action? Overall, cultural events for AAPI Heritage Month allow celebration of shared heritage while mobilizing support for ongoing efforts to promote equity and justice. Avoid too much cultural jargon.

Celebrate 59

Celebrate Education Fundraising Culture 59

Bloomerang

MAY 19, 2021

Is it easy for you to send your message to target audiences based on shared data i.e. they live in a certain zip code, they are an active donor, they are a first-time donor, they are a monthly donor, they haven’t given in the last 12 months, they just joined your list a year ago, they didn’t open your email campaign etc.? Segmentation.

email 125

email Business Guide Fundraising 125

NetWits

JANUARY 25, 2012

You have to target each audience with a tailored message – one that speaks to them. Just like email appeals , crafting unique messages for different audiences is the best way to connect, inform and motivate participants. In fact, by sending targeted communications to its different audiences , the Susan G. Superstar fundraisers.

Raise 226

Raise Money Fundraising Contest 226

Forum One

JUNE 10, 2021

Consider segmenting visitors by: Devices: Group web visitors into desktop, mobile, and tablet users. Let’s say you found that: Mobile donations are on average $30 less than desktop donations. If the average mobile gift increased by $30, would you meet your revenue goal in six months? What percentage of visitors made a donation?

Personal 49

Personal Online Giving Oregon 49

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 5) Acknowledge.

Raise 208

Raise Relationship Tips Fundraising 208

Nonprofit Tech for Good

FEBRUARY 12, 2021

Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices. You should also consider the differences between your audiences on each channel (even though there will inevitably be some overlap).

Effective 278

Effective Fundraising Nonprofit Channel 278

Kindful

JUNE 3, 2021

Ask them: Who is your target audience? The Council of Nonprofits boasts a treasure trove of free sample gift acceptance policies. Luckily, his marketing director and I talked him into a much more tasteful visual (a mobile, believe it or not!). What can your nonprofit give them that they can’t buy elsewhere? What motivates them?

Support 91

Support Sponsor Gift Benefit 91

CauseVox

OCTOBER 21, 2021

Specific: Have a set number or level you want to reach, such as dollars raised, volunteers mobilized, etc. Download this Sample Year-End Fundraising Goals Spreadsheet: You’ll see this fundraising goal sheet is broken up into 2 parts: A donor thank-you campaign from 11/2-11/13 and a fundraising campaign from 11/14-12/31.

Campaign 80

Campaign Fundraising Calendar Template 80

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more.

Content 120

Content Marketing Free Fundraising 120

Bloomerang

JANUARY 22, 2024

Look into: Your primary audience. Who will make up your main audience of donors, volunteers, corporate partners, foundations, and other supporters that will help keep your nonprofit operating? Explore Bloomerang’s sample job descriptions for positions like major gift officer and development director. Hold interviews.

Nonprofit 83

Nonprofit Files Policy Software 83

CauseVox

JULY 18, 2023

Sample fundraising calendar Be sure to update your quarterly and monthly totals for the year, comparing them to your original goals. Sample SMART fundraising goals Reflect on Your Focus Areas Begin by asking yourself some key questions related to your goals and focus areas. Are you on track to meet your goals?

Develop 77

Develop Fundraising Pledge Track 77

M+R

FEBRUARY 4, 2021

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. Your phone is blowing up with texts because, well, they work.

Fundraising 98

Fundraising Gift Rate email 98

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

Guide 108

Guide Fundraising Nonprofit Template 108

Get Fully Funded

APRIL 23, 2023

If you’re not sure what to say, here’s a list of sample phrases you can use to thank donors. For example, if your nonprofit operates a mobile medical clinic, you could show the line of people waiting for the clinic to open and then a glance of a person receiving services. Supporters like you make our mobile clinic possible.”

Gift 119

Gift Donor Language Video 119

Care2

OCTOBER 27, 2014

This is one of the key concepts that I discuss in my book Social Change Anytime Everywhere , co-written with Amy Sample Ward of NTEN. Motivating your target audiences to take action through targeted engagement. Last week, Ann Marie van den Hurk at Kentucky.com interviewed me about the Ice Bucket Challenge.

Campaign 74

Campaign Sample Challenge Trend 74

ASU Lodestar Center

APRIL 15, 2020

With 75 percent of the population on social media every day , nonprofits have an ever growing audience of vast ages to solicit their missions. Instant results : With the ability to instantly reach their audience, nonprofits can share stories in real time, view statistics in real time and edit communications in real time.

Digital 52

Digital Technology Giving Arizona 52

Neon CRM

DECEMBER 14, 2023

These are but a sample of the decisions that nonprofits need to make when entering into a budgetary process. Marketing Manager Charity Auctions INCREASE IMPACT Shift to the ClickBid integration for a mobile only auction, reallocating funds from live auctioneers to digital engagement advertising.

Analysis 52

Analysis Project Donor Retention 52

Tech Soup

SEPTEMBER 7, 2012

Audience Analysis. Read Andrew's blog post , which explains more about the importance of analyzing your audience. There are a few steps to successful audience-centric design: Identify your audience: Understand all of the groups you serve and find out what makes them tick. You know your audience.

Design 55

Design Web Strategy Slides 55

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Here’s how I think about content strategy, and how I framed it to my network: “I’m looking to develop a strategy across channels (web, mobile, across social media platforms), across audiences, building better engagement and community through content, linking it back to organizational goals, measuring success, etc. Copyblogger.

Content 112

Content Network Strategy Slideshare 112

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative?

Online 71

Online Tips Calendar Test 71

Get Fully Funded

MARCH 14, 2022

When you think about your site map, think about your audience. Write some sample content for your website and request feedback from someone who is a great writer as well as friends and family members who don’t know anything about your organization. Make sure your site is 100% mobile friendly. Work on your voice.

Profit 124

Profit Websites Build Work 124

Beneblog: Technology Meets Society

DECEMBER 10, 2011

Here’s a sample of our accomplishments: Martus , our secure, open-source information management software for human rights defenders continued to empower many human rights groups worldwide to secure thousands of stories of human rights violations and to use this information strategically to advance their causes.

International 150

International Guatemala Colombia Analysis 150

Amy Sample Ward

MARCH 14, 2010

View more presentations from Amy Sample Ward. Ushahidi : most recently, Ushahidi adpated it’s platform for use in Haiti and Chili to let the crowd both in Haiti/Chili and outside share information and data in real time via mobiles or a web browser. (We’ll put up more notes after the session, too!).

Community 207

Community Case Study Haiti Social Media 207

Neon CRM

AUGUST 10, 2023

The 2022 summit featured a tutorial on Reels directly from Meta employees, a session on building an audience on TikTok, and a series of “flash sessions:” 6-minute talks on everything from cryptocurrency to social media accessibility.

Conference 98

Conference NTC Virtual Registration 98

Tech Soup

NOVEMBER 1, 2011

You may not have heard about Lara Stockman's "25 Days to Make a Difference" blog, or how, after profiling different nonprofits, random acts of kindness, and community-driven efforts she mobilized an audience of 25,000 readers after just a few weeks. Representative Samples? So what, you may ask?

Causes 47

Causes Data Work San Francisco 47

Amy Sample Ward

SEPTEMBER 16, 2010

." Internet Founder Tim Berners-Lee Details 4 Concerns About Future of Mobile Web (Nokia World 2010) – "This morning at Nokia World 2010 in London, Sir Tim Berners-Lee, widely known as the inventor of the Web, addressed the audience in a keynote speech where he spoke about the future of mobile technology, including both the positive impacts (..)

Web 131

Web Bookmarking Social Media Delicious 131

Connection Cafe

AUGUST 16, 2017

Be responsive… mobile responsive. The worldwide mobile revolution is changing philanthropy. For your p2p campaigns to be successful, your campaign web pages and emails must be mobile responsive. That means they need to look good and be easy to navigate on a wide range of browsers and mobile devices. Build camaraderie.

Practice 33

Practice Fundraising Sponsor Registration 33

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing. Here’s the method. Define the problem from your stakeholder’s point of view.

Test 114

Test Impact Experiment San Francisco 114