Remove Audience Remove Industry Remove Platform Remove Strategy
article thumbnail

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value. We’re even sabotaging our own.

Strategy 221
article thumbnail

Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. This involves identifying different audience segments and understanding any overlaps.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” Take Hardy’s advice.

YouTube 221
article thumbnail

4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Text messages are another valuable tool you should add to your outbound communications strategy! There’s a lot to learn from them about text marketing.

Lesson 294
article thumbnail

How to Use Data to Drive Your Content Strategy

Association Analytics

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform. Use data to help build your content strategy.

Taxonomy 169
article thumbnail

10 Top Virtual Events from the Tech Industry

AccelEvents

One of the best ways to showcase new tech designs and products is through an industry event. However, with the COVID-19 pandemic and major event shutdowns across the globe, industries have been forced to get creative. Ever since virtual events first became possible, the tech industry has been all over this space.

article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Our own platform,orgWorx connects you to seasoned association professionals. Study across industries.

Trend 221