Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. Some in the audience are impatient. Perhaps not the right word.

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ROI Social Media Metrics Conference 78

sgEngage

APRIL 26, 2023

With many universities, major league sports, and countless other organizations focused on this industry, there are many opportunities to find partners to create something new. These enhancements can also help you reach a larger audience. I hope this trend continues in our industry.

Platform 73

Platform Charity Trend Badge 73

Forum One

JUNE 9, 2023

Today, the industry has matured into a sophisticated and competitive field. The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters.

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Award Colorado Washington Wisconsin 70

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Attend similar events in your industry to see what resonates well and what can be improved upon.

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Virtual Professional Marketing Fundraising 105

sgEngage

SEPTEMBER 5, 2023

In this Luminary session, Blackbaud’s Heather LeVan leads a conversation with industry experts and customers about how to have an active and productive voice in change management, especially around the software your organization uses. Improving Business Process with Process Maps : Is it really an improvement if you can’t measure the impact?

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Blackbaud Chart Denver Nonprofit 82

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Become a thought leader in the industry. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Whole Whale

SEPTEMBER 8, 2023

You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. And they would concentrate their spending to air these infomercials during high-viewership primetime slots when maximum numbers of their target audience are watching. Lean into what works.

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Lesson Fundraising Digital Test 59

Bloomerang

AUGUST 29, 2023

Customize your dashboard to show the fundraising metrics most important to your nonprofit’s mission and campaign success. Pull reports with the most important metrics for your nonprofit’s success. Choose the options that will best engage your particular audience. Interactive dashboard. Customized reports. Livestreaming tools.

Platform 62

Platform Donation Online Fundraising 62

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Map the website visitor journey.

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Audience Websites Build Tips 64

DNL OmniMedia

MAY 7, 2024

Do: Understand your audience Tailor your data visualizations to meet your audience’s specific needs and preferences so that the insights resonate with them. Use surveys, interviews, audience data, and other research methods to learn more about your target audience and their data visualization needs and expectations.

Data 52

Data Organization Chart Benchmark 52

Forum One

JANUARY 26, 2024

Forum One works hand-in-hand with major civic and social organizations to ensure that their online content is effective and reaches target audiences. By strategically incorporating keywords, websites align with user queries, attracting the right audience and improving overall online presence.

International 89

International Strategy Search Structure 89

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. Individual tasks.

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Org Raise Tools Help 81

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2006

Healthcare and video game industry don't usually talk to one another. To map the baseline on core topics, with six editors. Federal funders are looking at the metrics. Are the metrics the traditonal metrics one might use in public health? Speak the language of your audience. Opportunity to start a dialogue.

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Game Fund Change Metrics 50

Greater Giving

JANUARY 17, 2024

Awareness campaigns serve as powerful tools to amplify impact and reach a wider audience. Defining a Nonprofit Awareness Campaigns An awareness campaign is a strategic initiative undertaken by nonprofits to elevate visibility and understanding of their cause among the target audience.

Awareness 40

Awareness Digital Campaign Strategy 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

The SXSW Interactive Festival (scheduled March 13-17, 2009 in Austin, Texas) is a mega huge social media industry event. The audience will have ample opportunity to ask questions and respond. I will do an overview connecting the idea of metrics to poetry. How do I measure thee, let me count the ways, etc). With snacks!

Comment 50

Comment Open Source Social Media Drupal 50

DNL OmniMedia

AUGUST 25, 2021

Map out the basic arc of your story. Before you get lost in the details of your nonprofit’s story, map out its basic arc. So for example, let’s say you’re mapping the arc for a story featuring a volunteer. In your arc, you mapped out the general flow of your nonprofit’s story. Introduce a compelling character.

Storytelling 98

Storytelling Digital Marketing Guide 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

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Metrics Social Media Media ROI 56

Bloomerang

SEPTEMBER 3, 2021

In this guide, we’ll cover what donor segmentation is and strategies your organization can use to reach your target audience and engage them with your mission. To send messages like this to the appropriate audience, you need to know which of your supporters live in specific geographic areas. What is donor segmentation? .

Donor 114

Donor Guide Tips Retention 114

Bloomerang

OCTOBER 2, 2021

So make that map and keep it updated so when a new product comes into your environment, somebody. Third thing, back to your technology inventory, mapping your universe of all the stuff you’ve got. Here are the metrics. ” They need extra help or some extra loving or something like that. . It’s kind of like.

Technology 102

Technology Video Nonprofit System 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2009

Audience Our primary audience was more of a profile than a group. It's an environment that attracts some of the most connected people in a wide variety of industries, creating a unique opportunity for ideas to take root in wider audiences. Metrics for Success - Primary: # of people signing the pledge.

Causes 52

Causes Marketing Interview Pledge 52

Museum 2.0

JULY 14, 2008

The NAS publishes one such report every business day, and apparently these reports are seen as a gold standard of objective, well-researched content on a range of industries and issues. Of course, that audience is a long way from seeing such a report. The problem is that my current audience is vocal and my future audience is silent.

Library 20

Library Museum Reflection Alternative 20