EveryAction

JUNE 21, 2023

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Many allies and would-be advocates want to help but might not have all of the tools or knowledge to fully do so.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

Facebook 245

Facebook Fundraising ROI Virginia 245

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Yes and no. Using best practices and tips based on research can help you improve. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process.

Audience 107

Audience Social Media Content Media 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What prep did you do? What was hard?

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

Measure 97

Measure Policy Social Media Green 97

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. In order to help focus their online communications, I recommend every nonprofit have an editorial calendar. What is it?

Calendar 106

Calendar Measure Strategy Digital 106

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

Twitter 112

Twitter Community Profit Organization 112

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. Picking A Social Media Measurement Pilot.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Qgiv

JULY 27, 2021

Julia Campbell has been helping nonprofits make the most of their social media presences for years. Julia: My framework that I use with my clients is 80/20: 80% of your posts should be informative, educational, inspirational, helpful, valuable, shedding light on your programs, storytelling, etc. Also you can ask your audience!

Social Media 138

Social Media Media Tips Social 138

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Here are a few tips to keep in mind to help your content remain top-of-stream. Trying out different types of content will help you see what posts work best. Tactic 1: Audit your content.

Facebook 131

Facebook Measure Change Images 131

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. Create custom audience segments. Piece of cake.

Analytics 223

Analytics Statistics Google Demographics 223

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Give in-kind support to the organization in a way that actually helps. Facebook , Reddit , LinkedIn , and Twitter have great options. Be Informed.

Fundraising 353

Fundraising Mail Law Donation 353

Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. They can also help make strategic goals more attainable and objective. Surveys can be a great tool for this.

Guide 52

Guide Business Support Metrics 52

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

NonProfit Hub

FEBRUARY 4, 2021

Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. The more carefully you create a plan, the more likely it will help to achieve your goals. If you expect some organizations to share your mission and help you achieve your goals, get in touch with them on LinkedIn. .

Marketing 88

Marketing Create Nonprofit Platform 88

Whole Whale

SEPTEMBER 22, 2020

The added benefit is that the pledge helps align the person’s identity with your cause, increasing the chance of a later donation. The USO is a master at the strategy of sending a message to the troops that also helps them build a massive list of email subscribers. Paid: Twitter ads. Sending messages of support. Online quizzes.

Ideas 98

Ideas Donor Work Online 98

OneCause

JUNE 15, 2023

Wouldn’t it be nice to have a little help? Yep, your fundraisers’ social networks are here to help at year-end! During the end-of-year giving season, P2P campaigns can really help your cause increase participation and drive engagement. What channels are you using to connect with your audience? Well, look no further.

Campaign 52

Campaign Giving Fundraising Social Network 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences.

Influence 115

Influence Social Media Marketing Strategy 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Measure program success, not just analytics. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Sprout Social.

Social Media 119

Social Media Channel Difference Media 119

Nonprofits Source

JUNE 5, 2023

Thanks to the widespread popularity of social media, it has become easier for nonprofits to get in front of individuals who are willing and eager to help. Measure Facebook traffic and engagement. Help supporters recognize their direct impact by updating them on how they helped your nonprofit further its purpose.

Facebook 59

Facebook Build Community Strategy 59

CauseVox

FEBRUARY 4, 2022

It’s no secret that the most effective fundraising strategies begin with understanding your target audience. However, Generation Z is still an audience to be explored. Pay attention to readability – The Flesch reading ease score measures how easy to read your text is. Who is Generation Z?

Donor 92

Donor Social Media Pledge Mobile 92

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Exhibitions team.

Social Media 95

Social Media Analytics Tools Media 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2015

If you use the hashtag #SaveMarinsCoho on Facebook, Twitter or Instagram with your photo , they will add your image to the album. Their target audience includes fly anglers and nature lovers, typically men and women between the ages of 20-65. Twitter: https://twitter.com/nfswildfish.

Social Media 50

Social Media Meme Media Contest 50

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

TechImpact

NOVEMBER 12, 2014

Are they just empty buzzwords, or actual tools that can help your nonprofit raise money online? You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage. Smile Train consistently shows the dramatic impact of its work via Twitter.

Social Media 238

Social Media Story Money Raise 238

Tech Soup

OCTOBER 12, 2017

million followers on Twitter, more followers than the celebrity Kathy Griffin. Social media is playing a significant role in helping libraries stay relevant in our ever-growing digital society. Twitter is the next most popular platform, and then Instagram. Libraries are using social platforms now more than ever before.

Library 80

Library Social Media Media Social 80

Nonprofits Source

JUNE 22, 2017

It also works proactively, helping to identify areas in your marketing that need a makeover. Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience.

Digital 111

Digital Marketing Guide Chapter 111

Volunteer Hub

SEPTEMBER 24, 2021

Below you will find a few strategies to help your organization kick-off fundraising and volunteer registration on GivingTuesday. Your campaign needs to be well-thought-out, positioned to drive results, and measurable in order to be successful. Engage with your audience. Fundraising Strategies on GivingTuesday. Final Thoughts.

Volunteer 97

Volunteer Tips Donor Social Media 97

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. Picking the best visual representations of your nonprofit will help you flesh out your profile and show what your nonprofit stands for. Help your network update their profiles. Reaching out beyond your current audience isn’t always easy.

Linkedin 52

Linkedin Social Media Practice Media 52

Saleforce Nonprofit

APRIL 21, 2021

This enables you to curate organic, moderated conversations across a variety of topics to an audience of your choosing. . It’s like participating in a panel about a topic that you are deeply interested in with experts and engaged audiences from around the world — and you don’t even have to change out of your sweatpants.

Community 106

Community Build Texas Audio 106

AccelEvents

AUGUST 14, 2020

While nothing could prepare the event industry for the changes caused by the COVID-19 pandemic, there are plenty of things that can be done to help prepare for life after the virus. . Because hosting a hybrid event essentially means managing two audiences simultaneously, pulling it off takes some careful consideration. .

Virtual 90

Virtual Camera Facilitation Registration 90

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

Virtual 95

Virtual Marketing Guide Stream 95