Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Let me give you an example. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Example: utm_source=facebook. Medium (utm_medium).

Donor 278

Donor Track Facebook Campaign 278

Nonprofit Tech for Good

MARCH 4, 2023

2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. Then do some research on each social media platform to see where your different audiences are engaging. For example, maybe you’re utilizing the text-to-give feature.

Social Media 328

Social Media Media Social Sponsor 328

Neon CRM

NOVEMBER 16, 2023

Here’s an example. This input can help you measure the success and impact of your programming more objectively. Think about what would best speak to your audience. These are adjectives and verbs that describe your nonprofit’s work and its impact, align with your nonprofit’s brand, and best speak to your audience.

Examples 95

Examples Language Iowa Nonprofit 95

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. For example, a medical association might set up their membership journey like so: medical students, residents, fellows in training, early career, mid-career, and senior-level or experts.

Analytics 169

Analytics Associations Model Metrics 169

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Understand Your Audience. Let’s start at the end – Imagine that it’s the day or week after your big event.

Tips 325

Tips Fundraising Management Cancer 325

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Association Analytics

APRIL 4, 2022

For example, you may have wanted to ask questions like: “What if we hosted our event for free?”. But don’t forget there could be value in creating goodwill and thought leadership with free services that you can’t always measure. They may want to deliver content to this audience and be happy to pay for the right to do so.

Hosting 321

Hosting Virtual Analytics Associations 321

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. This is where a communications campaign can come in handy. Define the problem.

Communication 88

Communication Campaign Channel Measure 88

Nonprofit Tech for Good

MAY 4, 2022

Are any of these measurable? What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization? Objective comments take into account the audience point of view and desired outcomes.

Tools 275

Tools Effective Evaluation Nonprofit 275

Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Measure how successful your story is. Engagement.

Storytelling 113

Storytelling Help Measure Audience 113

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. For example, some people might regularly use forums to meet with others online. This will give you the best chance of getting your posts in front of your target audience. 7) Measure your social media engagement.

Social Media 333

Social Media Associations Media Social 333

Bloomerang

APRIL 17, 2024

For example, a clothing store puts out a new line of clothing; they want to know how that line is performing. If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Some organizations utilize Key Performance Indicators (KPIs) to measure their goals.

Data 104

Data Metrics Measure Goal 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. Then work backwards to identify what motivates your audience to get to the next run on the ladder. How do you measure engagement? That’s the secret! … Read More

Measure 98

Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

Instagram has a couple of marketing benefits. It’s a great branding tool because it can engage audiences, creative instimacy, and appeals to the emotions. Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. How To Convert Instagram Audience To Supporters (2014). Free Report: Simply Measured.

Examples 135

Examples Practice Tips Tutorial 135

Nonprofit Tech for Good

JULY 31, 2020

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Let’s check out what to consider when measuring your results. As BoardSource points out, even measuring your ROI is more than just money in vs. money out. This Year Vs. Last Year.

Goal 303

Goal Fundraising Pledge ROI 303

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

Story 104

Story Guide Support Analysis 104

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Here are two experiments we’ve shared as examples.

Social Media 95

Social Media Data Strategy Media 95

EveryAction

JUNE 21, 2023

For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive. Depending on the organization’s size and locality, there may be specific local issues or pieces of legislation that are most important for them to make supporters aware of.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

Facebook 229

Facebook Fundraising ROI Metrics 229

Nonprofit Tech for Good

DECEMBER 13, 2021

It can also be used to measure progress and keep the planning team focused. It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Here’s an example of how to structure your scoping document outline: About the Organization. Target audiences.

Websites 304

Websites Analytics Project Proposal 304

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 79

Audio Podcast Content Phase 79

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Mission-Driven Product Examples Products can be websites, but not all websites are products.

Product 86

Product Develop Impact Case Study 86

Association Analytics

FEBRUARY 14, 2022

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. For example, instead of asking, “Do you want an Enterprise Data Warehouse?”

Analytics 169

Analytics Language Associations Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. netnon I want one thing for this audience. “Look across rows versus columns, for example.”

Measure 98

Measure Data Facilitation Teen 98

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Practice 235

Practice Fundraising Guide Channel 235

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. Measure and track your success. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). For example: I want you to act as an average college student in the Midwest. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. Copyediting.

Social Media 79

Social Media Images Video Media 79

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Take for example their coverage on food that is devoured by a devoted flock of foodies.

Measure 97

Measure Policy Social Media Green 97

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

SEPTEMBER 17, 2022

The answer is in understanding your goal and audience, and then matching your pitch to the prospect. The reason we start this process with a goal is that you’ll have no way to measure the efficacy of your efforts without one. . However, these are just examples—group or segment your list in a way that makes sense for your nonprofit. .

Donor 284

Donor Effective Fundraising Map 284

Pamela Grow

JUNE 6, 2024

eCardWidget’s guide to charity eCards provides examples of the different occasions nonprofits can send eCards to supporters to show they’re valued: After a donation. Rather than addressing your entire audience, these videos are specifically for the supporter who receives them via email , text, or social media message.

Support 100

Support Gift Video Social Media 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2013

Next week, I headed to Seattle for a couple of days of events around my book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine. Keeping nonprofit audiences engaged during training can improve your outcomes. Energizers are activities designed to awaken a sleeping audience or activate a jaded one.

Training 103

Training Train Audience Activities 103

Museum 2.0

JUNE 25, 2019

Today, OF/BY/FOR ALL is introducing a new free resource - a guide to creating and implementing demographic audience surveys that are accurate, respectful, and useful. That’s why we decided, as part of our first year of work with OF/BY/FOR ALL, to demystify audience surveying with The Who’s Coming toolkit. What gets measured gets done.

Audience 38

Audience Survey Free Demographics 38