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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization?

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. You know your audience best.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For me, it’s Oatly. Why Do Donor Personas Matter?

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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

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Building Blocks of Effective Creative: Relevance

M+R

Over the next few weeks, we’ll be discussing the core elements of effective creative and how to incorporate them into your direct response creative. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. Source: World Wildlife Fund. Source: Girls Inc.

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3 Strategies to create an effective nonprofit homepage

Candid

This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. While it’s important to captivate your audience as soon as they land on your homepage, you also don’t want to inundate them with too much information or on-page elements. Be mobile-friendly.

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