article thumbnail

3 Rules to Create Awesome Content that Gets More Engagement

Association TV

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. Of course, posting a boring read with a jargon headline at 2 a.m. for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep?

Content 294
article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

With platforms and products multiplying across the internet, education is one area where that fierce competition is on full display. Jennifer Michael, Chief Operating Officer at the American Board of Medical Specialties described how to create learning experiences that are variegated, tailored to the audience, and transformational.

Culture 221
article thumbnail

Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

Action 259
article thumbnail

3 Rules to Create Awesome Content that Gets More Engagement

Association TV

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. Of course, posting a boring read with a jargon headline at 2 a.m. for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep?

Content 156
article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. By having a broad audience, you give Facebook scope to run these tests. And then you can run long term campaigns without exhausting the audience.

Test 325
article thumbnail

7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. You will want to be sure you have a typeface that works nicely as a headline and another for body text. Abby Guido is a design expert at DonorPerfect and an educator at Temple University.