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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. What is the business impact of losing a handful of Product A purchases this year vs. losing a handful of Product B purchases?

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

When asked how fundraisers were feeling about 2024 planning in the recent webinar, Five Fundraising Trends to Watch for in 2024 , “overwhelmed,” “excited,” “hopeful,” and “tired already” were common responses. This group is known for vetting an organization by looking into their impact reports and online presence.

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Get ready for GivingTuesday with a cohesive digital campaign 

Candid

This is the biggest day for donors to research nonprofits they want to support, whether to simply check legitimacy or to dive deeper into mission and impact. Focus on programs that have the most impact for communities you serve and summarize this in a succinct way. Showcase your impact. Level up with demographic information.

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. As you tailor each one, you’ll need to consider how any changes will impact the other. Be clear on: Your target audience. What are their interests and demographics? Where does your target audience spend their time online?

Advocacy 130
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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

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The 990: From Compliance to Communication 

sgEngage

Johnson Center provides insights into the impacts this scale of data is making, and the challenges it is creating. Demographics data—what do grant recipient and grant descriptions reveal about who benefits from the foundation’s grants? Check out our webinar, What Story Does Your 990-PF Tell About Your Foundation ?

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4 Tips to Help You Fully Leverage your Marketing Automation Tool

Forum One

Most organizations are using them to increase the effectiveness of their marketing workflow and provide better overall experiences for their audiences. Some capabilities to consider are website tracking, event and webinar management, campaign management and data management. Picking the right tool. Don’t stop optimizing.

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