AccelEvents

JUNE 16, 2021

As more and more brands are turning to events for digital marketing, event marketers need to find ways to improve the event experience, via an event platform. However, it’s far easier to run an event with an all-in-one event platform as it keeps everything organized for managing an event in one place. The same goes for accounting.

Platform 52

Platform Avatar Virtual Registration 52

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here.

Online 241

Online Hunger Metrics Drupal 241

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. But have you ever considered the benefits a dedicated website could bring to your nonprofit?

Online 98

Online Nonprofit Websites Social Media 98

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

Awareness 70

Awareness Campaign Business Collaboration 70

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

Channel 52

Channel Business Marketing Effective 52

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. Some of your supporters may not engage with digital platforms like social media or email regularly. A well-designed, professionally executed direct mail conveys professionalism and legitimacy.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofits Source

OCTOBER 25, 2023

Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. You can also create audience personas to help you plan future communications. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. The Facebook Ads platform gets more powerful all the time and your organisation is missing a trick if you don’t have some ability to use and understand it. . And then it will start showing that audience your ads.

Test 325

Test Facebook Charity Profit 325

Achieve

DECEMBER 11, 2017

Facebook remains the most popular social media platform. billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. Lots of eyeballs.

Audience 52

Audience Facebook Awareness Charity 52

Qgiv

JUNE 6, 2023

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. Facebook allows you to target specific demographics for a minimum of one dollar a day. How do you target the right audience for Facebook Ads for nonprofits?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Bloomerang

JUNE 26, 2023

How to sell merchandise with ease through dropshipping Through the art of dropshipping, an organization can design and create products for individuals to purchase without having to stock and sell the products themselves. There are many options for creating an online store, such as using a platform like Shopify, Etsy, or WooCommerce.

Create 73

Create Guide Online United States 73

AccelEvents

SEPTEMBER 1, 2021

You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought. . For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs.

Marketing 105

Marketing Virtual Sponsor Social Media 105

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

Media Cause

JANUARY 10, 2023

Assess your audience. Create attention-grabbing designs. As you read through these tips, remember that the best marketing strategy for your nonprofit will depend on your cause, products, and audience. With that in mind, let’s start by exploring how to assess that audience. . Assess your audience.

Product 52

Product Marketing Nonprofit Audience 52

.orgSource

JANUARY 9, 2023

The matrix is a diagram that helps the board outline its current characteristics, pinpoints gaps in demographics or talent, and identifies what skills are needed in the future. Enlist your marketing department to craft audience-specific messaging for maximum impact. Don’t limit announcements to your website or a newsletter.

Mentoring 221

Mentoring Director Associations Professional 221

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. Access to a MORE targeted audience. Virtual event organizers and planners design their event content and marketing strategy with very specific audiences in mind. Why You Should Sponsor a Virtual Event.

Sponsor 98

Sponsor Virtual Audience Demographics 98

AccelEvents

JULY 7, 2021

With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. An intuitive CRM platform and virtual event software will be critical to your success. . Consider a mixture of event marketing that taps into your direct target audience but a range of user intents.

Marketing 97

Marketing Virtual Awareness Platform 97

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Create social media posts based on your existing platforms.

Game 52

Game Marketing Change Tips 52

sgEngage

AUGUST 23, 2023

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Follow these steps to map user journeys: Create audience personas.

Websites 76

Websites Organization Tips Map 76

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Here at Twenti, we specialise in helping SMEs optimise their online presence, bringing everything from website design to social media expertise together in one place. To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter.

Social Media 52

Social Media Marketing Media Social 52

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Once you have your goals, you can work backward to design an appropriate and feasible timeline. Use a volunteer management tool and event platform to make sure your supporters are all pointed in the right direction and making progress.

Advocacy 130

Advocacy Campaign Tips Storytelling 130

Media Cause

JUNE 28, 2021

Here are some best practices our media team uses when creating a new campaign, starting with goals and platforms all the way to tactical tips for executing your campaign. Selecting Ad Platforms for Nonprofits. Channel selection comes down to a few things: your goals , your audience and your budget. Is my targeting right?

Practice 59

Practice Audio Nonprofit Search 59

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Here are the top digital platforms & channels for new donor acquisition.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

AUGUST 29, 2022

Display and contextual advertising: image or video ads that serve on websites across the internet, designed to target specific people or types of websites. While some nonprofits successfully use digital ads solely for direct fundraising, these golden exceptions tend to be organizations that can run urgent, designated campaigns repeatedly.

Digital 119

Digital Program Tips Nonprofit 119

Nonprofit Tech for Good

APRIL 2, 2023

With the progress of AI in prospect research, you can now access tools that provide valuable insights into your prospects, including wealth indicators and demographic data that would otherwise be difficult to obtain. 4) Prospect Research Tools The days of endlessly scouring the internet for information on potential donors are long gone.

Tools 361

Tools Fundraising Analytics Analysis 361

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Immersive technologies are a way to get your audience involved in the event experience.

Virtual 98

Virtual Experiment Create Poll 98

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Event marketing should not be confused with event management , which is the designing, implementing, and promoting of an event.

Marketing 119

Marketing Strategy Guide Sponsor 119

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. The level of supporter engagement with each of your marketing platforms. The characteristics of your donor base.

Giving 119

Giving Retention Metrics Demographics 119

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Here at Twenti, we specialise in helping SMEs optimise their online presence, bringing everything from website design to social media expertise together in one place. To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter.

Social Media 52

Social Media Marketing Media Social 52

Nonprofit Tech for Good

DECEMBER 6, 2019

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic.

Practice 246

Practice Tips Fundraising Sponsor 246

AccelEvents

FEBRUARY 5, 2021

They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not enough content and your target audience will not see the value in what you are doing and will either not register at all, or disappear partway through the event. Not Prioritizing Audience Engagement. Too Much Content.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

Nonprofits Source

MARCH 27, 2023

Using a software platform built just for golf makes it simple to promote your tournament, especially when it includes a custom event registration website. Prioritize the platforms where you have the strongest presence and can reach your target audience. Segment your audience to target your invitations. Reduce load speeds.

Charity 78

Charity Marketing Online Tips 78

Classy

MAY 12, 2021

Social media drove 51% of donation traffic to the Classy platform in 2020. . New social media platforms like TikTok and Clubhouse became conversation starters overnight in 2020. A wide variety of social platform options is great to reach more people. It also makes it more challenging than ever to target specific audiences.

Social Media 99

Social Media Template Marketing Create 99

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. There are many things that we need to account for when planning a redesign.

Websites 61

Websites Change Management Digital Government 61

sgEngage

APRIL 18, 2022

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly and without hassle. Consider your audience’s demographics and group audience members based on shared characteristics. Prioritize accessibility. Prioritize accessibility.

Websites 74

Websites Organization Tips Map 74

Nonprofit Tech for Good

AUGUST 29, 2019

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . Instagram, like the other social media platforms, rewards a consistent posting schedule. Design your ad. . Here are 6 ways. .

Money 279

Money Raise Donation Ideas 279