Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 295

Digital Strategy Guide Create 295

TechImpact

MAY 1, 2014

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Additionally, engagement means something different to every person who’s looking to grab a piece of the pie. Enlisting help.

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Audience Content Marketing Social Media 132

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy.

Social Media 326

Social Media Media Social Influence 326

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

Social Media 241

Social Media Organization Media Fundraising 241

Forum One

JULY 6, 2021

Website personalization relies on data to optimize the content on a website to cater to a particular visitor. Optimizing your content with personalization allows for audiences to interact with the most applicable content for them, thus creating a better, more engaging user experience.

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Personal Drupal Open Source Application 87

Candid

APRIL 13, 2023

In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization?

Storytelling 102

Storytelling Audience Tips Captivate 102

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. Search Engine Optimization.

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Action Practice Tips Seattle 253

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 100

Personal Test Demographics Analytics 100

Bloomerang

MAY 30, 2023

Most nonprofits use a combination of in-person events, physical outreach, and some form of digital presence to attract and build relationships with supporters. What problems are you facing that we can help you solve? What content would you be interested in subscribing to?

Content 96

Content Donor eBook Digital 96

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. .

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Content Marketing Strategy Fundraising 130

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

.orgSource

MARCH 4, 2024

At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value. The Cirque audience sits under a striped big top. The goal was to create shorter assessments of specific content that could be administered over time.

Strategy 221

Strategy Marketing Detroit Associations 221

Nonprofit Tech for Good

JULY 2, 2020

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively.

Fundraising 327

Fundraising San Diego Influence Profile 327

Association Analytics

APRIL 4, 2022

Most of the associations we have spoken with are returning to in-person meetings and conferences in 2022. The data that you gathered from these events is a valuable asset to help inform your decision. Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization.

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Hosting Virtual Analytics Associations 321

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives.

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Avatar Audience Communication Create 87

Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Here are a few best practices that can help you as you get started with your member newsletter and your communication strategy as a whole. Channel the audience reading your newsletter—what’s helpful to them?

Newsletter 52

Newsletter Content Ideas Tips 52

CauseVox

JUNE 15, 2023

Whether you’re running a marathon to raise money for mental health or you are a nonprofit considering hosting a peer-to-peer birthday fundraiser , building an effective personal fundraising page is the first step towards creating positive change in the world. What is Peer-To-Peer Fundraising?

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Personal Build Effective Fundraising 72

The Storytelling Non-profit

JUNE 1, 2022

When done well, your newsletter can even help your organization raise money. But for any of that to happen, you must have content to put into your newsletter. Content is the backbone of your newsletter and it’s in your organization’s best interest to select great content. 10 ENGAGING NON-PROFIT NEWSLETTER IDEAS 1.

Newsletter 86

Newsletter Profit Content Ideas 86

Neon CRM

MAY 26, 2023

When you build your strategies around community, personalization, adaptability, and automation, you can create a campaign that resonates with your constituents. In three simple, frequently updated stats it tells every visitor what it’s doing, who it’s helping, and where it’s helping right now.

Campaign 95

Campaign Marketing Ideas Help 95

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Start discussing what metrics will help you make overarching decisions.

Analytics 169

Analytics Associations Model Metrics 169

Forum One

JULY 8, 2021

People are unique individuals, so it’s important that your email personalization matches their uniqueness. Email personalization helps ensure your emails stand out as relevant and worth engaging with. Develop audience personas and segmentation. According to Oberlo , 293.6 billion in 2022.

Personal 53

Personal email Tips Audience 53

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

APRIL 20, 2020

With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Phase 2: Content, Cost & Creation.

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Raise Fund Phase Audience 327

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

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Content Strategy Create Calendar 59

Greater Giving

FEBRUARY 10, 2022

The two-prong approach gave those who were eager to socialize again the chance to attend the in-person gala, and everyone else could tune in from home—with both groups watching the same live auction and bidding on the same items, which kept everything fair. Prioritizing the Live Gala Experience Brought in Big Bucks.

Audience 98

Audience Stream Virtual Seattle 98

Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. As more people become accustomed to consuming content online, events require thoughtful design to keep them fresh and viable. The purely online event had also drawn supporters from outside their typical gala’s 250-person guest list.

Audience 52

Audience Virtual Benefit Sponsor 52

Forum One

APRIL 13, 2021

To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. Enter content strategist as digital curator. The items that museums, archives, and libraries collect reflect the human spirit.

Library 72

Library Museum Content Digital 72

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. With more eyes on your message, more people will be persuaded to take action and help support your mission.

Lesson 294

Lesson Marketing Amazon Adopt 294

Bloomerang

NOVEMBER 16, 2021

If that’s how you’re approaching the content you’re sharing on social media or in your newsletters, this blog post is for you. . Keep reading for three content creation tips to use when you’re short on time, as well as a few examples I’ve brainstormed just for you. . Tip 1: Batch your content. . Create a content calendar.

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Content Tips Time Calendar 104

Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. While keeping this top of mind, you should ensure you give your audience what they want and need. Writing strong content and copy can affect your readers, social, and search. . With over 5.6

Content 52

Content Channel Search Case Study 52

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted. Below you’ll find guidance on how to use —and not use—these tools.

Content 40

Content Practice Search Research 40

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

Audience 82

Audience Tips Fundraising Social Media 82

Bloomerang

DECEMBER 6, 2021

Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. Stories help embed a message into context and, often, entertainment. The audience needs to hear the message but wants to consume the peanut butter, so to speak. .

Storytelling 109

Storytelling Develop Strategy Help 109

Forum One

MAY 12, 2021

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement.

Open Source 72

Open Source Personal Websites Open 72

Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

Storytelling 103

Storytelling Skills Develop Help 103

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Test Audience Research Interview 84

Nonprofit Tech for Good

DECEMBER 13, 2021

Perhaps making sure your co-workers do their part in helping make the project a success is also critical. You’ll also be well-prepared to have in-depth discussions with prospective vendors and can make better decisions about which of them will be the right one to help you execute your organization’s web redesign project.

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Websites Analytics Project Proposal 304