Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

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Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

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Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

SEPTEMBER 20, 2010

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. and Justin.tv

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Broadcast Channel Stream Myspace 222

EveryAction

JUNE 21, 2023

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts. .” Pride is forever.

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Advocacy Generation Strategy Awareness 199

Bloomerang

MAY 30, 2023

Most nonprofits use a combination of in-person events, physical outreach, and some form of digital presence to attract and build relationships with supporters. Here is where digital advertising campaigns come into play. But growing and engaging your donor base isn’t an effortless process.

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Content Donor eBook Relationship 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. Tammi Marcoullier, Lead Strategist at the GSA’s Center for Excellence in Digital Government Engagement & Outreach. By Sacha Evans. Government.

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Social Media Channel Difference Media 119

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.

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Facebook Raise Fundraising Audience 221

Neon CRM

JUNE 23, 2023

Since its inception in 2012, GivingTuesday has relied on digital channels to build a global community. Use your social media channels to connect with donors who are actively engaged in supporting nonprofits that day. Don’t let the age of your audience deter you from launching a GivingTuesday campaign!

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Statistics Fundraising United States Global 98

Pamela Grow

AUGUST 2, 2023

And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. Direct mail and digital work side by side to ensure your best campaign. Professor Robert Cialdini notes that “Pre-suasion is a method of priming an audience to receive your message more openly.”

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Free Fundraising Mail Nonprofit 88

Saleforce Nonprofit

FEBRUARY 11, 2022

This isn’t a surprise — the world was becoming more digital prior to the pandemic — but the shifts we’ve all made in the past two years have really accelerated digital adoption for the impact sector. Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world.

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Online Tips Fundraising Nonprofit 103

NonProfit Hub

MARCH 12, 2019

A newsletter popup is one of the first things your audience should see when visiting your website. You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. You should also be promoting your newsletter on all possible channels.

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Newsletter Digital Captivate Headline 66

Saleforce Nonprofit

APRIL 6, 2022

Through CRM platforms , data provided a means to channel donor generosity, drive journeys, and manage the influx of donations to empower scale and growth of nonprofit income. The pandemic changed how nonprofits fundraised from various income streams and channels they deployed. Evolution or Revolution?

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Change Marketing Fundraising Stream 75

CauseVox

JUNE 22, 2021

You may have heard that we’re getting ready to run our 4th annual Digital Fundraising Summit, but maybe you’re wondering if it’s got the information you want, or you’re uncertain about what to expect. You’re joining 6000+ pros attending the DSF4 on July 21-22 to learn the skills you need to grow digital fundraising all year long.

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Digital Fundraising Social Media Grant 52

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. A new wave of digital marketing is coming through, and adaptation is important for your nonprofit to stay relevant. That’s Social SEO at work.

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Search Alternative Social Social Media 59

Forum One

JUNE 29, 2021

At this point in time, nearly all mission-driven organizations produce a digital version of their annual report. This annual report combines a digital interactive experience with a hard-copy report. This is an example of a digital-only approach to report on complex datasets that are then updated year-over-year. Girls Who Code.

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Report Online PDF Nonprofit 65

Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Here are a few key takeaways: Direct mail still brings in the most money.

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Channel Change Fundraising Mail 28

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

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Beginner Digital Marketing Guide 91

Tech Soup

SEPTEMBER 12, 2017

In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving. It's available for download on the Storymakers 2017 page.

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Storytelling Campaign Digital Tips 66

Nimble AMS

DECEMBER 5, 2022

You can strategize with your volunteer ambassadors to have them oversee specific community subgroups or member channels. Discover more tips when you download our free whitepaper: Manage your volunteer program to accelerate your association’s mission and goals! Download now.

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Associations Volunteer Mentoring Industry 133

AccelEvents

JUNE 23, 2020

And as event technology advances and people become more and more familiar with a digital format, the benefits of a virtual trade show become abundantly clear. A virtual trade show is a virtual event run in a digital environment and hosted through a virtual platform. Be offered to a larger audience than an in-person trade show.

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Virtual Guide Registration Sponsor 84

sgEngage

JULY 18, 2023

Before you download the app and create your account, keep in mind: At this stage, you cannot delete your Threads account without deleting your Instagram account , so you’ll want to come in with a clear plan on how you’ll use this new platform in your social media strategy.

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Hype Fundraising Social Media Platform 71

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Know your audience. The City Health Dashboard team regularly considers more than ten primary and secondary audiences.

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Story Data Storytelling Lesson 66

Classy

MAY 25, 2021

Download the Nonprofit’s Donation Page Checklist. To learn more useful tips on how to customize your donation page and highlight your organization’s mission, download our Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns today. . Deliver Your Form on Multiple Channels.

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Donation Tips Rate Mobile 67

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

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Guide Virtual Registration Platform 93

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences.

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Action Report Practice Fundraising 74

AccelEvents

DECEMBER 10, 2020

Qualtrics WorkDifferent Digital Event Series. Key Takeaway: While Qualtrics had been hosting weekly virtual event strategy webinars, this shift to a digital event series showed the industry how it should be done. They kept their brand followers engaged with a unique and powerful digital event. . Cisco Live Two-Day Virtual Event.

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Industry Virtual Tech Cisco 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. You can download it here. The 2014 version – new and improved has arrived! How do I use it?

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Calendar Measure Strategy Digital 106

AccelEvents

JUNE 3, 2021

Increased Opportunities for Audience Engagement. At first glance, you may assume that an online event presents fewer opportunities for audience engagement, but this is simply not the case. It is important to remember that the larger your audience, the greater mix of people you are likely to have. Excellent Audience Analytics.

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Virtual Marketing Tools Audience 76

NTEN

FEBRUARY 11, 2015

What does digital strategy look like in your organization? In collaboration with Care2 and hjc , we are excited to release the first ever 2015 Digital Outlook Report that captures the digital strategy landscape in nonprofit organizations, as well as strategies in 2015 for staffing, tactics, tools, and more.

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Digital Report Oracle Case Study 36

Achieve

AUGUST 18, 2023

You’ve probably heard that creating a multi-channel marketing strategy tends to be more effective than focusing on just one communication method. Once you’ve put all of these elements together into a cohesive catalog, print out physical copies and save the catalog as a PDF for digital download.

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Marketing Ideas Sponsor North America 52

AccelEvents

JUNE 23, 2020

And as event technology advances and people become more and more familiar with a digital format, the benefits of a virtual trade show become abundantly clear. A virtual trade show is a virtual event run in a digital environment and hosted through a virtual platform. Be offered to a larger audience than an in-person trade show.

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Virtual Guide Registration Sponsor 52

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. A story that compels includes a protagonist your audience cares about, important problems that must be overcome, a solution that overcomes the problem (something to root for), and (4) an ending—hopefully a happy one. . This is part three in a six-part series.

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Content Marketing Strategy Fundraising 126

Saleforce Nonprofit

JANUARY 19, 2022

Using audience segmentation to identify these traits and create content that appeals to them can increase sign-ups. The change from paper to digital has meant that nonprofits depend heavily on platforms with embedded payment. Want to learn more about how to set yourself up for digital fundraising growth? Source: NextAfter.

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Achieve

JANUARY 6, 2021

Plan stories across all channels based on your audience. Download our year-end planning guide now. He has guided research and capacity-building initiatives at Achieve and has been a leading proponent of the use of social media and digital marketing techniques to further the goals of nonprofit organizations. Clay Williams.

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Fundraising Boston Mail Story 98

Get Fully Funded

APRIL 21, 2022

One answer: create digital content to help their target audience solve a problem, learn about the company’s products and services, then become customers. One answer: create digital content that to help their target audience solve a problem, learn about their mission, then become donors. Content Collaboration Examples.

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Companies Nonprofit Collaboration Content 59

sgEngage

MARCH 8, 2023

Library Giving Day branding should be used across all channels to give a sense of legitimacy to the campaign. Download the Toolkit Good news: Library Giving Day has created a free online toolkit to help you plan your campaign. Need inspiration? Check out what other libraries have done. Word of mouth can be powerful promotion.

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Library Giving Literacy Social Media 64