Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. Trust me.

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Comment Artist Social Media Hype 97

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Does your audience already understand your mission?

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Social Media Media Hints Social 52

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

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Giving Retention Metrics Demographics 122

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

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Virtual Marketing Guide Stream 95

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Your audience is as unique as your nonprofit. So how can you reach your target audience on social media?

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Practice Marketing Fundraising Social Media 52

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

Virtual 52

Virtual Marketing Guide Stream 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Photo by Marcopolos I'm a few weeks away from SXSW where I'll be leading a session called " Nonprofit Social Media ROI Poetry Slam " which will incorporate a lot of audience interaction. What's also different is that more and more people are viewing the back channel as integrated with the conference networking and participant learning.

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Reflection Conference Resource Arts 69

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

I republished the post on my blog and offered a free copy to a nonprofit who left the best comment about how their organization is applying these principles. 2.) How does your strategy support or enhance other communications/fundraising channels? Finding hard data in the ROI of social media is difficult.

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Ohio Children Social Media Twitter 88

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2009

A Communications Evaluation Guide by Asibey Consulting I've been exploring different ROI and communications evaluation approaches and how they might be adapted for social media strategies. Leave it in the comments. You're testing different social media tactics and learning what works.

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Social Media Media Social Evaluation 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2008

Does the audience get a chance to have a conversation with you? He wrote about the shift from Me to We and how conference panels are really important manifestation of this: Speakers, Panelists, and Moderators must monitor back channel. What Global Voices did that was particularly effective was to appoint a "Back Channel Advocate."

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Questions of measurement, ROI, and how to set goals and define success were plaguing everyone. We could tell that some of the confusion and resistance we were seeing around adoption was due to organizations’ inability to look past the technological nature of these new channels. How to analyze a moving target?

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Arts Social Media Studies National 110

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. Unsubscribes. Page Views.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Engagement is more than just setting up a blog and letting viewers post comments; it’s more than just having a Facebook profile and having others write on your wall. It’s also about keeping your blog content fresh and replying to comments; it’s building your friends network and updating your profile status. Tags: ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. Questions that encourage people to share resources: “ What are the Best Social Media ROI Posts? Collecting data is often viewed as an onerous task. It doesn’t have to be that way.

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Social Media Strategy Media Social 99

Nonprofit Tech for Good

DECEMBER 3, 2020

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Then, target a global, open audience. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. Effective ROI StoryTelling Techniques.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. They determine what comments need action, whether to say thank you and build a relationship, repair a customer service issue, or ignore. They now use this approach with other channels, like Twitter, for example.

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Story Learning Organization Metrics 72

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reader Comments (3) I definitely agree.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 13, 2008

One of the reflections to come out of this week SXSW Conference was for moderators of panels to use Twitter (or back channel tool) to poll the audience upfront and monitor it real time. What are the expectations or acceptable behavior for sending signals from the audience? How do we negotiate what we have the capacity to do?

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Connection Cafe

AUGUST 20, 2013

Show your audience not only the date and how they can register, but feature other participant’s current fundraising success, share images from last year’s event to create, feature supporting sponsors, and give a sneak peak to incentives. Respond to comments and allow the conversation to unfold. Avoid Monotony. Related Posts.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Who is the audience you want to reach for your social media strategy? Fun with Metrics: Measuring Success and ROI.

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Florida ROI Metrics Social Media 50

See3

MARCH 27, 2008

You must be a credible member of the community sharing useful information and thoughtful comments before anyone will respond to your asks. The first was about ROI. ROI” as the title of a session. Beth pointed out a great study on blogging ROI from Forrester. Most importantly, participate with authenticity.

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NTEN Web Case Study Stumbleupon 45

The Modern Nonprofit

JANUARY 16, 2024

The list is far from exhaustive – please comment to add your own! Their “Major Donor Experience”—a three-and-a-half day vision-casting weekend, boasts a 5:1 ROI and 74% conversion rate. You can track deadlines, plan, share reports, and figure out if funding opportunities are a high ROI for you quickly.

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Platform Social Media NPO Grant 105

See3

MARCH 12, 2008

What this means is that you can do more embedding YouTube into your site, allowing people to upload video to your YouTube channel from your site and having people leave comments on your site that will end up in your YouTube comments. What this does not do it give you a white label service like Brightcove.

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YouTube Platform Kickapps API 40

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels.

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Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels.

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Demographics Social Media Online Advocacy 45

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

Also, having super fantastic geek ways of running a conference was inspiring - I especially like the twitter speaker feedback channel. It was like an intellectual candy story so many topics of interest such as Beth Kolko - Emerging Markets, Troy Malone - The GTD Timebomb, and Monica Guzman - How to be a Great News Commenter.

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Blogher Peru China Conference 50

Care2

OCTOBER 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Post a Comment | by Share Article Reader Comments There are no comments for this journal entry.

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Convio Award Social Media Advocacy 28

Neon CRM

DECEMBER 14, 2023

Without a plan, that team would be left scrambling to figure out what content should be produced when and for which channel. The voice, tone, and messaging will remain the same across different channels and mediums, allowing donors to better connect to your organization’s work and mission. Audience(s) Who is your content intended for?

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Calendar Content Strategy Cancer 52

Get Fully Funded

SEPTEMBER 13, 2022

How many people are engaging with your social media posts, commenting, liking, or sharing? Even if there’s not an obvious measurement, there may be things you can measure through an audience satisfaction survey or counting the number of people reached with your message as you promoted the fundraiser. Use ALL your channels!

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Fundraising Nonprofit Measure Goal 111

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" based nonprofit to apply to the YouTube Nonprofit Program. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" based nonprofit to apply to the YouTube Nonprofit Program. Often, an effective title (e.g.

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YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. SXSW Poetry Slam Slides View more presentations from kanter.

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ROI Social Media Slides Media 76

Care2

NOVEMBER 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure your audience knows what is expected of them. Copyright © 2008, Care2.com

Social Media 31

Social Media Advocacy Online Money 31

Care2

JUNE 13, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Because of the demographic, your videos may have maximum impact on one of these, not YouTube.

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Vlog Video Social Media Resource 28

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And if you have a case study, or some interesting results or insights, post em here in the comments.

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Causes Facebook Social Media Advocacy 48