sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

Websites 77

Websites Organization Tips Map 77

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Define your metrics of success.

Practice 240

Practice Fundraising Guide Channel 240

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

Demographics 100

Demographics Profile Audience Social Media 100

Bloomerang

MARCH 26, 2024

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. A good place to start is to think about the metrics that are most important to each campaign. A good place to start is to think about the metrics that are most important to each campaign.

Campaign 86

Campaign Tips Online Fundraising 86

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 236

Facebook Fundraising ROI Virginia 236

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. Your branding should be reflected in all your communications, from your website and social media pages to your print materials and events. Be clear about your target audience. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Attracts new supporters and partners with information about how they can help change the world. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

AUGUST 9, 2021

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. A sure sign that a nonprofit has integrated LinkedIn into their social media strategy is a LinkedIn icon featured on their website.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Candid

JANUARY 30, 2023

Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change. Your audience’s perception of your nonprofit will change. The scope of your nonprofit’s rebrand will depend on your goals.

Nonprofit 119

Nonprofit Audience Library Research 119

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Nonprofit Tech for Good

APRIL 19, 2024

Quinn – a consultant with more than 25 years working with nonprofits and curator of the Nonprofit Website Insider. It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. Define top audiences, and think through their preferences. What topics genuinely interest them?

Content 273

Content Websites Tips Voice 273

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. AuSM had some additional elements that let them take those audience members from “interested” to “donor”. How did they do so well?”

Examples 98

Examples Websites North Carolina Virtual 98

Qgiv

OCTOBER 9, 2023

They’ll link to your donation form from the business’s social media or website. A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. This shared audience, as well as the improved brand image, helps increase their sales.

Causes 52

Causes Marketing Impact Guide 52

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Media Cause

MAY 20, 2021

In honor of GAAD, we’ll be diving into accessibility across digital marketing starting with website accessibility. . And if I need to understand it I will probably speak up and ask if the colors can be changed to something easier for me to distinguish (bold colors that contrast against each other well).

Accessibility 98

Accessibility Web Green Chart 98

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals.

Metrics 77

Metrics Social Media Media Social 77

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. A vehicle?

Marketing 69

Marketing Guide Metrics Nonprofit 69

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. This impact summary page speaks directly to supporters and gives them credit for changing lives instead of the organization alone. It also summarizes 2021 metrics and milestones by combining colorful illustrations and bolded statistics.

Report 180

Report Organization PDF Tanzania 180

Nonprofits Source

OCTOBER 25, 2023

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. Personalized Communication Ideally, your marketing efforts will reach vast audiences. You can also create audience personas to help you plan future communications. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This includes: Email databases Website analytics CRM systems Online giving platforms. Segment your audience on social media.

Personal 101

Personal Test Demographics Analytics 101

Bloomerang

JUNE 1, 2022

If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Give your audience information that will help them identify with the individual featured in your story. Optimize your website for year-end giving. Define the problem.

Guide 110

Guide Giving Nonprofit Metrics 110

Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. What Is Social SEO and Why Is It Important for Your Nonprofit? The short answer is “no.”

Search 59

Search Alternative Social Social Media 59

Greater Giving

MAY 25, 2022

For each of these recommendations, remember that while it’s essential to be decisive in your physical and digital marketing strategies , it’s just as important to consider your options, evaluate your existing plans, and be thoughtful about any changes in your approach. Let’s jump in! Prepare ahead of time. Social media. Word-of-mouth.

ROI 81

ROI Marketing Strategy Sponsor 81

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. How long did they stay on your website? This granular-level data uncovers the precise path a donor took on your website that led to a donation.

Analytics 52

Analytics Google Fundraising Track 52

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration.

Donation 52

Donation Donor Giving Demographics 52

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? How will iOS 15 impact email marketing? Use your UTMs.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

JANUARY 17, 2019

It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Calendar 277

Calendar Social Media Content Media 277

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Bloomerang

MAY 31, 2022

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Nonprofits Source

MAY 25, 2023

As you consider ways to improve your patient acquisition strategy, think about how these changes can also provide retention benefits. Make necessary changes based on your collected metrics and look for ways to improve your care quality. That said, let’s explore these tips in more detail. Keep a Pulse on Reviews Reviews matter.

Goal 52

Goal Tips Review Map 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are four primary types of data analytics: Descriptive Analytics: This describes what has happened over a specific time period, helping nonprofits see which changes have occurred and compare performance across time periods. Website Traffic Sources. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

sgEngage

MARCH 4, 2022

Nearly half of donors sent their contributions through the nonprofit’s website. Since 2018, website donations have increased by 10%, beating out every other donation channel. . At first glance, these metrics aren’t terrible, but the issues that cause users to feel frustrated are typically easy to resolve.

Studies 84

Studies Experiment Giving Generation 84