Remove Audience Remove Business Remove Content Remove Professional
article thumbnail

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. All that’s needed is a 360-degree shift in how you view your business universe. The Cirque audience sits under a striped big top. Are sharks circling your member base, eyeing bites for their next meal?

Strategy 221
article thumbnail

4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Similarly, cultivating an organic community involves crafting a unique approach tailored to your audience. Make eye contact with your audience.

article thumbnail

5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. Optimizing your content for various social platforms sounds like a good idea, but how can you make sure you’re optimizing it correctly?

article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. This advice is especially relevant for anyone looking to attract a younger audience. After all, we are the home of professional experts. Take Hardy’s advice.

YouTube 221
article thumbnail

3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Your small business needs a way to get on the map. Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights.

Channel 52
article thumbnail

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.