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Design Series: Understanding Audience Needs

Forum One

This is the first in a four-part blog series, Building Trust and Credibility Through Design, based on a webinar led by Forum One’s Vice President of Design. Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In this environment, building a community of loyal advocates for your cause is more important than ever before. Meanwhile, building an organic community is like backpacking through that new country.

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How to Build Your Nonprofit’s MarTech Stack

Media Cause

The good news is that you likely already use at least one marketing tool, meaning you are well on your way to building a MarTech stack. Explore the steps below to learn how to build a MarTech stack and how your team can use those tools. As your nonprofit team begins that conversation, be sure to write down the answers.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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How Nonprofits Can Use Clubhouse to Build Community & Deepen Engagement

Saleforce Nonprofit

During isolation, many people reported that it was nice to feel like someone is having a conversation with you, about topics you find interesting. The only thing that could make it better in many cases would be the ability to interact. Enter: Clubhouse. . The Convening Power for Nonprofits. So why should nonprofits care?

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. So how can you build the top of your membership sales funnel? Don’t discount thought leadership for the top of funnel audiences.

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