M+R

JANUARY 11, 2022

As always, we’re compiling and collating a mountain of data generated from last month’s fundraising efforts, but who wants to wait until that’s fully cooked? Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts? Related Links: Come join Benchmarks 2022!

Fundraising 110

Fundraising Gift Sample Benchmark 110

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Use your UTMs.

email 104

email Marketing Test Mail 104

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. If your goal is to engage + build relationships with your audience (hopefully it is!), Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Know Your Audience. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Nonprofit Tech for Good

APRIL 10, 2022

For an example of a best practice, @WorldMonuments uploaded a 1200 x 1200 photo embedded with text and their logo with a link to their website in the tweet to announce their annual list of cultural monuments that need protecting: Also according to Twitter, tweets with video can generate up to 10 times more engagement.

Twitter 343

Twitter Practice Social Media Nonprofit 343

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . Social fundraising enables nonprofits and private individuals alike to generate support for their cause utilizing tools within a social media platform to target their users.

Platform 91

Platform Facebook Tips Social Media 91

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. Ensure that your landing page generates an effective title and promo image on social media. M+R Benchmarks Report. You will then be sent an invoice for $20 that can be paid with a credit card. Thank you and Happy New Year!

Trend 309

Trend Digital Marketing Fundraising 309

AccelEvents

DECEMBER 1, 2020

Businesses, nonprofits, and charities who normally host a holiday fundraiser have been forced to move online, and finding ways to connect to once generous donors is tough. . With a virtual event platform, a virtual holiday fundraiser can host a range of session types and engage with remote audiences in new and exciting ways.

Virtual 98

Virtual Ideas Fundraising Stream 98

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Generating and maintaining prospect lists. Which (if any) niche markets, audiences, services does our organization satisfy? The public.

Guide 108

Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

We’ve become addicted to generating pretty charts and graphs, while taking any opportunity to play with any new (and especially free) social media measurement tool that we read about on blogs. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Conservators.

Social Media 95

Social Media Analytics Tools Media 95

Bloomerang

DECEMBER 19, 2023

The solution can even generate videos and images based on text inputs. Nonprofits can have 250 generative credits per month for generative AI features like Text to image and Text effects. Fees or limitations: The platform’s free plan is limited to one user, 1,000 monthly emails, and one primary marketing audience.

Software 83

Software Free Tools Adobe 83

Whole Whale

AUGUST 25, 2021

“The increase in giving in 2017 was generated in part by increases in the stock market, as evidenced by the nearly 20 percent growth in the S&P 500. Marketing is missing the audience. To be most effective in direct mail, make sure to know your audience, target your mail, and choose the right mailer design. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

BoardAssist

NOVEMBER 10, 2015

Does posting 1-3 times a week generate the same results as posting over 10 times a week? This is one of the more interesting graphs from HubSpot’s 2015 benchmarks report. In addition, the number of social posts is also greatly effected by the different audience personas your nonprofit is seeking to reach and convert.

Social Media 40

Social Media Media Time Social 40

M+R

FEBRUARY 4, 2021

Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). Just like in 2019, nonprofits sent an average of 12 email appeals during the 2020 EOY campaign, and that doesn’t include Giving Tuesday or non-appeal emails. .

Fundraising 98

Fundraising Gift Rate email 98

AccelEvents

DECEMBER 1, 2020

Businesses, nonprofits, and charities who normally host a holiday fundraiser have been forced to move online, and finding ways to connect to once generous donors is tough. . With a virtual event platform, a virtual holiday fundraiser can host a range of session types and engage with remote audiences in new and exciting ways.

Virtual 52

Virtual Ideas Fundraising Stream 52

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time!

Metrics 64

Metrics Facebook Question Benchmark 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

The survey will be implemented regularly to benchmark adoption of AI. Could you use that dataset (with other data) and create a predictive model for what imagery might generate the right emotional response to trigger a donation or engage a donor for a Facebook Ad, email appeal or other content. Please do share in the comments.

Phase 87

Phase Global Nonprofit Colorado 87

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. You can reach a wider audience, track your campaign progress, and save your team plenty of time. Mobile communication is becoming a central part of nonprofit fundraising and advocacy. Ability to reach new supporters.

Mobile 56

Mobile Guide Giving Fundraising 56

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience. What specific issues are they interested in?

email 75

email Advocacy Social Network Social Media 75

Connection Cafe

OCTOBER 12, 2017

Benchmarking Major Gifts. According to a new benchmarking study sponsored by the Association of Philanthropic Counsel and funded by MarketSmart “ major gifts ” haven’t yet found their equitable place among donors or the non-profits that receive them. Imagine that 5% of these records are current donors – that’s 500 people. per person.

Gift 35

Gift Strategy Benchmark Arts 35

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience. What specific issues are they interested in?

email 70

email Advocacy Social Network Social Media 70

Care2

AUGUST 28, 2013

As a general rule, the most experienced, sophisticated and successful fundraisers are the ones who send out the most donor appeals. If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. In short, more good emails = more revenue.

email 77

email Fundraising Rate ROI 77

Connection Cafe

OCTOBER 10, 2019

Their team proudly carries out its mission to “protect and preserve our national parks for present and future generations.” The 45,000 advocates contacted generated more than 100,000 connections with policymakers in Congress and regulatory agencies. ” How it does that presents quite a few lessons.

Advocacy 33

Advocacy Tools Conservancy National 33

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2014

So meet them where they’re at by implementing the following six tips to take your cause mobile: Benchmark Current Traffic: Before doing anything else, use a free tool like Google Analytics to figure out what portion of your traffic comes from mobile devices. Remember the 2 Second Rule: The MTV Generation has no patience.

Mobile 117

Mobile Causes Tips Phone 117

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Social media scheduling platforms help you generate an active social media presence. Offers accountability.

Strategy 101

Strategy Develop Fundraising Nonprofit 101

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. The next step is to keep track of changes to audience and audience behavior. Your audience can change over time, or change behaviors as they adapt to new technology.

Benchmark 42

Benchmark Metrics Analytics Track 42

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets.

Social Media 50

Social Media Reflection Media ROI 50

Bloomerang

AUGUST 21, 2023

All modern donor databases feature donor analytics and report generation that you can use. Digital fundraising is about using all the channels at your disposal in an integrated way to reach and expand your audience, spark engagement, and grow your giving opportunities.Be

Action 72

Action Report Practice Fundraising 72

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Her company helps mission-led businesses succeed, and also connect socially minded investors with “impact investing” opportunities, where they can generate both financial returns and social impact. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB.

Measure 50

Measure Impact Program San Francisco 50

Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most.

Websites 44

Websites Comparison Analytics Search 44

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. How do you put a monetary value on branding? Notes and Resources. Return on Investment. 8 Principles of ROI.

ROI 103

ROI Social Media Media Social 103

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? Your board, donors, and activists love it too.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels.

Measure 98

Measure Social Media Media Social 98

Connection Cafe

APRIL 26, 2018

We see continuing efforts to build peer-to-peer networks and generate a profound and captivating sense of urgency through giving days, which can lead to positive outcomes. Online giving enables institutions to reach wider audiences; this requires, therefore, broader follow up after the initial online outreach.

Education 23

Education Trend Conversation Giving 23

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Define the audience. Prior to your launching your BOY campaign strategy, define your target audiences. Recommended audiences include one-time donors <$100, lapsed donors, and existing sustainers.

Build 38

Build Donor Channel Sound 38

NTEN

NOVEMBER 4, 2011

According to the 2011 Nonprofit Social Networking Benchmark Report , nine out of 10 nonprofits have a standard Facebook page. With nearly half of nonprofits using Facebook to raise money (according to the 2011 NPO SN Benchmarking Report), is this data being shared with your Giving Department? Does it need to be?

Data 56

Data Time Social Media Database 56