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Thursday Thoughts | Supporter habits to build this year

EveryAction

To kick off 2023, we asked our partners, what are some new habits nonprofit practitioners should build with their donors, volunteers, and other supporters to help them meet their long-term organizational goals? Another important habit you should add is making sure your supporters stay informed about where their dollars are going.

Support 220
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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. marketing open rates newsletter' This doesn''t mean you should scrap the operation entirely, but there are likely some serious adjustments that need to be made.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

Yet, in order to connect your message to your donors, supporters, and volunteers at scale, you’ll need a marketing automation application. These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. How do they reach their audiences? More on this below.)

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3 Ways to Grow Your Online Supporter Base

Saleforce Nonprofit

If you’re working for a nonprofit organisation, put yourself in the position of one of your supporters for a moment. Would you try again, or quickly get distracted and forget as soon as something else on your phone caught your attention? Many organisations invest in creating compelling content to inspire supporters to give.

Support 98
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Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing up for a newsletter, volunteering etc.—directly So be direct and create videos that speak to your audience matter-of-factly and in the most personal way possible.

Attention 100
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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Supporter type.

Digital 59