Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed.

Websites 304

Websites Analytics Project Proposal 304

Whole Whale

FEBRUARY 9, 2024

Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. More on content marketing here. Take the Course 5.

Strategy 98

Strategy Tips Google Search 98

Nonprofits Source

MAY 6, 2024

Fortunately, automated tools make curating personalized email content for candidates effortless. Implement inclusive language and content. Reflect your nonprofit’s company culture and commitment to diversity, equity, inclusion, and belonging (DEIB) in your email content. Reference statistics when framing CTA content.

email 52

email Tools Strategy Application 52

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

Technique 325

Technique Design Websites Brain 325

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

Forum One

JANUARY 17, 2024

In an environment of heated rhetoric, civic and social organizations need to proactively think about strengthening relationships with audiences and collaborating from a place of trust. This flexibility, in turn, allows space to prioritize creative, visually interesting, and attention-grabbing designs at a much faster pace.

Digital 91

Digital Attitude Government Model 91

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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Channel Business Marketing Effective 52

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

Marketing 52

Marketing Tips Influence Nonprofit 52

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Search Alternative Social Social Media 59

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Diverse social media content will speak to a diverse donor base. It’s important to find creative ways to capture their attention mid-scroll. It pays to pay attention.

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Ideas Online Fundraising Social Media 354

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. Predictive analytics is one of the most powerful machine learning systems and artificial intelligence tools available to the nonprofit sector.

Tools 361

Tools Fundraising Analytics Analysis 361

AccelEvents

AUGUST 7, 2020

Here are just a few ways that you can use neuroscience to increase virtual event engagement: Stimulate Using the Rewards System. Performing an activity that leads to a dopamine release becomes a system of behavior and reward. One of the things that can stimulate the rewards system is the concept of winning. Prime Your Audience.

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Virtual Brain Storytelling Audience 96

Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? But how do you talk with people when you’re a nonprofit with a diverse audience? There are lots of ways to create content your donors will find valuable. What Is a Donor Engagement Strategy?

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Donor Strategy Nonprofit Phone 98

Whole Whale

JUNE 23, 2022

This laser focus can be helpful in grabbing attention and driving results. By creating targeted content and using effective digital marketing strategies, you can direct people to your microsite which will then lead them to your main website. Divided Attention. 2) Microsites can increase website traffic. Sunsetting Microsites.

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Websites Digital Nonprofit Template 59

Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience.

email 52

email Service Marketing Metrics 52

DNL OmniMedia

FEBRUARY 6, 2024

Your branding and voice are what make your content recognizable. By aligning your branding and messaging across both email and website content, you can provide a cohesive user experience for your supporters. Look for a content management system (CMS) that allows you to develop, customize, and add forms to your website.

Integration 52

Integration email Websites Strategy 52

Allegiance Group

NOVEMBER 7, 2023

Selecting the right Content Management System (CMS) for your nonprofit website is crucial in building and managing a successful online presence. For those looking primarily at Content Management , open-source CMS options like Drupal and WordPress might be a starting point. How will this impact your budget?

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Open Source License Drupal Platform 52

sgEngage

JULY 22, 2022

Luckily, with the help of search engine optimization (SEO), you can make wise web desig n and content management decisions that will increase the chances of your website being found. This post will help you get started by providing you with four tips for optimizing your nonprofit blog for SEO: Create new blog content on the regular.

Tips 92

Tips Search Websites Nonprofit 92

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. A/B Test Email Content. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Masked Emails.

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email Marketing Test Mail 104

Nonprofits Source

FEBRUARY 24, 2023

Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services. Once you have a target audience in mind, start putting your ideas into action and building a strong digital presence for your organization.

Map 52

Map Digital Business Marketing 52

Tech Soup

APRIL 7, 2016

Content marketing is a powerful strategy for increasing the reach and exposure of your nonprofit organization. Content Marketing as a Focus for Smaller Nonprofits. Smaller nonprofits in particular have yet to fully exploit the benefits of content marketing. What Is Content Marketing? What do I mean by content marketing?

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Content Marketing Ratio Drupal 36

Forum One

DECEMBER 15, 2021

Can a screen reader process this content? Within our own systems, how we are honoring our intentions and being more accessible? With the Virginia Department of Education’s I’m Determined initiative, we brought in key audiences at a discovery and design phase, much earlier than traditional audience testing would take place.

Accessibility 70

Accessibility Goal Virginia Audience 70

sgEngage

APRIL 6, 2022

Email content . Understand your audience. To communicate well, it’s important to understand the typical person in your target audience (their interests, demographic information, etc.). For example, look at your audience by their affinity with your campaign. What is your primary target audience for this campaign?

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email Communication Create Fundraising 74

AccelEvents

AUGUST 7, 2020

Here are just a few ways that you can use neuroscience to increase virtual event engagement: Stimulate Using the Rewards System. Performing an activity that leads to a dopamine release becomes a system of behavior and reward. One of the things that can stimulate the rewards system is the concept of winning. Prime Your Audience.

Virtual 52

Virtual Brain Storytelling Audience 52

sgEngage

SEPTEMBER 12, 2022

Then segment your audience based on their preferred communication frequency. Not regularly researching your audience. Knowing your audience is key to creating valuable content relevant to their interests. However, your audience’s interests can change over time. These could be in-person or virtual events.

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Associations International Survey Audience 75

AccelEvents

JUNE 11, 2020

Once the platform is set up and the event planning has begun, here are some important things every organizer needs to consider in order to support lead retrieval for exhibitors at a virtual event: Provide Valuable Content. In terms of lead retrieval, valuable content leads to more booth visits.

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Virtual Support Badge Registration 97

Volunteer Hub

OCTOBER 16, 2020

The challenge now is ensuring your nonprofit stands out in the competition for their limited time and attention. Optimize your website content. A content management system (CMS). Optimize your website content. Your website should be doing all it can to ensure that anyone can view and experience its content. .

Digital 86

Digital Tips Virtual Alternative 86

Neon CRM

OCTOBER 6, 2023

They cater to a broad audience and are often more affordable, making them an excellent choice for attracting a large number of attendees. Incorporate compelling visuals, such as event photos or promotional graphics, to capture attention. Train volunteers or staff members to handle these transactions efficiently.

Tips 52

Tips Fundraising Local Channel 52

DNL OmniMedia

JUNE 28, 2023

To successfully engage donors, you need a capable and dedicated constituent relationship management (CRM) system. Consider updating your CRM system. If you determine you need to fully replace an out-of-date CRM system, develop a tech plan to break down the steps of the replacement and implementation processes.

Platform 52

Platform Donor Online Social Media 52

Pamela Grow

SEPTEMBER 20, 2023

Morweb’s guide to the best nonprofit website builders recommends looking for an intuitive content management system (CMS) that offers drag-and-drop editing, built-in accessibility tools, and SEO features to increase your visibility online. To test the user experience of your website, consider using a free tool like Google Lighthouse.

Websites 52

Websites Donor Strategy Demonstration 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The audience laughed. The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. Some things have not changed: Time and attention are finite. Content is king. Marcelo talked about how humor can capture attention.

Learning 86

Learning Donor Online Fundraising 86

M+R

MAY 31, 2022

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. Apple MPP was rolled out on September 20, 2021 as a part of Apple’s new iOS 15 operating system. Need a quick refresher?

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Mail Spam Rate email 106

sgEngage

MARCH 30, 2022

All you need is an easy-to-use website builder, or content management system (CMS), and an understanding of a few web design strategies. Audience: Think through who you picture visiting your site (you might even have some site data to inform your thinking). Review the Web Content Accessibility Guidel ines.

Design 77

Design Websites NGO Strategy 77

Get Fully Funded

FEBRUARY 2, 2022

Storytelling is important because it helps your audience better understand and connect with the work you’re doing. Relatable to the general audience — If your supporters are mostly working-class people, having your main character be a college student might not be the right course. Hook your audience. Segment donors.

Communication 52

Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

Storytelling is important because it helps your audience better understand and connect with the work you’re doing. Relatable to the general audience — If your supporters are mostly working-class people, having your main character be a college student might not be the right course. Hook your audience. Segment donors.

Communication 52

Communication Strategy Storytelling Social Media 52

Get Fully Funded

AUGUST 24, 2021

Not the content (which most people skim in about 13 seconds or less). How will you grab the attention of your donors when their inbox is already full and they barely have time to read what’s already there? How will you convey your message in as few words as possible so you make the most of every second you have their attention?

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Results email Fundraising Story 122