Remove Articles Remove Group Remove Mail Remove Technology
article thumbnail

Millennials and Direct Mail Campaigns: A Crash Course

Achieve

However, growing up with technology and the internet has also led millennials to have certain expectations about marketing, especially in online spaces. direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help.

Mail 94
article thumbnail

The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

In today’s fundraising sector, technology is vital. These include direct mail, phone calls and messages, and in-person solicitations. In this article, we’ll explore how AI is reshaping fundraising. These features let groups focus on their resources. AI is becoming increasingly important in fundraising.

Donation 203
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Text donor love to boost your end-of-year giving

EveryAction

According to a 2019 article from Forbes , 90% of text messages are read within 3 minutes of being sent. Two weeks later, you get their end-of-year appeal in the mail. Both groups had given the same number of gifts. But tantalizingly, the group that received the extra thank-you note was more generous. Why text donors?

Donor 216
article thumbnail

15 Most-Read npENGAGE Articles from 2018

Connection Cafe

As 2018 draws to a close, I was curious to see which of the 160+ articles we’ve published to date this year have been the most read. Without further ado, here is the countdown of the most popular articles published on npENGAGE in 2018: . Read the article for Shana’s insights. . . Think again.

article thumbnail

Personalizing Donor Communication for Small Nonprofits

Get Fully Funded

This article will cover the following strategies for donor communications for small nonprofits: Tailor communications to donor preferences. Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Address donors by their preferred names and pronouns. Phone call.

article thumbnail

A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness.

Websites 241
article thumbnail

10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

According to Content Plus , 70% of people would rather learn about a company from an article instead an advertisement. According to Website Marketing Group , online content influences 75% of purchasing decisions. Social Tech blog content marketing data npTech technology' The 5 reasons why content marketing works.

Stats 126